Joe Cotugno Appointed Managing Director of Ayuda GmbH

Ayuda’s international growth continues with corporate re-org and opening of German division

By Andreas Soupliotis, Montreal, Canada

Sep 9, 2015

Ayuda Media Systems (“Ayuda”), an out-of-home ad tech company announced today that Joe Cotugno, one of the founding members of Ayuda’s management team 12 years ago, and currently Senior Vice-President of Global Client Services, has been appointed Managing Director of Ayuda’s newest international division in Germany. Following this summer’s signing of Ströer SE, Germany’s largest out-of-home advertising company, Ayuda has created a wholly-owned German division based in Berlin, with additional offices in Munich & Cologne. As part of a larger corporate re-org, Joe Cotugno has been appointed Managing Director of Ayuda GmbH, and will oversee all operations.

“The primary objective of Ayuda GmbH will be to service and support our partner, Ströer SE, throughout multiple software implementations,” explains Cotugno from his new home in Munich, Germany. “As part of our efforts to support Ströer, we’ll be hiring a significant team in Germany, including developers, QA, and project managers. I plan to fuse Ayuda’s unique Silicon Valley corporate culture with local German influences to create an astounding team capable of efficiently managing and executing on all projects fronts.” For the last 8 years, Cotugno has been Vice-President of Global Client Services at Ayuda, concentrating on delivering exceptional service to existing and new clients. His experience working with international clients from all over the world, has uniquely positioned him to take over the reigns of Ayuda GmbH. His new position as MD will see him move his entire family across the Atlantic to set up base in Munich, Germany.

“Having one of Ayuda’s founders on board to manage their German operations demonstrates the dedication Ayuda has to the German market, and in particular to their partnership with Ströer,” states Tobias Stiegler, corporate head of IT and organizational management at Ströer. “We plan on working closely with Ayuda over the next several years, and having Joe managing their German operations makes us even more confident that we have chosen the right partner in Ayuda.”


Ayuda is a DOOH ad tech company. The Ayuda Platform is a supply-side platform (SSP) that is used by media sellers worldwide to manage day-to-day operations. Aside from the usual CMS + player functionality, the Ayuda Platform includes iOS apps for proposal generation, CRM, inventory and contract management, invoicing, leasing, financial reporting and BI dashboards. The Ayuda Platform also includes a DOOH ad server that can work with first party data to serve ads dynamically to digital screens. Ayuda is a proud member of the iAB. For more information about Ayuda, visit

Andreas Soupliotis 
Ayuda Media Systems
+1 (514) 845-0824 ext.100