EYE launches Eye Proof – Proof-of-Posting for Out-of-Home Campaigns

Nov 3, 2011

Leading Out-of-Home media operator, EYE, today announces the launch of Eye Proof – a market leading, web-based, Proof-of-Posting (POP) service, powered by BMS.net and available to agencies and clients across Australia and New Zealand. Eye Proof enables EYE to deliver guaranteed campaign accountability for customers who have booked EYE media across the Eye Fly, Eye Shop, Eye Drive and Eye Study products. It is available online via eyecorp.com and is an easy-to-use service where advertisers gain immediate access to their campaign details.

Hamish Michie, General Manager, Sales Strategy and Performance, EYE ANZ commented, “Eye Proof is an innovative service that leads the way for Proof-of-Posting in the Out-of-Home sector. Timely and transparent accountability are increasingly important to advertisers, and Eye Proof is the most advanced delivery system in both the Australian and New Zealand Out-of-Home markets.” Eye Proof provides clients and agencies with the following capabilities;

  • Access to detailed reports for all campaigns with a single log-in
  • Obtain detailed posting data by location
  • Generate flexible, professional, print-quality completion reports that include photos and maps
  • Download POP photos for campaign postings • MOVE generated campaign reach and frequency delivery reports (for Australian campaigns) EYE is a leading Out-of-Home media company specialising in airport, retail, roadside and university media, reaching large-scale audiences across Australia and New Zealand.

ABOUT EYE CORP MEDIA

EYE Corp Media is the out-of-home media company that reaches consumers nationwide in local communities where they shop, dine, commute and play. EYE uses multiple media platforms, from backlit posters and high-definition digital screens to mobile and experiential marketing, to deliver advertising to consumers in malls, commuter stations and bars. With a focus in the top 20 DMAs, EYE helps advertisers target key markets on a national, regional or hyper-local scale and activate consumers where and when they are most receptive to branding and sales messages. Visit us at www.eyecorpmedia.com

ABOUT AYUDA

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com.

 

Joe Cotugno
Partner, Senior Vice President of Global Client Services
Ayuda Media Systems
+1 (514) 845-0824 x200