CBS Agrees to National Proof Of Performance Rollout

One of Nation’s Largest OOH Media Companies Selects™ Proof Of Performance System

Joe Cotugno, New York, NY

Mar 29, 2007

CBS Outdoor, one of North America’s largest outdoor media companies, has selected Ayuda Media Systems’ revolutionary™ Proof Of Performance platform to deliver online, real-time, interactive Proof Of Performance to its customers throughout North America.

CBS Outdoor is among the world’s largest out-of-home media companies with more than $2 billion in revenues worldwide, providing custom media solutions to outdoor advertising agencies and direct clients throughout the United States, Canada, Mexico, South America, China and Western Europe, which includes a strong presence in the United Kingdom, Ireland, France, Italy, the Netherlands and Spain. CBS Outdoor’s customers – including major national & international advertising agencies – will be able to retrieve up-to-the-minute completion information for all of their OOH campaigns via a secure, online Proof Of Performance website that includes interactive maps, photos, and real-time posting details developed by Ayuda Media Systems.

“We are thrilled to count CBS Outdoor as one of our most prominent clients,” says Andreas Soupliotis, President & CEO of Ayuda Media Systems. “With over 40 markets in the U.S., and upwards of 100,000 billboards, CBS Outdoor is Ayuda’s largest customer to date. We are honored to have been selected as CBS’ technology partner of choice, and look forward to strengthening our relationship even further in the future.”


CBS Outdoor is a division of the CBS Corporation, and is one of the leading outdoor media companies in the world. CBS Outdoor is among the world’s largest out-of-home media companies with more than $2 billion in revenues worldwide. CBS Outdoor sells and services more outdoor advertising than any other billboard company in North America and currently operates nearly 550,000 outdoor media displays nationwide. In addition to over 100,000 traditional Billboards spread throughout every major U.S. city, CBS Outdoor offerings also include Street Furniture advertising, Transit advertising, Mall advertising and more, with coverage across vast geographies utilizing multiple media forms within key markets. For more information about CBS Outdoor, visit:


Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit

Joe Cotugno
Partner, Senior Vice President of Global Client Services
Ayuda Media Systems
+1 (514) 845-0824 x200