Third Rock Digital Chooses Ayuda Platform for New Outdoor Digital Billboards

Third Rock Digital chooses Splash™ to Power its Growing Outdoor Digital Billboard business

By Daniel Fleischer, Las Vegas, NV

Feb 27, 2013

Ayuda Media Systems announced at the 2013 Digital Signage Expo today that new outdoor billboard company Third Rock Digital has selected the Ayuda Platform to power all of its outdoor LED billboards, beginning in Baton Rouge, LA. Kirk McNabb, owner of Incite LED Media Group and co-developer/operator for Third Rock Digital sites, commented: “Our operating group is very pleased with the robust and feature rich software that is being offered by Ayuda. After our initial test launch a few weeks ago, we became quickly convinced that Ayuda has one of the best platforms available for LED board programming, back-end management, and POP. We intend to use Ayuda on all future launches.”

The Ayuda Platform, makers of the Splash™ CMS that is being used in conjunction with the OpenSplash player at each billboard site, seamlessly integrates the digital content management with all other back-office and client facing elements of the media sales workflow. This means that in addition to powering the digital billboards today, operators like Third Rock can also use the same single platform to check avails, create proposals, generate POP, invoice campaigns, and automatically calculate and distribute any shared ad revenue lease payments.

“We’ve lit up our first Ayuda powered billboard in Baton Rouge on February 13, 2013, and are already planning to go live on another 2 sites in BR in a matter of weeks,” McNabb continued. “Third Rock digital combined forces with multiple outdoor vendors in a variety of ways, from operating to sales relationships. What I love about the Ayuda platform is that the cloud based infrastructure, along with Ayuda’s working relationships with the main outdoor hardware manufacturers, means that Splash™ just works regardless of what hardware is deployed at each site. What’s more, I know that as I grow my business, I will eventually be able to offer all sales personnel the Ayuda Platform to check avails and create proposals that will easily and automatically transmit campaign information to the appropriate board. I could use the Ayuda platform for billing and payouts if need be. There is just no other company out there in this space that can give me all of this in one seamless package, with the kind of user experience that Ayuda offers.”

Daniel Fleischer, Ayuda’s Director of Business Development remarked: “I am thrilled that Third Rock has chosen to partner with Ayuda. In just a few weeks, we tested, deployed and went live. We are excited about the prospect of providing a uniform, seamless experience to Third Rock as well as any operating and sales partners with whom they do business. Ayuda provides a simple, unified, and efficient experience that just works. I look forward to helping Kirk and Third Rock achieve all of the benefits associated with having the entirety of their outdoor software needs serviced by a single vendor. It’s what we do best, as we have been doing for the past 10 years”.

About Third Rock Digital

Third Rock Digital has partnered with LED equipment manufacturer Quality Systems Technology (QSTLED) – with North American headquarters in Salt Lake City, UT. Third Rock has partnered with Sky Outdoor and Incite LED Media Group, (Sky/ Incite) to develop and operate LED billboard networks. The group has also partnered with a local Baton Rouge operator Triangle Ventures to handle local sales.

About Ayuda

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com

 

Daniel Fleischer
Director of Business Development
Ayuda Media Systems
+1 (514) 845-0824

Van Wagner Chooses Ayuda Platform for New York Digital Rollout

Van Wagner chooses Splash™, Juice™, and Finance from the Ayuda Platform to Power its Digital New York Metropolitan Transit Authority Billboards

By Daniel Fleischer Las Vegas, NV

Feb 26, 2013

Ayuda Media Systems announced at the 2013 Digital Signage Expo today that Van Wagner Communications has selected Ayuda’s Splash™, Juice™, and Finance products to manage the entire media sales workflow for their newest digital billboards in New York. Van Wagner is one of America’s largest, premium Outdoor Out-of-Home media operators. Jordan Schaps, President of Van Wagner East Coast commented: “We were looking for an single platform that could handle our entire workflow which spans sales checking digital avails, generating proposals, contract management, digital scheduling, digital playback, proof of play, invoicing, leasing and financial reporting. Were it not for Ayuda, we would have had to go with three software vendors to do get this done which would have slowed us down. With their one single platform, our account executives use Juice™ to generate proposals, our schedulers use Splash™ to schedule and upload creative and get proof of play reports, and our finance team uses their Finance product to generate invoices and calculate lease payouts.” Schaps went out to especially note “And Ayuda came through for us and implemented this project within 30 days.”

