Adshel Selects Ayuda

Leading Australian out-of-home advertising company selects Ayuda’s ERP software platform to run all ad operations, including static and digital signage

By Kat Silberstein, Stockholm, Sweden

Jun 7, 2017

Ayuda Media Systems (“Ayuda”), an out-of-home ad tech company announced today at the 2017 annual FEPE congress that Adshel, one of Australia’s largest out-of-home advertising companies, has selected Ayuda’s software to power all media workflows including sales, operations, finance, digital scheduling, data-driven digital ad serving and customer-facing enablement tools.

Adshel’s network of more than 22,000 advertising touchpoints, reaching 92% of Australians 68 times a fortnight, will be fueled by the complete Ayuda Platform. Adshel has already transitioned all of its 3500+ digital touchpoints to Ayuda’s CMS and player.

Chris Hunt, Adshel’s Chief Operating Officer, commented: “The partnership with Ayuda underscores our commitment to providing the most innovative technology-driven offerings to our customers. We chose Ayuda for the ability to effectively manage all our classic and digital formats on a single consolidated platform. This will provide our sales, operations, and back-office staff real-time and transparent access to business-critical data and workflows.”

Only a few months since the partnership officially began, Adshel’s 3500+ digital touchpoints are already being powered by Ayuda’s digital CMS and player. Adshel’s Adsmart customer-facing content management system is being migrated to be powered by Ayuda’s client-enablement technology, which will allow advertisers to schedule their own creative and respond to a variety of external triggers. Over the coming months, Adshel will continue to consolidate many internal and customer-facing technology tools onto Ayuda’s holistic data-driven platform.

Adshel will be using Ayuda’s enterprise resource planning platform for ad serving, sales proposal generation, real-time availability media planning, inventory management, billing and lease automation. This consolidation is a core component of Adshel’s business transformation project which will deliver market leading innovation to the Australian and New Zealand advertising community and revolutionise how out-of-home is planned and traded.

Daniel Fleischer, Ayuda’ Global VP of Business Development shared: “I’m thrilled and honored at Adshel’s decision to select Ayuda as the single consolidated software platform that will run the core of their advertising operations. Adshel is the perfect partner for Ayuda’s rapidly growing APAC business, in that both companies engender not only a deep culture of innovation, but a shared vision for the future of OOH advertising. This partnership with one of Australia’s largest, forward thinking, and technologically envelope-pushing advertising companies will deliver pioneering offerings to the Australian out-of-home community.” Chris Hunt concludes: “

Ayuda is recognised as a market leader and innovator in out-of-home business management software, and is therefore the partner of choice to help us propel our business as we grow for years to come. We welcome Ayuda’s experience and vision as a world-class, global ad tech company.”


Ayuda is an ad tech company specializing in OOH. The Ayuda Platform is used globally by some of the largest OOH companies in the world to manage day-to-day operations. It includes an ERP specially built for OOH, a digital signage platform, and a programmatic ad-tech stack that enables OOH media companies to tap into new digital revenue streams. Ayuda is a proud member of the iAB, DPAA, OAAA and FEPE. For more information about Ayuda, visit


As a leading out-of-home media company, Adshel allows advertisers to connect, engage and influence commuters where they work, live, shop and play across Australia and New Zealand. Adshel is wholly owned by HT&E and is now one of the most recognised names in street furniture and a key player in the out-of-home media market reaching 92% of Australia 68 times a fortnight. Looking ahead, Adshel will continue to lead the market in innovation and insights with an ongoing digital expansion across Australia and New Zealand coupled with data and geo-targeting solutions, offering advertisers new ways to reach, engage and impact their audience. For more information, visit

Kat Silberstein
Global Marketting
Ayuda Media Systems
+1 (650) 438-4328

Ayuda Appoints Tech Veteran Luc Filiatreault as President

Senior leadership hire will drive continued expansion of ERP business globally while CEO focuses on programmatic business

By Kat Silberstein, Montreal, Quebec, Canada

Jun 5, 2017

Ayuda Media Systems (“Ayuda”), an Out-of-Home (OOH) advertising technology company, announced today that Luc Filiatreault has been appointed President. Filiatreault will run and operate the ERP business while CEO Andreas Soupliotis will focus on programmatic initiatives and strategy for Ayuda[x]. Soupliotis will continue as CEO of both Ayuda and Ayuda[x]. Soupliotis commented on the motivation for the hire: “We are experiencing phenomenal growth at Ayuda. Our ERP is used globally in over 20 countries. Our user base has increased by over 850% over the past three years. And our revenue has been doubling, year-on-year, for the past four years.

The time had come for us to bring on an experienced tech leader that will support and nurture the remarkable growth in our ERP business and drive it to new heights. The new hire also enables me to have more cycles available for growing our programmatic business.” The new President, Filiatreault, joins Ayuda with an immense track record of successfully growing tech businesses. He founded and led several tech companies, completed two IPOs, and is highly experienced at raising funds from VCs.

Filiatreault was formerly the CEO of three public and three private companies ranging from startups to $100M companies.

Filiatreault shared: “I’ve seen a lot of first-rate tech companies in my career and Ayuda is a winner. I am absolutely thrilled to join their gifted team. The company’s incessant drive for constant innovation offers great potential for business improvement in the OOH industry. I was impressed by the company’s magnetic energy and tech-first culture the moment I met them. With global operations in EMEA, APAC, and North America, I am convinced that together we will charter an exciting course that will foster extraordinary international growth in the coming years.” Soupliotis noted on Luc joining Ayuda: “I am ecstatic to be adding such an accomplished tecnology veteran to the team. Luc is a high-energy entrepreneur and natural leader with the right experience to take Ayuda’s ERP business to that next level. His experience will help us continue our amazing growth story globally. This will reinforce our leadership in the OOH ad tech space as the platform of choice for the world’s largest and most innovative OOH companies.” Filieatreault’s past honors include Canada’s Top 40 under 40 and Canadian IT Personality of the Year Award. He is fluent in many languages, and his favorite color is now orange.


Ayuda operates two distinct business efforts. The first is a SaaS-based family of ERP products that empowers some of the world’s largest static, transit and digital OOH media operators to automate their day-to-day operations – including digital signage, proposals, avails, work order management for static OOH, invoicing, leasing and financial reporting. The second business, Ayuda[x], is a martech company that helps digital marketers establish deep connections with their consumers using insights from location-based marketing strategies that leverage the company’s programmatic tech stack, massive geospatial datasets and AI algorithms. Visit

Kat Silberstein
Global Marketting
Ayuda Media Systems
+1 (650) 438-4328