Ayuda Logo

Ayuda Announces New CEO Appointment

Founding CEO moves to Vice-Chairman role and current Ayuda President promoted to CEO

By Daniel Fleischer, Austin, Texas

May 8, 2018

Ayuda Media Systems Inc. (Ayuda), a leading ERP & Business Optimization software company whose technology is used by of out-of-home (OOH) media companies globally to run their day-to-day operations, announced today at the Geopath / OAAA 2018 conference that it completed a change in Chief Executive Officers.

Andreas Soupliotis, Founding CEO since the company’s inception 15 years ago, will be moving to the role of Vice-Chairman of Ayuda, while the current President Luc Filiatreault has been promoted to CEO.Soupliotis will continue to advise the company on strategy from his board seat. He has been acting as CEO of two companies, Ayuda and Hivestack, since Hivestack’s inception as a separate, programmatic ad tech company. The change was initiated by Soupliotis himself to permit full-time dedication to Hivestack operations as its CEO while moving to a non-operational role at Ayuda.

Soupliotis commented on the change: “Luc has done a phenomenal job since he joined last year. During his initial short tenure as President, he has already transformed the business in many positive ways that have laid a foundation for spectacular growth. I have full faith in Luc’s ability to take Ayuda to new heights as I pass on my role as CEO to him.”

Filiatreault also commented on the change: “I am absolutely thrilled to accept this appointment as CEO. I joined Ayuda in September 2017. I have since become enamored with the company, the team and the DOOH industry altogether. We have incredible plans for continued growth, and I’m looking forward to activating and delivering on them. Andreas is leaving big shoes to fill, and I look forward to his guidance as I continue where he left off.”

Soupliotis offered a parting note: “We founded Ayuda in 2003 with the mission of empowering OOH media owners with state-of-the art software to their run day-to-day operations optimally while automating workflows. Almost 15 years and almost one hundred OOH media owners later, vendors globally use Ayuda to operate highly efficient front & back-office OOH business units. I would like to take this opportunity to extend a wholehearted thank you to all the OOH media owners that have chosen Ayuda to run their business. I see where Ayuda is headed, and the best is yet to come.”

ABOUT AYUDA MEDIA SYSTEMS

Ayuda is an ad tech company specializing in OOH business optimization. The Ayuda Platform is used globally by some of the world’s largest OOH companies to manage day-to-day business operations. It includes an end-to-end ERP specially built for OOH, a fully native ad-based digital signage platform, and programmatic integrations that enable OOH media companies to tap into new digital revenue streams and modernize their trading models. Ayuda is a proud member of the DPAA, OAAA and FEPE. For more information about Ayuda, visit www.ayudasystems.com

Daniel Fleischer
Vice President of Business Development
Ayuda Media Systems
+1 (514) 845-0824

Athena Soupliotis

Back to About Us

 

Athena Soupliotis

Director of Operations

Athena Soupliotis is the Director of Operations at Ayuda. She manages all logistical aspects of the day-to-day operations of the business. As the wearer of multiple hats, she acts as Ayuda’s office manager, financial controller, and also drives marketing and manages several aspects of public relations.

Athena is primarily responsible for “keeping Ayuda together” on a daily basis. Prior to Ayuda, Athena spent most of her career working for Avid Technologies, a software company specializing in digital content-creation. In this capacity, Athena assisted with technical documentation, and provided guidance on usability aspects of core products. Athena holds a Bachelor’s degree in Civil Engineering from Concordia University in Montreal, Quebec.

Out of the office, Athena can be found bird watching, or camping in the wilderness looking for black bears.

Christian Moody

Back to About Us

 

Christian Moody

UK Director, EMEA

Christian is responsible for the implementation and support of Ayuda products within the EMEA region, providing outstanding customer service to Ayuda’s market leading clients. Christian joined Ayuda in 2012, having already worked in the Out of Home industry in for 10 years at JCDecaux, most recently in the role of Application Development Manager. Christian has a wealth of application development, project management and client service experience and expertise.

At JCDecaux, Christian was responsible for defining and delivering a new end-to-end application set, designed to manage all front office functions across the UK and enabling the decommission of multiple legacy systems. Christian managed the programme of projects, leading a multi-cultural team of project managers, business analysts and developers across the UK, France, Ireland and India, while also owning responsibility for maintaining relationships with all key stakeholders. While working at JCDecaux, Christian successfully completed his MBA (Project Management) at Henley Management College. Christian’s dissertation examined issues experienced by IT projects in global organisations.

Christian lives in London with his wife and daughter and loves sport. Christian is a member of Dulwich Runners AC and completed the 2012 Virgin London Marathon for charity. Recently Christian has taken up playing piano.

Natalia Rojas

Back to About Us

 

Natalia Rojas

Senior Client Services Manager

In her role as Client Services Manager at Ayuda, Natalia is in constant communication with all of Ayuda’s industry-leading clients such as CBS Outdoor, Van Wagner, Eye Corp, and Burkhart Advertising. Her detailed & personable approach to client management has allowed Natalia to provide unparalleled end-to-end client services including release planning & management, user support, and new feature development.

Born in La Patagonia, Argentina of Colombian parents, Natalia has lived in several countries including Scotland, Mexico, Colombia, and Canada. Her exposure to various cultures makes Natalia uniquely qualified as a customer service manager. In her five years of experience in the software industry Natalia has worked as a Customer Service Team Lead and Senior Support Specialist for multi-national companies such as HP and Merck providing leadership and coaching on products, policies and procedures to teams of 20 – 25 Support Specialists.

Natalia moved to Montreal, Canada at the age of 18, where she completed her Bachelor of Science (Major Computer Science and Minor in Management) at McGill University and then went on to obtain a postgraduate certificate in Interactive Multimedia from Sheridan College in Ontario. During her studies, Natalia was honoured with the Award of Excellence for maintaining a 4.0 GPA. Natalia has a passion for technology, is fluent in multiple languages and enjoys latin dance.

Daniel Fleischer

Back to About Us

 

Daniel Fleischer

Global VP of Business Development & Marketing

Daniel is Ayuda’s Director of Sales and Business Development, in which he fulfills the roles of ensuring Ayuda’s growth through new business, deepening relationships with existing customers, identifying and executing new partnership strategies, and overseeing Ayuda’s marketing initiatives. Daniel is fervent about Ayuda’s potential as well as customer and partner success – giving him the singular quality of a sales leader who rallies for the customer’s best interest while concurrently embodying and realizing Ayuda’s short and long term goals. Daniel always makes sure that Ayuda’s interests and those of the client are aligned.

Daniel’s passion has always been to inspire others to succeed. Most recently before joining Ayuda, Daniel pursued this ideal in the digital signage industry as BroadSign’s Director of North American Sales, where he single handedly created and managed the company’s first ever distribution channel, in addition to closing business directly with large media networks such as Cineplex Media. In spearheading BroadSign’s partnerships, Daniel regularly led intensely motivating and educational seminars to galvanize partners such as Ingram Micro into consistently reaching new heights of success. In this way, Daniel transferred his passion and know-how for digital signage into strong customer growth for BroadSign.

