Dynamic Outdoor partners with Ayuda Media Systems to Manage All Digital Billboards across Canada

By Daniel Fleischer, Montreal, QC

Apr 17, 2015

Dynamic Outdoor, a leading provider of large format digital billboards in Canada, has officially announced its strategic and long-term partnership with Ayuda Media Systems. Dynamic’s digital billboards are strategically positioned throughout Canada’s three largest markets: Toronto, Montreal and Vancouver. The Ayuda Platform software will handle all sales, operations, and ad serving capabilities.

According to Brandon Newman, President of Dynamic Outdoor, “we have committed ourselves to being the leader in digital billboards in Canada, and Ayuda was a key element in reaching that achievement. Thanks to Ayuda, we will be introducing opportunities to markets that will challenge the conventional methods of message delivery in the digital out of home sector.” As Canada’s only national supplier focused solely on Outdoor Digital products, Dynamic will be implementing Ayuda’s entire platform, enabling unprecedented flexibility and dynamic delivery of client campaigns across Dynamic Outdoor’s national network.

Daniel Fleischer, Ayuda’s Vice President of Global Business Development commented, “Ayuda is excited about what Dynamic Outdoor is already bringing to the Canadian digital OOH landscape, not to mention what’s on the horizon. Dynamic has already lit up several dozen large format digital bulletins in Canada’s major markets, and Ayuda is very proud to be providing a robust end-to-end solution consisting of mobile sales tools, inventory management, digital scheduling and players, ad serving, and back office finance tools. What is really exciting is that Dynamic shares our vision of delivering modern, data driven, real-time audience based messaging to deliver the right ad to the right audience, at the right time. Definitely keep watching this space.” “The software solution provided by Ayuda gives Dynamic the necessary technology infrastructure to deliver campaigns in ways never before sold and executed,” according to Newman.

ABOUT DYNAMIC OUTDOOR

Dynamic Outdoor is a leading supplier of large format digital billboards. Dynamic is a member of COMB and maintains a national network in Canada’s largest markets. Launched in 2014, Dynamic prides itself by being the only pure play digital out of home company in Canada with a national footprint. This concentration provides for strategic focus on innovation and new technologies with the sole purpose of executing more efficient and effective campaigns. Dynamic has offices in Toronto and Montreal and is represented by Western Media Group in Vancouver.

ABOUT AYUDA

Ayuda is a DOOH ad tech company. The Ayuda Platform is a supply-side platform (SSP) that is used by media sellers worldwide to manage day-to-day operations. Aside from the usual CMS + player functionality, the Ayuda Platform includes iOS apps for proposal generation, CRM, inventory and contract management, invoicing, leasing, financial reporting and BI dashboards. The Ayuda Platform also includes a DOOH ad server that can work with first party data to serve ads dynamically to digital screens. Ayuda is a proud member of the iAB. For more information about Ayuda, visit www.ayudasystems.com.

Daniel Fleischer
Vice President of Business Development
Ayuda Media Systems
+1 (514) 845-0824

Legends Entertainment District Chooses Ayuda Media Systems platform to run all OOH operations

Ayuda Platform now powers all digital signage and advertising operations for highest footfall traffic in Phoenix

By Daniel Fleischer, Phoenix, AZ

Apr 8, 2015

Legends Entertainment District, the downtown home of MLB’s Chase Field (Arizona Diamondbacks) , and NBA, WNBA and AFL’s US Airways Center (Phoenix Suns, Phoenix Mercury and Arizona Rattlers), has chosen Ayuda Media Systems’ platform to run all OOH advertising operations and digital signage. Legends operates its own self contained advertising network in one of the most heavily trafficked areas in all of Phoenix, delivering the highest number of combined ad impressions compared to any other venue in the sixth largest city in the USA. It operates several large format spectacular digital billboards in addition to more than 40 static spectacular signs, providing a custom marketing playground and high impact experience for premium brands. Ayuda is now powering all live digital signage operations and playback, contract management and sales tools, delivering a fully-integrated end-to-end experience for Legends to efficiently manage its business growth.

