Northern Indiana’s Largest Family-Owned Outdoor Advertising Company to Deploy BMS.net
Joe Cotugno, South Bend, IN
May 15, 2005
Burkhart Advertising, Northern Indiana’s largest family-owned outdoor adverting company, has selected Ayuda Media Systems’ flagship BMS.net™ software suite as their next-generation, media management platform. Burkhart’s management team overwhelmingly endorsed BMS.net™ after reviewing the comprehensive list of features and functionality it offered and performing an exhaustive competitive analysis. Burkhart will use BMS.net™’s advanced inventory management, charting, operations, invoicing, lease payout, mapping, and Proof Of Performance platform to more effectively manage and operate their outdoor advertising business.
The deployment of BMS.net™ is projected to replace four separate applications at Burkhart, spanning sales management, charting, invoicing, and lease payouts, as well as provide additional business benefits such as one-click mapping, and online Proof Of Performance.
“We are delighted to count Burkhart as one of our valued clients,” says Andreas Soupliotis, President & CEO of Ayuda Media Systems, the developers of BMS.net™. “We look forward to consolidating the various business processes currently in place at Burkhart and eliminating the multiple points of data entry that are preventing Burkhart from growing their business.”
ABOUT BURKHART ADVERTISING
Serving Northern Indiana as a family-owned & run business since 1964, Burkhart covers 38 counties providing more than 3,000 outdoor locations, including bus shelters and TriVision bulletins. Burkhart’s Transit advertising includes full bus wraps, posters and interior cards in the South Bend Market. Burkhart also has a presence in the Midwest, serving the Tri-State area in Southeast Nebraska, Fremont County Iowa, Northwest Missouri and Northeast Kansas.
Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com
Partner, Senior Vice President of Global Client Services
Ayuda Media Systems
+1 (514) 845-0824 x200