In previous positions, Daniel held channel and direct sales roles in the Telecommunications and Information Technology Security industries, giving Daniel a strong background in highly complex technical sales of software, SaaS, and hardware. This understanding of intricate and technically distinct customer environments helps Daniel address Ayuda’s customers’ core business challenges, a necessity for Ayuda’s enterprise sales ecosystem. Daniel participates in out-of-home industry associations such as the Media Operations committee of the DPAA, and is a member of CODACAN.

When Daniel is not transferring his boundless energy into inspiring his colleagues and clients, one is sure to find him at the movies. He adores cinema, theatre, aviation, has a fanatical weakness for sushi, and can find no greater pleasure than the dizzying hustle and bustle of being alone in nature on any mountain in the countryside.

Marc L’Ecuyer

Back to About Us

 

Marc L’Ecuyer

Software Architect

Marc is a software architect with over 15 years of experience in the industry and one of the core members of the Ayuda team. His software development skills have been instrumental to the success of Ayuda’s line of products including the Splash digital player, Juice and BMS.net where he has made significant contributions across a wide range of features. Marc’s skills range from in-depth understanding of .NET development paradigms to Cloud Computing and data analytics technologies.

Marc holds a degree in Computer Science from the Saint-Jean-sur-Richelieu College. Marc is a devoted ball hockey player and a foosball expert. In his spare time, he likes to hiking in the Laurentian Mountains and hanging out with the friends.

Giovan Gentile

Back to About Us

 

Giovan Gentile

Chief Technology Officer

Giovan is a software architect with 15 years of experience in the industry and one of the original members of the Ayuda team. His software development and architect skills have been critical to the success of the Ayuda Platform. Giovan has contributed to many aspects of the Ayuda Platform including BMS, Splash, Juice and many others. His experience with large scale, multi-tier, database-driven web applications were key to the success of moving the Ayuda Platform to the Cloud.

His passion for well architected and testable software lead him to become a test driven development evangelist at Ayuda. Between two check-ins, he enjoys a nice, competitive game of foosball and a cup of espresso. In his spare time, he enjoys soccer, reading and gaming.

Joe Cotugno

Back to About Us

 

Joe Cotugno

Partner, Senior Vice President of Client Services

Joe is the Vice-President of Client Services at Ayuda. As one of Ayuda’s initial founding team, Joe has managed all aspects of client services for the last five years – including customizations, professional services and support. Joe has the unique ability to straddle two traditionally disparate worlds: translating domain-specific complex customer requirements into software engineering deliverables. Thanks to the relationships that Joe has fostered and maintained with Ayuda’s clients,

Joe has ensured that the implementation of over 2,000 new features have met and exceeded customer expectations. Joe is an industry-acknowledged expert on the field of Business Intelligence (BI).

Possessing over ten years of experience working in the field of software and BI, Joe previously worked for Business Objects (now SAP) as a Senior Consultant in Silicon Valley. During his tenure of Business Objects, Joe managed the roll out of numerous, successful multi-million-dollar implementations of BI solutions to Fortune 500 companies such as GE, eBay, Verizon, Cisco and Ford. Joe twice-received the Business Objects MVP Award for Consulting Services and was also awarded the Customer Care Award for Professional Services. Prior to joining Business Objects, Joe worked as a Development Lead and Solution Architect for various BI software vendors in Silicon Valley.

His business intelligence expertise spans Data-Warehousing, ETL, Relational Reporting, H/M/ROLAP solutions and Ad-hoc query & reporting tools. Joe sits on many committees pertaining to out-of-home, such as the American Associations of Advertising Agencies’ “eBiz for Media” project, and is directly involved with the Traffic Audit Bureau’s “Eyes On” initiative.

A mathematician at heart, he holds a Bachelor’s degree in Mathematical Statistics & Computer Science from Concordia University in Montreal, Canada. Joe enjoys playing ice hockey and soccer, reading Dr. Seuss books to his children, and has a profound interest in all things digital.

Luc Filiatreault

Back to About Us

 

Luc Filiatreault

Chief Executive Officer

Luc Filiatreault is a veteran in the Software industry. He has a systematic track record of successfully growing tech businesses. He founded and led several tech companies (Nstein Technologies, PG Govern, Neuralitic) , completed two IPOs (Nurun, NordTech) , and is highly experienced at raising funds from VCs.

Filiatreault was formerly the CEO of three public and three private companies ranging from start-ups to $100M companies. He serves on numerous Board of Directors, Advisory committee and was Chairman of the Board of the Quebec chapter of the Make-A-Wish Foundation from 2010 to 2016. Filiatreault’ past honors include Canada’s Top 40 under 40 and Canadian IT Personality of the Year Award. He is fluent in many languages, and his favorite color is now orange.

Luc is not only prolific in growing businesses but he is also the proud father of 5 children.

Client Services Manager

Ayuda is a growing, fun, fast-paced, high-octane, exciting company that lives to empower the D/OOH industry with cool, easy-to-use, innovative software tools that drive the entire out-of-home workflow.

Our team is currently looking for an additional member to elevate our clients experience and provide hands on support, customer care, and a helping hand. Are you a people person? Does cutting-edge technology excite you? Are you a project management enthusiast? Then you might be the next link in this long chain of innovators, game changers, and client experts.

Responsibilities:

  • Provide investigative, diagnostic and technical support to our clients in a software environment
  • Track, analyze, and identify trends which may result in broader issues
  • Issue work order requests, handle enquiries, and provide status report on completed phases
  • Record actions taken through a knowledge management portal
  • Liaise regularly between clients, developers, and key stakeholders
  • Keep up with software development and releases
  • Escalate major issues to management

How to Apply

Send your resume to: Jobs@ayudasystems.com.

Skills & Requirements

  • Bachelor’s degree in Computer science, Information Technology, Business Technology management, or related field
  • At least 2 years of experience in technical environment
  • Understanding of software development, user experience design, and agile software methodologies
  • Outstanding client-service and writing skills
  • Available to work outside of regular business hours
  • Out-of-the-box thinker with a passion for technology
  • Excellent communication and people skills with the ability to multi-task
  • Self-starter with great team player skills
  • Analytical mind and problem solver
  • Experience or interest in advertising is a plus
  • Experience with Jira, Zendesk, Slack is a plus
  • Minimal knowledge of Sql queries is a plus

Business Analyst

Ayuda is a fast-paced, exciting, and leading Ad Tech company that powers software for the digital out-of-home advertising industry. We are looking for a Business Analyster to join our team in the Old Montreal office. As a Business Analyst, you will perform quantitative and qualitative research and analysis to identify product metrics that support the value proposition of the Ayuda platform. You will also be responsible for analysing past implementation practices and developing a common methodology that will be used going forward.

