Ayuda and YESCO to Form Strategic Partnership

Ayuda Media Systems and YESCO Electronics have announced their intention to deliver a co-branded content management platform, providing YESCO digital billboard customers with the option to leverage Ayuda’s Splash DOOH management technology

By Joe Cotugno, Miami, FL

Apr 12, 2011


YESCO Electronics is the established leader in digital outdoor, with over 1,500 installations in the U.S. and Europe. YESCO Electronics’ continued dominance in power consumption, contrast ratios, comprehensive diagnostics, and in-field calibration ensure top tier display performance long-term. YESCO Electronics has been building electronic displays for over 30 years, and has been the outdoor industry’s digital leader since 2003.


Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com


Joe Cotugno
Partner, Senior Vice President of Global Client Services
Ayuda Media Systems
+1 (514) 845-0824 x200