According to Travis Pensky, Business Operations Manager at Legends Entertainment District, “Looking at other software and understanding where our business needs were, Ayuda made the most sense. It allowed us flexibility and customization that was critical to our unique operations and business needs. At the end of the day, Ayuda’s user interface and integration across sales and inventory management completely sealed the deal for us.” When asked about their experience working with Ayuda, Pensky replied: “Ayuda has been spectacular with their customer support. Their entire client service team has been incredibly resourceful throughout the go-live process, and have been extremely responsive to our needs. Not only was the transition done with care and top notch dedication from Ayuda, we loved the improvements from our old software – such as no delays on digital synchronization, seamless transitions, and a much more effortless campaign management approach.”

Daniel Fleischer, Ayuda’s Vice President of Business Development, comments that “Ayuda is proud to be fully powering one of the most prestigious and highly coveted advertising locations in North America’s fastest growing city. Ayuda was uniquely positioned to address several of Legends’ business requirements from a single platform. Ayuda is the only software solution that is capable of managing digital signage, sales, traditional signage operations, contract & inventory management, as well as finance on a single fully integrated software experience. We are providing business efficiencies that will help Legends grow their business, unencumbered by multiple software systems that don’t talk to each other. We are very proud to add Legends’ Entertainment District to the list of high profile locations across the country that are powered by Ayuda’s fully integrated and ultra-reliable Splash™ Digital Signage CMS and player. We look forward to helping Legends grow their business as a key technology partner.”

ABOUT AYUDA MEDIA SYSTEMS

Ayuda is a DOOH ad tech company. The Ayuda Platform is a supply-side platform (SSP) that is used by media sellers worldwide to manage day-to-day operations. Aside from the usual CMS + player functionality, the Ayuda Platform includes iOS apps for proposal generation, CRM, inventory and contract management, invoicing, leasing, financial reporting and BI dashboards. Originally founded in 2003 by a Silicon Valley class R&D team with the objective of building the world’s most complete and best OOH management system, Ayuda’s products have today invoiced over two billion dollars in OOH billing and provide media management functions for more than 1.2 Million advertising faces globally. The Ayuda Platform includes a DOOH ad server that works with multiple ad exchanges enabling programmatic buying scenarios. For more information about Ayuda, visit www.ayudasystems.com

ABOUT LEGENDS ENTERTAINMENT DISTRICT

The Legends Entertainment District is a unique and first of its kind partnership between four professional sports teams, the Arizona Diamondbacks, Phoenix Suns, Phoenix Mercury and Arizona Rattlers. Legends is designed to encompass landmark downtown facilities such as the US Airways Center, Chase Field, CityScape, the Luhrs Tower, Collier Center and the Phoenix Convention Center. Its goal is to create a truly unique marketing playground where the creative sky has no limit to building bold new eye-catching and memorable experiences. In the heart of the sixth largest city in the United States, experiential outdoor marketing is thriving in downtown Phoenix. The Legends Entertainment District plays host to a wide variety of sports, concerts and events located in the center of the business community.

Daniel Fleischer
Vice President of Business Development
Ayuda Media Systems
+1 (514) 845-0824

EYE Corp Media expands usage of the Ayuda software platform to run all Media Operations

Largest mall media operator in America migrates to full Ayuda software stack to manage static media in addition to digital

By Daniel Fleischer, New York, New York

Apr 2, 2015

Ayuda Media Systems, a leading ad tech company for out-of-home advertising, announced today that EYE Corp Media has successfully migrated all media (both static and digital) to the Ayuda Platform. EYE Corp Media, the Out-of-Home media company that reaches consumers where they shop, dine, commute and play, is also the largest mall media operator in the United States, reaching more than 76 million unique consumers with heavy presence in the top DMAs through digital and backlit media in many iconic shopping malls.