Responsibilities:

  • Analyze client’s business processes before and after implementing the Platform through interviews, data analysis and site visits across North America and occasionally in Europe.
  • Capture product metrics and develop marketing material that clearly identifies the company’s value proposition: e.g. efficiency metrics, cost savings, etc.
  • Develop standardised methodologies that cater to clients’ business processes as closely as possible.
  • Create data sets and environments that assist in client onboarding.
  • Develop client training material and guidelines for the implementation team.
  • Exchange market information and business knowledge with the sales team and the product manager on an ongoing basis, for the team to ensure that final products continue to meet clients’ evolving needs well.

How to Apply

Send your resume to: Jobs@ayudasystems.com.

Skills & Requirements

Requirements:

  • A good command of both English and French in verbal and written form is absolutely essential to be hired for this role.
  • Bachelors’ degree in a relevant field: MIS, Administration, Commerce, etc.
  • 5+ years’ experience in a Business Analyst role.
  • Available for 1-2 days travels approximately 30% of the work week.
  • Ability to analyze, synthesize, document, translate and communicate business information to technical teams and vice versa.
  • Ability to understand clients’ expressed and unexpressed needs.
  • Experienced with process mapping.
  • Your social skills, tact and leadership help make you a right fit for the role, as do your drive and your ability to keep a flexible vision of your projects as they evolve.
  • Experience in an OOH media company will be considered a strong asset.

Benefits:

  • We have a lean structure.
  • We work in a friendly and creative atmosphere.
  • We enjoy free snacks and beverages.
  • We are international.

Product Manager

Ayuda is a fast-paced, exciting, and leading Ad Tech company that powers software for the digital out-of-home advertising industry. We are looking for a Product Manager to join our team in the Old Montreal office and take ownership of core products in the Ayuda platform. The product manager reports to the director of products, and is responsible for a group of the company’s products.

Responsibilities:

  • In collaboration with the other product managers, develop the product roadmap and vision from strategic planning to tactical delivery.
  • Obtain primary and secondary source market information and market research.
  • Understand evolving customer requirements to prioritise product development and feature enhancement.
  • Elicit and document business requirements from internal and external sources, including user stories and use cases.
  • Be responsible for creating a great user experience.
  • Act as a subject matter expert and assist with the development of related products or marketing materials when required.
  • Communicate with the teams in Europe and Australia on a regular basis to ensure product cohesion.
  • Lead Scrum activities: e.g. sprint planning and reviews.
  • Handle backlog grooming and prioritisation.
  • Exchange market information and business knowledge with other product managers, the sales team and the business analyst on an ongoing basis, to ensure that final products continue to meet clients’ evolving needs.

How to Apply

Send your resume to: Jobs@ayudasystems.com.

Skills & Requirements

Requirements:

  • A good command of both English and French in verbal and written form is absolutely essential to be hired for this role.
  • Bachelors’ degree administration or Commerce with a marketing major.
  • 3+ years’ experience in product management in the software industry.
  • Strong analytical skills and understanding of how people think and use technology.
  • Strong capacity to understand the market and strategic drivers.
  • Good understanding of technological possibilities and limitations.

Benefits:

  • We have a lean structure.
  • We work in a friendly and creative atmosphere.
  • We enjoy free snacks and beverages.
  • We are international.

Web Developer, Full Stack – Implementation Specialist

Ayuda is currently looking for a full-time Full Stack web developer with a solid experience in implementation.

You will be in charge of implementation projects for clients and will work from our beautiful offices located in a historic Old-Montreal building, as a member of a super friendly and competent team. You will work with Microsoft’s latest languages, tools and frameworks, including :

  • Visual Studio 2017
  • C#
  • ASP.NET MVC, ASP.NET Core
  • Windows Azure Services
  • SQL Server

How to Apply

Send your resume to: Jobs@ayudasystems.com.

Skills & Requirements

Selection criteria:

  • University studies in computer science or software engineering
  • At least 1 year work experience in Web app development
  • Good knowledge of C#
  • Experience with HTML, CSS and JavaScript
  • Knowledge of SQL
  • Good knowledge of MVC and JQuery
  • Experience in developing and calling APIs

Nice to have:

  • AngularJS, vue.js and KnockoutJS
  • Bootstrap
  • Good at writing testable code using IoC ou DI tools
  • SQL Azure database and Azure BLOB Storage
  • Knowing how to develop and call REST APIs
  • SSRS / SSIS

Benefits:

  • We have a lean structure.
  • We work in a friendly and creative atmosphere.
  • We enjoy free snacks and beverages.
  • We are international.

Full stack Web developer (Microsoft stack)

Job Description

Is it reasonable to expect mere mortals to have mastery over every facet of the development stack? We think so.

Full Stack Developers are special. They have the courage and confidence to dive into any sofware layer. Front end UX code? No problem. REST API code? Bring it on. Database optimizations and inner joins? No sweat.  As a Microsoft Full Stack Web Developer, you will be working with Microsoft’s latest development tools, languages and frameworks including:

  • Visual Studio 2015
  • C# 6.0
  • ASP.NET MVC 5
  • Windows Azure SDK 2.7
  • Azure SQL DB

How to Apply

Send your resume to: jobssydney@ayudasystems.com.

Skills & Requirements

You must:

  • Have a Bachelor’s Degree in Computer Science or Computer Engineering with a 3.0 GPA or higher
  • Have spent at least 2 years building Web apps using ASP MVC and JQuery
  • Know your stuff when it comes to C#
  • Have deep experience with HTML5 and CSS3
  • Love creating and calling REST APIs that use JSON
  • Are really comfortable with all things SQL
  • Know how to write testable code
  • Be able to reverse a C++ linked list recursively on a whiteboard (just so we know you can!)

It would be great if you were skilled with:

  • AngularJS and KnockoutJS
  • Bootstrap
  • Inversion of control or dependency injection

We would throw you a welcome party if you have experience with:

  • WCF Data Services, OData and REST
  • Azure SQL DB
  • Optimizing SQL queries for performance
  • SQL joins (outer, inner, left, right, full)
  • Jasmine and Mocha

On the soft side:

  • People around you say that you are autonomous, organized and adaptable
  • You like to communicate and explain to others
  • You are ready to work at odd hours with people that you never met in person and in different time zones
  • You want to work in a start-up environment
  • You like challenges and problem solving

Graduate or Intern Full Stack Web Developer (Microsoft stack)

Ayuda is a fun, fast-paced, exciting company that lives to empower the outdoor advertising industry with cool, easy-to-use, innovative software tools.
Ayuda is looking for talented and dynamic graduate software engineers to join our fast-growing team in Sydney.

Job Description

Reporting to and mentored by our lead developer, you will develop new features or enhance existing ones to always deliver more value and better technology tools to our customers.  You will work with Microsoft’s latest development tools, languages and frameworks including:

  • Visual Studio
  • C# 6.0
  • ASP.NET MVC 5
  • Windows Azure SDK 2.7
  • Azure SQL DB

How to Apply

Please send your resume including your phone number to: jobssydney@ayudasystems.com.

