Ayuda Celebrates a Decade in Out-Of-Home

Ayuda celebrates its 10-year anniversay

By Joe Cotugno, Montreal, Canada

Aug 3, 2013

With another year under its belt, Ayuda celebrates a decade of Out-Of-Home experience. Over the last ten years, Ayuda has evolved into a leading vendor of enterprise management software in the Out of Home industry, supplying software and services to many of the industry’s largest operators, including CBS, Lamar, CEMUSA, EYE Corp, and Van Wagner. Back in 2003, the trio of Andreas Soupliotis (CEO & Founder), Pierre-Yves Troel (Chief Software Architect), and Joe Cotugno (Senior Vice-President, Global Client Services), launched Ayuda in a spacious Old Montreal loft with a few servers and some laptops.

With the backing of Francois de Gaspe Beaubien, Ayuda’s Executive Chairman, Ayuda has grown into a powerhouse in the Out-Of-Home industry with its flagship Ayuda Platform now consisting of multiple products spanning the entire D/OOH workflow, from sales, to operations, to accounting, and financial reporting. With four offices around the world, and more to come, Ayuda now boasts over 30 team members globally.

“I never imagined we would have offices in London, Sydney, and Madrid when it was just the three of us playing soccer in the open loft back in 2003,” recalls Troel. Despite the worldwide growth, Ayuda still operates very much like a tech start-up. Not only is the office atmosphere reminiscent of a Silicon Valley start-up – with loads of free drinks & snacks, a gaming lounge, and quarterly team-building activities – but the corporate culture is also centered on innovation, growth, and having fun.

“Having previously worked in and around some of the most innovative and trend-setting start-ups on the West Coast, we made sure to incorporate the best of our West Coast experiences into Ayuda,” explains Cotugno. “Our notoriously stringent hiring practices allow us to hire only the best engineers. Our team-building activities nurture a strong sense of loyalty and dedication. And our playful spirit makes sure everyone has fun while working hard.” With a decade serving the D/OOH industry behind them, Ayuda’s prospects have nowhere to go but up. With new products on the way, and multiple major operators recently added or soon-to-be added to its list of clients, Ayuda has many reasons to celebrate. Happy Birthday, Ayuda! Here’s to the next decade!

About Ayuda

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com


Joe Cotugno
Partner, Senior Vice President of Global Client Services
Ayuda Media Systems
+1 (514) 845-0824 x200