Ayuda Rebrands BMS Digital as Splash

To better reflect their expanding product portfolio, Ayuda rebrands BMS Digital as Splash

By Joe Cotugno, Montreal, QC

Jan 31, 2011

Ayuda Media Systems (“Ayuda”) today announced that it will be rebranding its flagship ERP system for DOOH networks as Splash. The move aims to better reflect and differentiate Ayuda’s expanding portfolio of products which now includes BMS – ERP software for the traditional out-of-home industry; Splash (previously BMS Digital) – ERP, CMS, and free software player for the ad-based DOOH industry; and the soon to be launched Symphony – a comprehensive buying platform for the entire OOH industry.

“The BMS moniker – which was originally an acronym for Billboard Management System – no longer reflected the reality of the DOOH marketplace where most digital displays are not billboards,” explains Joe Cotugno, Vice-President of Client Services at Ayuda. “We felt it was time to introduce a new, fresher, name for our DOOH platform, especially as we continue to expand our portfolio of products.” BMS Digital, Ayuda’s sophisticated platform for ad-based DOOH networks, which includes ERP functionality such as sales & proposal generation, invoicing, lease payouts, and financial reporting, as well as a full-featured, rules-based digital content management system and a free software player, will be rebranded as Splash beginning with the upcoming release of BMS Digital due to be launched at DSE this year.


Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com.

Joe Cotugno
Partner, Senior Vice President of Global Client Services
Ayuda Media Systems
+1 (514) 845-0824 x200

OAA relaunches as Outdoor Media Centre

The Outdoor Advertising Association (OAA) today relaunches itself as the “Outdoor Media Centre”

Jan 26, 2011

The rebrand comes as the OAA moves its primary focus to the inter-media planning process at agencies and advertiser clients – repositioning as a resource centre, a service to support everyone who plans media and is looking for arguments in favour of outdoor.

The Outdoor Media Centre will market the outdoor medium – celebrating change, heralding the new campaigns, and putting its weight behind the new industry audience research launching soon. Meanwhile it retains the role as the trade association for outdoor media owners and continues to lobby on behalf of its members, to deal with central and local government, to promote good practice in health and safety and to engage in environmental issues.

New website www.outdoormediacentre.org.uk also launches today to represent the new positioning by providing an information gateway which is more customer-facing and user-friendly. It is now easy to find suppliers and to search among the media owner members. Statistics, photos, videos and “10 reasons why” arguments for outdoor advertising make the site more inter-active.

The repositioning has been supported by heavy-weights of the media industry, such as OMD’s Steve Williams, Carat’s Tracy De Groose and MediaVest’s Steve Parker sharing their views on the benefits of outdoor advertising on the new website.

Jeremy Male, chairman of the Outdoor Media Centre, said: “With the bidding for outdoor advertising around the Olympics and the new outdoor audience research coming up, 2011 and 2012 are very exciting years for the outdoor industry. It is time for advertisers and agencies to reappraise the role of outdoor. This re-launch will benefit the whole industry.”

For further information please contact:

Georgina Lipscomb at Propeller
Tel: 0203 301 5343

Helen Nassey at Propeller
Tel: 0203 301 5341

Notes to editors:

  • Outdoor represents over 9% of display advertising expenditure and the share is growing.
  • Outdoor revenues grew 12.5% in 2010, second only to TV in display revenues.
  • The Outdoor Media Centre represents around 96% of all outdoor ad spending.