Desired Skills and Experience

You must:

  • Have a Bachelor’s Degree in Computer Science or Computer Engineering or be in the process of acquiring one
  • Have experience building Web apps using MVC and JQuery
  • Know your stuff when it comes to programming languages
  • Are very comfortable with HTML5 and CSS3

On the soft side:

  • Be willing to pursue a career in software engineering
  • People around you say that you are autonomous, organized and adaptable
  • You like to communicate and explain to others
  • You are ready to work at odd hours with people that you never met in person and in different time zones
  • You want to work in a start-up environment
  • You like challenges and problem solving

Software Implementation Manager

As a Software Implementation Manager, the successful candidate will be responsible for implementing enterprise-wide software solutions for Out-Of-Home Media clients in the Asia Pacific region (primarily Australia & New Zealand). Within Ayuda’s Global Client Services team, the successful candidate will work closely with internal product managers, key stakeholders, and customer project teams to ensure the successful delivery of the Ayuda Platform.

The Software Implementation Manager will interface with all key stakeholders to ensure that each product delivery is on time and within scope. The ideal candidate will have strong experience in project management and implementation of software solutions for large enterprises. Ayuda is seeking passionate and enthusiastic individuals with excellent communication and organizational skills and a strong sense of customer care.

Candidate Responsibilities:

  • Requirements analysis and documentation
  • Manage day-to-day implementation of enterprise software solutions
  • Liaise with key project stakeholders, project team members, and customer users, to provide continuous communication and ensure they are updated and engaged
  • Proactively identify & report risks that may ultimately delay the scheduled product delivery dates, and take the appropriate steps to mitigate those risks
  • Assess, highlight, and clearly communicate the impact of project change requests such as: re-prioritizing deliverables, delayed completion of tasks, increasing project scope
  • Apply communication, analytical, and negotiation skills to ensure the acquisition of adequate resources required to execute project plan
  • Maintain an up-to-date project plan that provides near real-time details of the project’s status by analyzing and documenting all existing information on project objectives, deliverables, schedules, assumptions, constraints and dependencies
  • Ensure internal and external team members work harmoniously, following up with the appropriate team should one’s pending tasks be blocked by the other
  • Anticipate potential conflict situations to provide proactive solutions and apply conflict resolution techniques to result in win-win outcomes
  • Gather project requirements including client’s project definition, requirements and business needs to set a clear project scope.

How to Apply

Send your resume to: jobssydney@ayudasystems.com.

Skills & Requirements

You must:

  • 3+ years of Software Project Management experience in both management of software projects and functional management of software development teams
  • Proficiency in MS Word, Excel, and Project
  • Bachelor’s degree (or equivalent)
  • Expertise in the areas of software development, user experience design, and agile software methodologies
  • Ability to elicit cooperation from team members
  • Adaptable to changes in the priorities of the business
  • Demonstrated ability to communicate effectively and credibly
  • Willingness to travel throughout APAC region on a regular basis
  • Strong organization and multi-tasking skills

It would be great if you were skilled with:

  • Knowledge of the D/OOH industry
  • Bachelor’s degree in Computer Engineering/Science
  • PMP certification (active)

On the soft side:

  • People around you say that you are autonomous, organized and adaptable
  • You like to communicate and explain to others
  • You are ready to work at odd hours with people that you never met in person and in different time zones
  • You want to work in a start-up environment
  • You like challenges and problem solving

Technical Support Specialist

Ayuda is a  growing, fun, fast-paced, high-octane, exciting company that lives to empower the D/OOH industry with cool, easy-to-use, innovative software tools that drive the entire out-of-home workflow.

Our Sydney team is currently looking for an additional member to elevate our clients experience and provide hands on support. Our product is crazy, sexy and cool and our team is as good as it gets. Are you a people person? Do you know how to hack software as well? Does cutting-edgy technology excite you? Then you might be the next link in this long chain of innovators, game changers and client experts.

Your day to day will look like this:

  • Provide diagnostic and technical support to our clients in a Cloud environment
  • Investigate issues in the software code and address them
  • Code new dashboard the will monitor thousands of advertising digital screens
  • Track, analyse and identify trends which may result in broader issues
  • Liaise regularly between clients, developers and key stakeholders
  • Escalate major issues to management

How to Apply

Send your resume to: jobssydney@ayudasystems.com.

Skills & Requirements

You must:

  • Have a Bachelor’s Degree in Computer Science or Computer Engineering
  • Have built Web apps using ASP MVC and JQuery
  • Have a good knowledge of C#
  • Know your stuff when it comes to HTML5 and CSS3
  • Are really comfortable with all things SQL, SSRS reporting

On the soft side:

  • You understand project management, user experience design, and agile software methodologies
  • You have outstanding client-service skills
  • You can work outside of regular business hours
  • You are an out-of-the-box thinker with a passion for technology
  • People say that you are a self-starter with great team player skills
  • You think analytically and like problem solving

Office Manager

Welcome to Ayuda, the newest tech visionary in the heart of Mitte, Berlin.

We have a vibrant team of developers working to make the DOOH industry the very best it can be. Our office definitely gives a taste of how engaged and passionate our team is and we are looking for an Office Manager to champion that spirit.

Are you a dynamic and resourceful self-starter? Can you lift people with a smile and create inventive ways to motivate the troops? Do you roll-up your sleeves in a crunch or work tirelessly when in a bind? If so, you have the essence of what we are looking for.
We are looking for someone to help out in our office for 1-3 hours per day (to be agreed upon).

Here’s what you can look forward to:

  • Schedule job interviews, welcome applicants and host them in our office
  • Be the contact person for external providers like Cleaning, Telecom and so on
  • Take care of all deliveries/supplies
  • Compile a list of all office equipment (Computer, Laptop, phone etc.) with serial number and keep it up to date
  • Collect all expenses of our employees and send those expenses to bookkeeping
  • Keep all our rooms in a good state – cleaned and with all stuff that’s needed there
  • Helping with various administrative duties
  • Enhancing office spirit

How to Apply

Send your resume to Ingrid Jakob (t-ingrid@ayudasystems.com).

Skills & Requirements

Must Have

  • You are fluent in English & German with impeccable writing skills in German
  • You possess great customer service skills and a hands-on attitude
  • You consider yourself to be autonomous, dynamic and a team player

Benefits:

  • We have a lean structure
  • We work in a friendly and creative atmosphere
  • We enjoy free snacks and beverages
  • We are international

Technical Project Manager

Ayuda is fun, fast-paced, exciting company that lives to empower the DOOH industry with cool, easy-to-use, innovative software tools that drive the entire out-of-home ecosystem. Ayuda is looking for a talented and dynamic Project Manager to join our ERP team. The Project Manager will be based in Cologne/Berlin and be responsible for executing major projects with one of our biggest clients located in Germany. The ideal candidate will be well-organized, experienced in software project management, with experience in the advertising industry, technically skilled, and genuinely interested in understanding the business goals and technology aspects of their projects (i.e., not satisfied with simply tracking tasks on a checklist or project plan).

