Ayuda Expands to the Asia Pacific Region (APAC), Hires Selina Carey as Director of Client Services

Ayuda continues worldwide expansion with the creation of Ayuda APAC to support growth in Australia and other APAC Markets.

By Andreas Soupliotis, Milano, Italy

Jun 3, 2012

At the 53rd FEPE Congress today, Ayuda Media Systems announced that it has hired OOH industry expert Selina Carey, based out of Sydney, Australia as Director of Client Services, Ayuda APAC. Selina recently joined Ayuda to leverage her impressive OOH industry experience and systems management capabilities to support the growth that Ayuda has been experiencing specifically in the Australian and general APAC markets. With recent announcements of such customer wins in the region as the rollout of the Ayuda Platform to EYE Corp globally, Selina will perform an instrumental role in ensuring customer success as well as spearheading additional growth.

Selina’s years of experience and achievements within the OOH industry, as well as technical mastery of the systems that support it, are apparent from her history in the space. Selina joined Adshel in 1999 and later formed a new campaign planning department in Sydney, while in 2005 Selina successfully deployed the new sales and traffic system throughout Australia and New Zealand. On completion of the project, Selina was transferred to the international division of Clear Channel Outdoor to strengthen their European implementation team.

Two years later, Selina was asked to move to the Clear Channel UK division, to manage their IT support and development teams. Selina later shifted into an implementation management role with a software company that specializes in media facility management and broadcast scheduling, working with a broad spectrum of clients across Europe and the Middle East. Selina has recently moved back to Sydney where she will personally oversee systems implementation and client support for major customer deployments such as with EYE Corp, in addition to managing additional expansion and growth initiatives.

Andreas Soupliotis, Ayuda’s CEO, said “I am proud to have Selina join our ever growing roster of global superstar talent. Selina’s knowledge of the OOH industry, combined with her extensive international implementation experience, will be vital as we undertake the global rollout with EYE Corp, while at the same time continuing our expansion into the Asia Pacific market. Ayuda only hires the best, and Selina, like all of our personnel who come to us from international backgrounds with varied yet deep OOH industry understanding, perfectly embodies the top notch Ayuda product and support philosophy.”

Selina enthusiastically stated “I’m extremely excited to be joining the Ayuda team. They have a fantastic, unique product that customers just love using, which I’m sure is going to take the Asia Pacific OOH market by storm!”.


Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com


Andreas Soupliotis 
Ayuda Media Systems
+1 (514) 845-0824