Hillenaar Outdoor Selects Ayuda

Sorrento, Italy

June 7, 2018

Ayuda Media Systems (“Ayuda”), the leading business software provider for out-of-home advertisers announced today at the 2018 FEPE conference that Hillenaar Outdoor, The Netherlands’ fastest growing OOH media company, has selected Ayuda’s platform as the backbone for all ad operations including digital ad serving, sales, back office operations and customer-facing engagement tools. Hillenaar’s expansive offering includes street furniture, bus shelters, and large format billboards in a wide array of digital and traditional formats. The first half of 2018 has already seen development of six new large format Digital Highway signs as part of Hillenaar’s focus on developing premium offerings at strategic locations, which now also includes Museum Square in the heart of Amsterdam.

CEO and Founder Jeroen Hillenaar, a well-known media industry entrepreneur, commented on the decision to partner with Ayuda: “Our core values are delivering flexibility, service, and highly customized campaigns. In Ayuda we have selected a strategic partner that not only powers all of our traditional and digital campaigns via their comprehensive software platform, but one that shares our culture of flexibility and service. In only a few months we are already benefiting from running all our sales, operations, and scheduling on Ayuda’s complete platform, and we have plans to offer our customers the possibility of booking their campaigns online.”

Daniel Fleischer, Ayuda’s Global VP of Business Development & Marketing, added: “Ayuda is honored to be providing our comprehensive platform to help fuel Hillenaar’s rapid growth. We’re very impressed at how quickly the Hillenaar team has deployed the platform – a testament to the same hard work and dedication for which they are recognized by the media buying community. Our focus is to not only make it easier for Hillenaar to scale operationally, but to bring innovation and facility to the local market. In this regard, Hillenaar’s extensive local market expertise coupled with Ayuda’s global experience form the basis of an exciting partnership.”

Hilenaar concludes: “Ayuda brings global expertise and knowledge to the space. I believe that Ayuda can help us to transform the Netherlands OOH industry and help us set new standards. We are looking forward to a long-term partnership where Ayuda will support us and help us grow our business for years to come.”

ABOUT HILLENAAR OUTDOOR

Hillenaar Outdoor is the Netherlands fastest growing OOH media company, with a portfolio that consists of almost 1000 bus shelters, billboards, a rapidly expanding digital network, ultra-premium city center locations, and the TENQ secondary education network of over 250 digital screens. With a core focus on innovation, campaign flexibility and service, Hillenaar has an offering for every kind of budget and advertiser.

For more information, visit www.hillenaar.com

ABOUT AYUDA MEDIA SYSTEMS

Ayuda is an advertising technology company specializing in OOH business optimization. The Ayuda Platform is used globally by some of the world’s largest OOH companies to manage day-to-day business operations. It includes an end-to-end ERP specially built for OOH, a fully native ad-based digital signage platform, and programmatic integrations that enable OOH media companies to tap into new digital revenue streams and modernize their trading models. Ayuda is a proud member of the DPAA, OAAA and FEPE.

For more information about Ayuda, visit www.ayudasystems.com

 

Daniel Fleischer
Vice President of Business Development
Ayuda Media Systems
+1 (514) 845-0824

 

Shopper Media Group Offers Greater Personalisation and Local Area Marketing Capabilities with Ayuda

Sydney, NSW, Australia

June 7, 2018

Australia’s fastest growing retail out-of-home business*, Shopper Media Group, celebrates one year of partnering with out-of-home ad tech company, Ayuda Media Systems (Ayuda) as it continues to deliver market-leading digital media solutions across its shopping communities.

Shopper Media Group has transitioned 100% of their Smartlite® digital advertising panels onto the Ayuda integrated software platform to take advantage of the most technologically advanced, flexible software in the industry to manage sales, scheduling, data-driven digital ad serving and customer-facing enablement tools.

Shopper Media Group’s partnership with Ayuda demonstrates its focus on delivering unrivalled technology in the OOH space and customisable campaigns to clients. Shopper Media Group have utilised the Ayuda software to streamline content scheduling, allow mass personalisation capabilities and increased creative campaign flexibility to align even better with the needs of each individual advertiser.

Ben Walker, Shopper Media Group CEO says, “Innovative technology is a powerful driver in achieving growth and providing a customisable DOOH experience. Implementing Ayuda has allowed us to offer greater digital inventory flexibility, and thus greater personalisation options. We can run multiple different advertising scenarios during each day and to different locations/audiences across our local shopping communities simultaneously.

“Customers to our shopping centres can enjoy a richer, more engaging experience as the messaging they are served up by Ayuda is more relevant to them based on who they are and where they live; powered by our understanding of our local shopping communities.”

Shopper Media Group continues to experience unprecedented growth with its network of Smartlite® Digital Panels spanning to over 235 shopping centres across Australia and reaching more than 5.65 million unique shoppers each fortnight.

Paul Rago, Shopper Media Group Chief Financial Officer, believes Ayuda’s end-to-end solution is key to the partnership’s success. “Our partnership with Ayuda helps us power key components of our business, from lead creation to the scheduling of content, from the contract management to client invoicing. Stability and flexibility are also especially important in the digital out-of home space, and Ayuda’s integrated platform fulfils this core business need.”

Ayuda’s APAC Managing Director, Remi Roques says, “Ayuda is excited to be providing Shopper Media Group with a robust content management system and comprehensive on-site support. As a leader in the retail OOH market, Shopper Media Group delivers innovative digital solutions, which Ayuda is excited to support over this period of fast expansion.”

 

ABOUT SHOPPER MEDIA GROUP

Since its launch in 2015, Shopper Media Group has achieved exponential growth in the retail out-of-home landscape and is currently Australia’s fastest growing company in this sector*, with a focus on expanding reach in local grocery-centric shopping centres. Shopper Media Group offers shopping centres a market-leading digital solution with its advertising panels, advanced Wi-Fi and virtual beacon technology that accurately tracks shopper behaviour in real-time.

For more information about Shopper Media Group, visit www.shoppermedia.com.au

 

ABOUT AYUDA MEDIA SYSTEMS

Ayuda is an advertising technology company specializing in OOH business optimization. The Ayuda Platform is used globally by some of the world’s largest OOH companies to manage day-to-day business operations. It includes an end-to-end ERP specially built for OOH, a fully native ad-based digital signage platform, and programmatic integrations that enable OOH media companies to tap into new digital revenue streams and modernize their trading models. Ayuda is a proud member of the DPAA, OAAA and FEPE.

For more information about Ayuda, visit www.ayudasystems.com

 

*SMI data April YTD 2018

APAC Managing Director, Ayuda Media Systems
Phone: +61 4 23 829 237
Morey Media
Phone: (02) 9929 9922