Main responsibilities:

  • Oversee execution phase of projects from proposal, requirements, development, testing and final delivery
  • Serve as primary interface to customer to complete jobs on schedule and achieve a high level of customer satisfaction
  • Successfully project manage multiple projects simultaneously
  • Proactively identify, track, and communicate dependencies, risks, and issues affecting projects and collaborate on finding a resolution
  • Collaborate with product owners to clearly understand and document business needs, set priorities, and review deliverables
  • Effectively communicate and provide assistance on product feedback, change requests and technical issues to the Ayuda product development team
  • Report to stakeholders on project status and estimated delivery schedule on a regular basis

How to Apply

Send your resume to: JobsGermany@ayudasystems.com.

Skills & Requirements

Your profile:

  • 3+ years of experience managing software development/implementation projects
  • Excellent organizational skills and project tracking abilities; strong focus on results and attention to detail; the ability to work in a fast-paced, and energetic environment, yet able to maintain high quality standards; project/task prioritization and schedule development
  • Commitment to customer satisfaction
  • Experience triaging technical and operational issues, and translating them into clear work requirements for the product development team
  • Demonstrated ability to influence and develop productive working relationships with resources and dependent teams
  • Have an interest in understanding the “what” and “how” aspects of your projects and willingness to be a hands-on team member beyond tracking tasks and reporting status
  • Good written and verbal communication skills, excellent listening skills and the ability to adjust to the personalities of various partners

Additional Desired Skills & Experience:

  • Involved in enterprise-level software implementation/migration
  • BS or equivalent (computer science, engineering, or related) preferred
  • Experienced with out-of-home advertising networks
  • Experienced with project management tools such as Jira

Benefits:

  • We have a lean structure
  • We work in a friendly and creative atmosphere
  • We work hard, and play hard
  • We are international
  • We enjoy free snacks and beverages
  • A great office in the heart of Berlin (Mitte)
  • Flexible Core Hours

Full stack Web developer (Microsoft stack)

Is it reasonable to expect mere mortals to have mastery over every facet of the development stack? We think so.

Full Stack Developers are special. They have the courage and confidence to dive into any sofware layer. Front end UX code? No problem. REST API code? Bring it on. Database optimizations and inner joins? No sweat.

Your responsibilities:

  • Working together with a team in an agile environment
  • Analyzing and specifying new features together with our project managers and the client
  • Implementing new features into our existing system
  • Writing tests
  • Maintaining our existing system and fixing bugs

How to Apply

Send your resume to: JobsGermany@ayudasystems.com.

Skills & Requirements

Your profile:

  • You have a Bachelor’s Degree in Computer Science or Computer Engineering
  • You have spent at least 2 years building Web apps using ASP MVC
  • You know your stuff when it comes to C#
  • You have deep experience with HTML5 and CSS3
  • You love creating and calling REST APIs that use JSON
  • You are really comfortable with all things SQL
  • You know how to write testable code
  • You are fluent in English (German would be a plus)
  • You are willing to learn new things

It would be great if you were skilled with:

  • AngularJS, ReactJS or KnockoutJS
  • Knowledge of Design Patterns and Coding principles (SOLID)
  • Inversion of control or dependency injection
  • Documenting requirements

We would throw you a welcome party if you have experience with:

  • WCF Data Services, OData and REST
  • Azure SQL DB
  • Optimizing SQL queries for performance
  • Jasmine and Mocha
  • F#
  • DDD and CQRS

Benefits:

  • We have a lean structure
  • We work in a friendly and creative atmosphere
  • We work hard, and play hard
  • We are international
  • We enjoy free snacks and beverages
  • A great office in the heart of Berlin (Mitte)
  • Flexible Core Hours

Val Morgan Outdoor Selects Ayuda

Leading Australian Digital Out-of-Home and audience engagement company selects Ayuda’s OOH Business Platform to run all digital and programmatic ad operations

By Daniel Fleischer, Las Vegas, Nevada

May 1, 2018

Ayuda Media Systems (“Ayuda”), an out-of-home ad tech company announced today at the 2018 Digital Signage Expo that Val Morgan Outdoor (VMO), one of Australia’s leading out-of-home media owners, has selected Ayuda’s software as the backbone for all ad operations including sales, digital ad serving, and customer-facing enablement tools. As part of the HOYTS Group of companies the VMO network includes more than 10,000 digital advertising screens across 100 locations in Australia and New Zealand, engaging high-value audiences where they work, shop and commute & live VMO has already migrated more than half of its extensive national advertising network to Ayuda’s digital CMS and player since officially signing the partnership in late 2017.

Anthony Deeble, HOYTS Group Chief Commercial Officer & VMO Founder, commented: “We chose Ayuda due our shared culture of innovation and drive to connect advertisers with the right audiences at the right time. VMO has led the industry with innovation since its inception and in particular the launch of DART (Digital outdoor Audience in Real Time) and similarly Ayuda has repeatedly demonstrated that it is a company of firsts.”

VMO will continue to implement Ayuda’s end-to-end advertising business platform over the coming months, which will further enhance the company’s ability to offer the industry-leading responsive service and advertiser engagement capabilities for which it is renowned. VMO’s DART is already fully integrated with Ayuda’s digital ad serving platform, making it easy for advertisers to target and engage with more than 20 different demographic types automatically. VMO will also offer advertisers the convenience of managing their campaigns autonomously with Ayuda’s self-serve software tools for media buyers.

Daniel Fleischer, Ayuda’s Global VP of Business Development & Marketing, commented: “VMO is recognized as one of Australia’s most pioneering media companies. In selecting Ayuda as technology partner to power all advertising sales business operations, VMO has made a commitment to continue its track record of excellence and innovative offerings to market. In a very short amount of time, Ayuda and VMO together have already run several programmatic campaigns that offer advertisers high value, while streamlining VMO’s operating efficiencies. Media owners such as VMO who choose to run the entire Ayuda Platform have maximum flexibility in how media campaigns are planned and optimized. As Ayuda unveils more optimization-centric offerings this year, I have no doubt that VMO will be among the first of our partners when going-to-market. Ayuda loves working with smart media companies who live, as we do, on the bleeding edge – VMO is without a doubt, one such company.”

ABOUT AYUDA MEDIA SYSTEMS

Ayuda is an ad tech company specializing in OOH business optimization. The Ayuda Platform is used globally by some of the world’s largest OOH companies to manage day-to-day business operations. It includes an end-to-end ERP specially built for OOH, a fully native ad-based digital signage platform, and programmatic integrations that enable OOH media companies to tap into new digital revenue streams and modernize their trading models. Ayuda is a proud member of the DPAA, OAAA and FEPE. For more information about Ayuda, visit www.ayudasystems.com

ABOUT VAL MORGAN OUTDOOR

VMO is a leading provider of digital Outdoor advertising across Australia and New Zealand across 10,000 screens in 1000 locations. The network reaches more than 10 million consumers each week. VMO is part of the HOYTS Group of companies. For more information, visit www.valmorganoutdoor.com.