EYE rolled out Splash as a digital CMS and player back in June 2014. Today, the company has completed its migration to the entire Ayuda Platform to manage static inventory as well – including contracts, proposals, and work orders. “Providing more value than digital signage to EYE has always been our agenda from day one” commented Daniel Fleischer, Ayuda’s Vice President of Global Business Development.

“This has been a natural progression to our full product stack. EYE first signed onto Ayuda’s digital signage application, and then organically expanded onto the rest of our ERP platform, which is much, much larger than the signage piece alone. While we do CMS and playback very well, it only represents 5% of our product stack. I’m delighted that EYE has agreed to be on our full platform”.

“The most important take-away from this exclusive alliance is that EYE continues to build on our suite of products and services, optimizing our process and efficiencies for agencies and direct clients.” said Jeff Gunderman, President of EYE Corp Media. “The Ayuda platform provides us with smooth, accurate and responsive operations, thereby enhancing our already top-notch customer service. Having all inventory and operations managed on a single, cutting-edge platform means we can quickly deploy new, innovative client offerings like EYE Post and seamlessly incorporate our newest OOH platforms, EYE Commute and EYE Play, into our EYE Shop and EYE Amplify portfolios. Plus, we can look forward to Ayuda innovations like private programmatic marketplace and more. With Ayuda, we deliver top-notch technology and service to our clients.”

Janene Niblock, EYE’s Director of Business Systems, elaborates, “Working with Ayuda has helped transform how we operate our day-to-day business. After experiencing great success migrating our entire digital network to their platform, I recognized efficiencies we would acquire by moving other components of our product inventory, like backlit displays and mobile, to Ayuda. Our goal was to seamlessly manage all our Sales Support, Traffic, Service Delivery, Invoicing and Reporting on their platform. This initiative is inherently challenging, with many moving parts. Ayuda’s support team worked with us every step of the way to ensure successful user-adoption. They partnered with our in-house experts to bring everyone on my team along the journey. The most satisfying moment for me was when my team expressed how much faster, efficient and more user-friendly the Ayuda platform was. I couldn’t ask for anything more!” “EYE’s decision to bring all digital and traditional media operations under one platform bears noteworthy significance to our OOH community,” said Daniel Fleischer. “Ayuda is the only platform in existence that provides both the newest technological offerings and enables the OOH media owner to manage every aspect of their business from a single platform, including robust digital playback. EYE’s experience is a testimony to the business benefits of a unified workflow.”

ABOUT AYUDA MEDIA SYSTEMS

Ayuda is a DOOH ad tech company. The Ayuda Platform is a supply-side platform (SSP) that is used by media sellers worldwide to manage day-to-day operations. Aside from the usual CMS + player functionality, the Ayuda Platform includes iOS apps for proposal generation, CRM, inventory and contract management, invoicing, leasing, financial reporting and BI dashboards. Originally founded in 2003 by a Silicon Valley class R&D team with the objective of building the world’s most complete and best OOH management system, Ayuda’s products have today invoiced over two billion dollars in OOH billing and provide media management functions for more than 1.2 Million advertising faces globally. The Ayuda Platform includes a DOOH ad server that works with multiple ad exchanges enabling programmatic buying scenarios. For more information about Ayuda, visit www.ayudasystems.com

ABOUT EYE CORP MEDIA

EYE Corp Media is the out-of-home media company that reaches consumers nationwide in local communities where they shop, dine, commute and play. EYE uses multiple media platforms, from backlit posters and high-definition digital screens to mobile and experiential marketing, to deliver advertising to consumers in malls, commuter stations and bars. With a focus in the top 20 DMAs, EYE helps advertisers target key markets on a national, regional or hyper-local scale and activate consumers where and when they are most receptive to branding and sales messages. Visit us at www.eyecorpmedia.com

 

Daniel Fleischer
Vice President of Business Development
Ayuda Media Systems
+1 (514) 845-0824