Van Wagner Launches™ Proof Of Performance Platform for Aerial Media Division

The Nation’s Largest Aerial Advertising Business Is Now Delivering Real-Time, Online POP

Joe Cotugno, New York, NY

Apr 10, 2006

Van Wagner Aerial Media, the largest banner-towing, aerial advertising business in the United States, today announced the launch of™ Aerial Proof Of Performance enabling Van Wagner to provide precise, timely proof-of-performance reporting that their customers can track from desktop computers in real time. Ayuda’s™ Aerial POP platform helps Van Wagner ensure programs run as planned by integrating with state-of-the-art GPS devices equipped on their entire aerial fleet to monitor campaigns. The platform draws upon the GPS technology installed in every Van Wagner plane to provide interactive satellite mapping, geo-coded time stamps and business targeting data overlaying the flight path and also integrates directly with back-end routing and invoicing systems.

Andreas Soupliotis, President & CEO of Ayuda Media Systems, says, “This marks a great milestone for Ayuda – we are incredibly proud that such an innovative company as Van Wagner has implemented our Proof Of Performance platform. We are delighted to be doing business with one of the nation’s premier outdoor advertising companies and look forward to a fruitful business relationship with Van Wagner.”


Van Wagner Aerial Media, LLC, a subsidiary of Van Wagner Communications, LLC, provides orchestrated and key market aerial coverage across the United States since 1946. Van Wagner has made significant investments to develop unsurpassed operations, maintenance, systems and tools to bring a greater level of control and responsiveness to the skies. They employ their own pilots, own and operate a nationwide fleet of fully insured planes, and equip their fleet with proprietary tools including GPS devices to monitor campaigns in real time. Van Wagner Aerial Media’s custom networks – including Cities, Beaches, NFL, NCAA Football, & NASCAR – provide comprehensive coverage or a targeted presence reaching virtually any audience.


Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit


Joe Cotugno
Partner, Senior Vice President of Global Client Services
Ayuda Media Systems
+1 (514) 845-0824 x200