Daniel Fleischer
Vice President of Business Development
Ayuda Media Systems
+1 (514) 845-0824

Finance Modules

Back to the Ayuda Platform

Finance Logo

 

 

The Finance module allows you to manage lease payouts, invoices, and transfer accounts receivables and accounts payables to your general ledger (GL) third party application. The Lease Payout module calculates complex lease payouts based on lease agreements and contract information. Flexible invoicing is possible with the Invoicing module and can accommodate the most complex invoicing requirements.

Finance

With Finance, you can manage and maintain all accounting-related data and features, such as taxes, revenues, and general ledger accounts.

Invoicing

The invoicing module lets you manage recurring billing schedules, generate & print invoices, and track revenue allocation for your campaigns. Revenue reporting is also available from this solution.

Lease Agreement

The Lease Agreement module lets you manage complex, recurring lease payment terms for all your leases. The Flexible Lease Agreement Builder (“FLAB”™) technology lets you define and save flexible lease payment formulas that can handle the most complex lease terms imaginable.

Lease Payout

The Lease Payout module lets you calculate, generate and transfer lease payment information to all leading Accounts Payable systems. Lease payments are generated based on the flexible lease terms defined in the Lease Agreement solution.

Splash

Back to the Ayuda Platform

Splash™ allows traditional outdoor vendors to transition into digital OOH vendors. With full support for place-based digital networks, as well as integrated transit support, Splash™ is a comprehensive management system for your digital OOH inventory. Splash™ includes detailed asset management capabilities for sites, vehicles, fleets, screens, faces, and more. Not to mention day-part & day of week scheduling, dynamic loop templates, demographic targeting, network monitoring, and more. Moreover, Splash™ ties in seamlessly with the rest of the Ayuda Platform™ – including CRM, Avails & Proposals, Billing & Invoicing, Leasing, Mapping, Proof Of Performance, and Reporting.

Manage any Digital Asset

Digital assets are the lifeblood of any digital network operator. Managing the details of thousands of digital screens, players, faces, vehicles, and sites is no trivial task. With the asset management features within Splash™, digital network operators can easily manage all of the operational details of their digital assets – including screen details such as size, aspect ratio, and native resolution; location details such as demographic profiles, operating hours, and inactivity; as well face characteristics such as loop templates, day-parts, & rate cards. Splash™ also includes full support for transit assets, including vehicles and fleets, and time-based fleet management capabilities.

Full Support for Transit and Media on the Move

With sophisticated features such as automated fleet list management, effective-dating of asset characteristics, and time-based vehicle tracking, Splash™ is the only media management platform that can natively handle media on the move. Update hundreds of vehicles at once with Bulk Edit. Duplicate an entire subway platform with Copy Asset. Import thousands of bus movements with Fleet List Management. No other media management software offers more features and capabilities to manage transit assets than Splash™.

Hassle-Free Scheduling

Finally, an easy way to schedule content to multiple faces effortlessly. Need to update content on a daily or hourly basis? Perhaps your content needs to be changed based on external triggers? What if you need to rotate through multiple creatives per campaign? The scheduling capabilities in Splash™ let you schedule content dynamically for any part of the day or week in an easy-to-use, intuitive visual interface. Welcome to hassle-free scheduling.

Be a Know-It-All

Want to know which screens are off? How about which players have not updated their content recently? Or perhaps which sites are suffering due to low bandwidth? The network monitoring facilities in Splash™ can help you answer all of these questions and more. With interactive, map-based views of your digital assets, remote management capabilities, and real-time notification alerts, the Splash™ Network Operation Center lets network operators see the status of their entire digital network at a glance.

Static / Classic Charting: Manage any Classic Asset

Splash makes charting profitable campaigns a snap. A two-dimensional, visual timeline view of available inventory showing site & panel information and line-of-site constraints allows you to perform selections effortlessly. The Sales Team will also benefit from live avails using the Avails Connector.

Static Charting

Splash lets you enter, manage, and update campaigns. This includes sales contracts, segments, bookings, and postings. Campaigns can be entered and charted in minutes!

Campaign Management

The Campaign module lets you quickly enter, manage, and update campaigns. You can easily track proposals, expiring holds, and signed contracts to see what their status is.

BMS Operations Package

Back to the Ayuda Platform

BMS Logo

BMS™ Operations Package allows you to manage everything related to operations. The Operations Management Connector allows you to manage work orders, posting instructions and route management. The Copy Management Connector also allows you to manage your inventory of creative – when it arrived, which plant and bin number it’s in, how much copy you have in stock, and more.

Operations Management Connector


The BMS™ Operations Management Connector lets you manage and maintain posting and maintenance tasks. Now you’ll know what needs to be done and when.

Copy Management Connector


The BMS™ Copy Management Connector lets you manage and maintain copy inventory within your plants. Easily know what copy is available and where it is located.

Mapping Package

BMS™ Mapping Package allows you to create and print amazing maps that show off your inventory with just a few clicks. You can effortlessly browse or search locations on maps and import demographic layers created in third party mapping applications. Cutting edge mapping technology is used to optionally show maps using satellite imagery.

Easy to use

The BMS™ Mapping Connector was introduced to enable users who are not familiar with advanced mapping tools to build maps in a couple of clicks.

Map a contract in one minute

The BMS™ Mapping Connector lets you create maps of contracts very easily. Search for your contract, select it, add it to your custom map and that’s it, you’re done. The BMS.net™ Mapping Connector has many ways to make your maps more interesting, you can import points of interest, create proximity zones, assign custom icons to your locations, etc…

Share your maps

The BMS™ Campaign Management Connector can easily export maps to Microsoft Powerpoint, you can choose to export a location list along with the map, display number labels on locations and include market analysis data.

Yield Management Package

BMS™ Yield Management Package enables you to maximize your profit by employing yield management principles. Occupancy rate is central to your profit, and making sure that inventory is smartly charted has a direct impact on your occupancy rate. The Yield Management Package enables SmartChart™ functionality in the Charting Connector, an auto-charting algorithm that optimally skews selections towards business objectives that are defined in the Yield Management Connector.

BMS SmartChart™, Perfecting the art of charting


Squeezing every last dollar out of hundreds or even thousands of panels is not a trivial task. Chartists are expected to fulfill campaign requirements set by the customer while also maximizing occupancy for the media operator. These two competing forces are often difficult to reconcile. Typical “auto-chart” features can help by automatically charting hundreds of faces at once and possibly even skewing towards the customers’ objectives. However, these basic “auto-chart” features rarely help optimize revenue for the plant operator.

Maximize your occupancy

Enter BMS SmartChart™ – the most advanced auto-charting feature available to OOH media operators. The easy-to-use SmartChart™ technology built-in to BMS.net™ uses sophisticated mathematical algorithms to allow Chartists to simultaneously fulfill their customers’ campaign objectives while also optimizing revenue for the media operator. Features such as gap-minimization, skewing capabilities, & cost optimization allow BMS.net™ SmartChart™ to automatically chart campaigns in the most profitable fashion by maximizing occupancy and minimizing operational costs.

Key features of our patented SmartChart™ technology include:

Gap-minimization, Skewing & targeting capabilities, Operational cost optimization, Line of sight constraints, Copy/Advertiser restrictions, Map-based view.