The high profile digital billboards are part of Van Wagner’s Metropolitan Transit Authority (MTA) network and are seen by millions of commuters every day. The network is entirely managed by Ayuda’s platform and allows Van Wagner to propose, sell, schedule, and even invoice for these panels from a single integrated platform. Splash™ is Ayuda’s sales CRM product and includes digital avails and digital proposal generation. Splash™ is Ayuda’s digital content management system and works with Ayuda’s Splash™ Player. The Finance product from Ayuda includes functionality such as billing schedules, invoice generation, lease agreement management, lease payout calculations, and financial reporting. All of these products are part of the single, integrated Ayuda Platform.

Andreas Soupliotis, Ayuda’s CEO, enthusiastically states that “We are thrilled to be providing the unified technology that proposes, plays, and invoices ads in these high profile digital locations for Van Wagner. I respectfully challenge any of our competitors to do all of this from a single platform: manage CRM leads, sales proposals, schedule, play digital content, invoice, lease payout, and transfer to a GL. Software vendors in this space have historically come in three flavors. Some are CRM vendors, some are media workflow management vendors, while others are digital signage vendors that concentrate on technology to push content to screens. To my knowledge, we are the only vendor that does it all from one platform. And I’m especially delighted to be able to do this for a company like Van Wagner that is known for its excellence in out-of-home.”

ABOUT VAN WAGNER COMMUNICATIONS

Since posting its first imprint in Times Square in the 1970s, Van Wagner Communications has been recognized as one of the most innovative industry leaders in the development of outdoor advertising. Van Wagner Outdoor, a subsidiary of Van Wagner Communications, offers prominent signage across diverse formats in major metropolitan areas. They are the market leader in New York City (large format and street furniture), hold leading positions in Los Angeles and Washington, DC, and have a significant (and fast growing) presence in Boston, Chicago, Miami, San Francisco, and Toronto, Canada.

ABOUT AYUDA

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com

 

 

Daniel Fleischer
Director of Business Development
Ayuda Media Systems
+1 (514) 845-0824

Ayuda Announces No-Player Player: Digital Signage without player software

Digital Signage that does not require any proprietary player software for DOOH networks to be demonstrated at the 2013 Digital Signage Expo

By Daniel Fleischer, Las Vegas, NV

Feb 26, 2013

“First we donated our player to the industry. Now, we’re killing the player entirely,” exclaims Pierre Yves Troël, Partner & Chief Software Architect at Ayuda Media Systems. Troël leads the ‘Ayuda Labs’ department at Ayuda Media Systems – the group of developers/techno-junkies who continually experiment with new technologies for the OOH industry. Ayuda is unveiling what they call the ‘No-Player Player’ at DSE 2013. The Ayuda Platform, which helps Outdoor and Place Based networks manage all aspects of their OOH business, includes the Splash™ digital signage CMS which no longer requires any endpoint software players to display content. Instead, Splash™ now has the optional capability to send content directly to any HTML5 enabled browser. Any player device or TV with a built-in browser will be capable of displaying digital signage, without having to worry about installing any software or paying the associated per-player fees that digital signage software makers typically charge.

“HTML5 has evolved and come a long way insofar that it has now become a full-fledged graphics subsystem,” Troël states. “It has full support for h.264 video, raster, vectors, fonts, and CSS3 animations. Given the potential of this graphics subsystem, we beg the question as to whether a player device will still be necessary going forward. Today we have the concept of the ‘smart TV’ – displays that almost unanimously come equipped with built-in operating systems and HTML5 browsers. Ayuda’s ‘No-Player Player’ leverages this trend and replaces the dedicated hardware and software player with a URL generated by the Splash™ CMS, that can be ingested by any HTML5 browser. After all, a player’s main purpose is to play looped media; HTML5 can play the same looped media which we have tested successfully in full HD, so we have just eliminated one of the main reasons to have additional hardware and software in the field, beyond the smart TV.” Troël notes that this innovation has only become possible recently, as browsers have begun closing the loop on implementing full HTML5 specifications. “HTML5 is the new runtime. A windows player application might be built on the .net runtime, while an android player might be Java based, for example. But with HTML5, you don’t need a runtime. HTML5 – the browser – IS the runtime.”

While this news shows a promising direction for reducing DOOH networks’ costs and simplifying field installations, there are other considerations that need to be addressed before browser based playback can fully replace a physical player and dedicated player software.

