EYE is First US Mall Media to Release POP System

Eye North America is thrilled to announce its new web-based Proof-of-Performance system, Eye Proof, powered by BMS.net

Joe Cotugno, New York, NY

Apr 7, 2008

Eye Proof enables EYE to deliver total accountability for clients’ advertising campaigns, making it simple for agencies and advertisers to track the progress of their campaigns with EYE. The EYE portfolio in North America encompasses over 4,500 panels in nearly 300 shopping malls across the United States, with more than half the portfolio sitting in the top 30 DMAs.

John G. Miller, Chairman North America of Kinetic Worldwide, commented: “With advertiser budgets being scrutinized for accountability we are thrilled that EYE is launching Eye Proof, enabling us to confirm our campaign postings in a much shorter time period and with greater precision.”

“Eye Proof represents a new frontier in Proof-of-Performance systems,” stated Andreas Soupliotis, President and CEO of Ayuda and creator of BMS.net™. “We could not be more excited to work with EYE on the release of this customized tool,” he added. The Eye Proof system will provide clients with the following capabilities:

  • View up-to-date posting details for campaigns
  • Track campaign status via web browser anywhere that Internet access is available • Obtain detailed posting data by DMA and malls for all panels in a campaign • Generate flexible, professional, print-quality completion reports that include photos and mall maps
  • Download POP photos of every posting in the campaign
  • Access all campaigns with a single login

David Gibbs, CEO Eye Media North America said today: “We are proud to add this innovative tool to EYE’s current offerings. At EYE, we value and deliver accountability and transparency. Eye Proof is a shining example of these ideals.” “We’re very pleased with this new system and look forward to continued benefits with all of our present and future campaigns with EYE,” added Mr. Miller. EYE initially launched this system for direct advertisers in late January, expanded out to agencies and their clients in mid February. With this launch, EYE is the first mall media company to provide its clients this web-based POP system, powered by BMS.net™.

ABOUT EYE CORP MEDIA

EYE Corp Media is the out-of-home media company that reaches consumers nationwide in local communities where they shop, dine, commute and play. EYE uses multiple media platforms, from backlit posters and high-definition digital screens to mobile and experiential marketing, to deliver advertising to consumers in malls, commuter stations and bars. With a focus in the top 20 DMAs, EYE helps advertisers target key markets on a national, regional or hyper-local scale and activate consumers where and when they are most receptive to branding and sales messages. Visit us at www.eyecorpmedia.com

ABOUT AYUDA

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com

 

Joe Cotugno
Partner, Senior Vice President of Global Client Services
Ayuda Media Systems
+1 (514) 845-0824 x200