OpenSplash

Back to the Ayuda Platform

Based on the open-source OpenSplash™ player technology, the Splash Player™ is available for Windows and Linux. In conjunction with the Splash™ content management features, the Splash Player™ can play back high-definition, full-motion video synchronized across multiple screens.

Multi-player Synchronization

Need to setup a large-format video wall? Want to trigger content to play on one face based on the content on another? Or perhaps your client wants their ad synchronized between two screens? With full support for frame-level synchronization of high-definition video content, setting up multi-player synchronization with the Splash Player™ is a snap.

No-Player Player

As smart devices proliferate, any internet-enabled screen can become a Splash Player™. Simply point your internet-enabled screen to the No-Player Player URL and watch as Splash™ content is streamed to the screen and played back in full HTML5 splendour.

Distribute Wisely

Rich media files are often hundreds of megabytes in size. Distributing multiple gigabytes of data across a vast network of locations can be time-consuming, not to mention bandwidth-intensive. With the Splash Player™’s revolutionary peer-to-peer distribution architecture, content is optimally distributed between players on the local network – rather than creating a bandwidth bottleneck on the content server.

Alto

Back to the Ayuda Platform

Alto™ offers a rich, intuitive interface for content upload and scheduling to high-profile advertisers who are given the appropriate authorization. Once their campaign has been confirmed, Alto™ allows select advertisers to upload content to individual panels or a network of panels; to view their schedule details and schedule content to specific panels; to manage their campaigns globally and modify content across the network of panels that they have purchased; and manage basic scheduling elements such as loop saturation and dynamic content. Best of all, Alto™ works as a standalone product which can be used with any player in the field, including the Splash™ Player, the open-source OpenSplash Player, or any SMIL-based or XML playlist driven player.

Content Library

Give your VIP clients access to upload their content directly to your screens. Your clients will love you for letting them upload and manage their own content library without needing to email or FTP files back and forth. With the Content Library features in Alto™, your VIP clients can upload their media files, copy, archive, and replace media files, and even define dynamic content areas and configure dynamic overlays.

Media Bundles

Once they’ve uploaded their media files, your VIP clients can use Alto™ to create Media Bundles, add and remove media files to and from bundles, and define the playback order and saturation requirements for each file in the bundle.

Campaign Scheduling

With Alto™, your VIP clients will have full control of the content schedule on each of their purchased locations. They’ll be able to easily define schedule content to individual faces or all faces in their campaign. Schedules can be as simple as all-day, or as intricate as varying content per hour on a day-by-day basis.

Location Browser

The location browser in Alto™ allows your VIP clients to get a face-centric view of all their purchased locations. At a glance, they’ll be able to see which locations are booked to which campaigns, what content is scheduled to which locations, and even view a live webcam feed of the location (if available).

 

Photo Vault

Back to the Ayuda Platform

PhotoVault Logo

Photo Vault™ is a dynamically-generated, searchable library of all your proof of performance photos organized by advertiser category. Easily find the best photos by visually navigating through your entire photo library with the dynamic pivoting capabilities of the Photo Vault™. Filter by market, media, advertiser, agency, and other photo attributes, and easily select photos for download. With Photo Vault™, you’ll be able to respond to your clients’ requests for comparative campaign photos quickly and intuitively.

Zest

Back to the Ayuda Platform

Zest Logo

Zest™ is Ayuda’s newest product released as part of the Ayuda Platform. Sold standalone to you the OOH seller, it lets you have a branded HTML5 Web site and a branded Apple AppStore App that lets your buyers discover inventory, check avails, browse rates, and build and buy a TAB EYES ON showing-based campaign online.

Branded for You and Snaps Right into Your Corporate Web Site


For some time now, you as the OOH seller have been wanting to extend your corporate Web site by showing locations, maps, point of interest targeting, rates, and TAB EYES ON TRP ratings so that your buyers can discover your locations and build an RFP. Put differently, you’ve been thinking about bringing your outdoor business online. Welcome to Zest™. With Zest™, you have your business up and running in days.

Location-mode

The inexperienced OOH buyer may just want to buy a billboard or two. They don’t speak or understand TRPs and Reach Frequency. For them, Zest™ offers a hyper-local buying tool, that lets them target specific locations and points of interests. “I want to buy a large billboard near my store but I don’t know what I can get within my budget” is a typical sentiment from such a buyer. For that kind of buyer, Zest™ offers a location mode making it super easy to discover billboards near locations of interest on a map using only a few clicks.

Your Company

Available in the Apple AppStore – Zest™ is written in HTML5, so it can run from any device and any browser. What’s even cooler than that? How about having your very own App in the Apple App Store with your company name (remember – Zest™ is white labeled!). With the App, your buyers can browse your locations with rich graphics, learn about rates and traffic information, and then request an RFP. As a bonus, you will find that your own sales reps will use the iPad version of the App to browse and showoff your locations to buyers during sales pitches.

Shake your iPhone to Learn More

The Zest™ App takes advantage of iPhone hardware such as GPS and the Accelerometer. For example, if your buyers are driving by or walking near your board, they can launch your corporate-branded Zest™ App from their iPhone, literally “shake” their phone, and get all the information on the board they’re looking at pushed to them, and request an RFP, right then and there!

Cerebro

Back to Ayuda SDK

Cerebro™ is a set of APIs-as-a-service for software developers of an OOH company. It helps developers build programs that can generate optimized media plans and proposals that include TAB OOH Ratings or Route UK data into their custom software. Exposed as SOAP Web services, Cerebro™ offers a sophisticated planning engine that can optimize a media plan over multiple, competing objectives such as reach & frequency, in-market TRPs and GRPs, number of panels, budget, and geography. At its core Cerebro™ is a non-linear, mathematical optimization engine that uses meta-heuristic numerical techniques to emulate the brain of a media planner.

Cerebro™ is offered in these flavors:

  • Cerebro™ US Plan Optimizer – SOAP web services that optimize a media plan over multiple campaign objectives that include tab ooh ratings such as in-market reach & frequency, in-market trps, number of panels, budget, and geography (e.g. widest dispersion). updated quarterly with each tab update.
  • Cerebro™ UK Data Services –  SOAP Web services that calculate per-panel or plan in-market reach, frequency and GRPs using Route data. Updated quarterly with each Route update.
  • Cerebro™ UK Plan Optimizer – SOAP Web services that optimize a media plan over multiple campaign objectives that include Route data such as in-market reach & frequency, in-market GRPs, number of panels, budget, and geography (e.g. widest dispersion). Updated quarterly with each Route update.
  • All Cerebro™ services can be consumed by any programming language that speaks SOAP, such as C#, or Java.

Leverage Audited Audience Metrics

Cerebro™ leverages third-party audience metrics such as TAB OOH Ratings in the US or Route data in the UK, to obtain audited TRP and Reach & Frequency data. The Cerebro™ APIs allow developers to combine the data retrieved from the audited audience metrics providers, with their own asset and availability information to generate optimized media plans.