“While we acknowledge that this tangent we’re exploring today does not yet have the ability to act diagnostically,” Troël continues, “we believe that future HTML5 specifications may evolve to include the ability to obtain diagnostic information. When that happens, we’ll be much closer to saying goodbye to the segregated player device.” Ayuda believes that Android will be an interesting operating system for future place based DOOH projects. Troël mentions that “Google, the developers of Android and the Chrome browser, are big advocates of HTML5. We expect to see a lot more Android built into smart TVs, along with flavors of Android that are fully CSS3 compliant. Thanks to the animation possibilities of CSS3, anything is possible from a playback perspective. While we wouldn’t quite yet say that the possibilities are endless (specifications for 3D animation are still being developed, for example), the restrictions are rapidly disappearing.” “This is an avenue that Ayuda sees great value in exploring for our DOOH industry,” Troël states. “It’s controversial because it challenges the very business essence of many vendors in this space, but progress through innovation is a good thing, especially if it forces the vendors who cater to this space to evolve their business models in the best interest of the client. We just love tinkering with stuff like this at Ayuda Labs.”

For those OOH operators who today don’t necessarily need player diagnostic capabilities in their networks, Ayuda is offering the No-Player Player as an alternative starting immediately. Whether they use the Splash player or the No-Player Player option, Splash™ integrates seamlessly into the Ayuda Platform, which manages the entire OOH media execution workflow from sales, to inventory management, scheduling, billing, and audience reporting.

ABOUT AYUDA

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com

 

Daniel Fleischer
Director of Business Development
Ayuda Media Systems
+1 (514) 845-0824

Ayuda Announces Social Insights: social media integration and analytics for DOOH networks

Groundbreaking social media and audience analytics dashboard for DOOH networks to be unveiled at the 2013 Digital Signage Expo

By Daniel Fleischer, Las Vegas, NV

Feb 26, 2013

More and more DOOH networks “like” social media. So does Ayuda Media Systems, who today announced its latest product offering called Social insights. With this latest addition to the Ayuda Platform for managing all aspects of an OOH operator’s systems, the Social Insights module allows for the compositing of interactive content directly from Ayuda’s Splash™ digital signage CMS, designed to interface with social media apps. Moreover, the Social Insights dashboard provides rich audience analytics that identifies who interacted with the ad campaign, thus helping networks demonstrate the value of OOH to their buyers.

“Our Splash™ clients have continually looked to Ayuda for guidance on how to tie in their digital OOH campaigns with social media,” recalls Andreas Soupliotis, President and CEO of Ayuda. “For example, a DOOH network may wish to offer their advertisers the ability to author content that is likeable on Facebook in exchange for the advertiser offering some kind of loyalty reward. Up until now, the answer was to have the agency or advertiser simply bake the interactive elements into the content. With Social Insights, we help the network provide more value to the advertiser by having the software do it for you, which makes it possible for the software to provide valuable audience profile data to the buyer.

“Instead of simply being a content delivery mechanism, the digital signage CMS becomes a tool to capture valuable data – the kind of data that helps networks attract the ad dollars.” Social Insights accomplishes two objectives. Instead of requiring an advertiser to bake in a QR code into the ad copy, Ayuda’s Splash™ CMS enhanced with the Social insights add-on provides a mechanism for the operator to generate the QR code directly from Splash™ and layer it on top of any piece of content. Next, the consumer’s profile data is captured and tabulated into a dashboard that the network can share with the advertiser. “

After the QR code has been composited,” continues Soupliotis, “the real magic happens. Today, without Social Insights, when the QR code is baked into the content, the QR code would for example point to the advertiser’s Facebook campaign. The problem with this traditional method is that it may be difficult or impossible to distinguish which interaction came from the DOOH campaign versus having come directly from the site. This does not help demonstrate the value of DOOH. With Ayuda’s Social Insights, the software-generated QR code allows Ayuda to intercept the “likes” and tabulate the results into a rich dashboard for the network. The consumer is incentivized to opt-into allowing the advertiser to tap into their profile, which populates the Social Insights dashboard with metrics that the DOOH network can demonstrate to the buyer. When the advertiser tabulates the insights into their Facebook ad manager dashboard, they will know exactly which interactions came from OOH. That’s how we help our DOOH customers provide more value and win more business. Ayuda has made the CMS relevant again.”

Ayuda’s Social Insights module snaps into Splash™, Ayuda’s digital CMS. Both Splash™ and Social Insights are tightly integrated into the Ayuda Platform, which manages the entire OOH media execution workflow from sales, to inventory management, scheduling, billing, and audience reporting.

ABOUT AYUDA

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com

 

Daniel Fleischer
Director of Business Development
Ayuda Media Systems
+1 (514) 845-0824