Web Services Based

Because the Cerebro™ planning optimization engine is exposed as web services, it can plug into any contemporary sales, proposal, or charting tool that is typically used today by OOH media operators, including homegrown software. OOH Developers can use standard SOAP method calls from any platform to consume the Cerebro™ APIs.

Posted in SDK

Juice

Back to the Ayuda Platform

Juice Logo

Juice Double

Juice™ is a comprehensive suite of sales tools for Digital and Traditional OOH vendors that will vastly improve the way you manage your media sales organization. With the industry’s only CRM (Customer Relationship Management) platform that exists exclusively for the needs of the OOH media salesperson, you can manage contacts, leads, sales pipeline and generate reports from the same interface that allows you to check digital and traditional avails. Turn those avails results into beautiful, complete sales proposals with just a few clicks from a browser or mobile device. Then, watch as your proposed campaigns get booked, scheduled, viewed in real-time on an interactive POP website, and invoiced with the seamless integration that exists between Juice™, Splash™, and the rest of the Ayuda Platform™.

CRM – Pipeline & Reports

Juice™ CRM is the only one of its kind that is completely tailored to integrate the OOH media salesperson’s daily workflow into a traditional CRM, creating a single point of truth for all sales, pipeline, reporting, and media inventory data. Manage leads, contacts, accounts, opportunities, and your book of business from the same interface from which you retrieve avails and create proposals. With Juice™ CRM, your financial proposals, pipeline, media inventory and sales reports coexist seamlessly, accessible in a unified browser-based user experience.

Avails

Finally, an easy way to check digital and traditional avails effortlessly. Need to find a precise set of locations to fit into a certain budget? Perhaps you’re looking to sell a specific day part, or number of spots, but only to a certain target geography or demographic, and all this based on audience numbers? Juice™ lets you check avails with ease, based on the criteria that is most relevant to the way you sell your network space. Accurate, meaningful, real-time, every time.

Sales Proposals

Juice™ allows you to retrieve digital and traditional avails in real-time and instantly convert those results into polished proposals that are customized for your business. Impress your clients with rich, detailed financial proposals that include detailed inventory information, as well as photo sheets and high resolution maps. Every proposal can be downloaded to PDF or sent to clients as a link to a beautiful, customized HTML5 web page.

Post

Back to the Ayuda Platform

Post Logo

Post™ is a mobile app that offers mobile workforce automation to OOH billposters. Work orders can be managed by BMS™, or be fed from a third-party source, and viewed in the Post™ app in a visually rich way. Additionally, Post™ offers detailed business analysis into the efficiency of the billposting process.

Android App

With Post™, billposters receive posting instructions directly on their Android or iOS handheld device, including what to post, where, and when, as well as what maintenance tasks to perform. Post™ users can also create maintenance tasks, and flag locations for follow-up on the fly.

One Stop POP

Post™ also ties in with the rest of the Ayuda Platform™ by instructing the billposter to take a picture of the completed work order, which is then uploaded wirelessly to the Rewind™ Proof of Performance Website.

POP Package

Back to the Ayuda Platform

POP Logo

BMS™ POP Package enables you to dazzle your clients by offering them a rich and interactive online POP Web site for their campaigns. The online POP Web site includes posting photos, invoices, location information, posting dates versus scheduled dates, override dates, the ability to download a ZIP folder containing all photos, interaction with satellite maps showing locations, and the ability to download print quality completion reports.

Features:

POP Upload Connector

The BMS™ POP Upload Connector lets you associate and upload proof of performance photos to either individual faces or to a whole campaign segment. This is the starting point for enabling Proof of Performance across the company.

POP Management Connector

The BMS.net™ POP Management Connector lets you manage your Proof of Performance website. This includes reviewing and approving photos, uploading invoices, and campaigns online.

POP Web Site

The BMS.net™ POP Web Site lets your clients access their completion reports online, they will also have to possibility to follow the progress of their campaigns, download all photos and view the details of all the faces they bought.

Ayuda π

Back to Ayuda SDK

Ayuda Pi Logo

Ayuda π is a set of application programming interfaces (APIs) that allows software developers at an out-of-home company to integrate existing applications with the Ayuda Platform. Exposed as a set of SOAP Web services on the Cloud, developers can connect to Ayuda π using almost any programming language such as Java and C#.

The Ayuda Platform is big. Really big. So big that it’s likely that an OOH company will at first only adopt the Ayuda Platform in parts. For example: a media company may want to use Splash in conjunction with a mainstream third party CRM instead of Juice. In such an example, real-time integration can be achieved between both systems by calling functions on Ayuda π.

Whatever custom integration needs a media company has with bespoke, legacy, or third party systems, Ayuda π provides the necessary framework to enable a great integration story. Start connecting with Ayuda π.

Posted in SDK

SplashPlayer

Back to the Ayuda Platform

Based on the open-source OpenSplash™ player technology, the Splash Player™ is available for Windows and Linux. In conjunction with the Splash™ content management features, the Splash Player™ can play back high-definition, full-motion video synchronized across multiple screens.

  • Multi-player Synchronization – Need to setup a large-format video wall? Want to trigger content to play on one face based on the content on another? Or perhaps your client wants their ad synchronized between two screens? With full support for frame-level synchronization of high-definition video content, setting up multi-player synchronization with the Splash Player™ is a snap.
  • No-Player Player – As smart devices proliferate, any internet-enabled screen can become a Splash Player™. Simply point your internet-enabled screen to the No-Player Player URL and watch as Splash™ content is streamed to the screen and played back in full HTML5 splendour.
  • Distribute Wisely – Rich media files are often hundreds of megabytes in size. Distributing multiple gigabytes of data across a vast network of locations can be time-consuming, not to mention bandwidth-intensive. With the Splash Player™’s revolutionary peer-to-peer distribution architecture, content is optimally distributed between players on the local network – rather than creating a bandwidth bottleneck on the content server.

Ayuda Announces Revenue Intelligence for OOH

Company introduces new platform to optimize how DOOH suppliers manage revenue, beginning with waterfalled playback of content from direct and programmatic sales

By Daniel Fleischer, Las Vegas, Nevada

Apr 30, 2018

Ayuda Media Systems (“Ayuda”), an out-of-home ad tech company announced today at the 2018 Digital Signage Expo that it will be demonstrating the first of many revenue-optimization- centric features that constitute the next evolution of Ayuda’s complete business operations platform for D/OOH media owners.

Leveraging Ayuda’s advanced optimization algorithms, the Revenue Intelligence (Ri) platform will analyze the day-to-day operational, sales, and finance data that is already managed in the Ayuda Platform to increase overall yield to the media owner. The first Ayuda Ri offering is available immediately to digital (DOOH) media networks as a fully programmatic-ready CMS and player that can play content from multiple sources, with intelligence about the order interplay between both direct sales and programmatic sales efforts. Ri prioritizes programmatically delivered content without the need to reserve a spot in the loop. The DOOH network’s existing direct sales effort has full unrestricted access to the entire loop capacity, as Ayuda Ri waterfalls between content from direct sales and content from programmatic sales when available.

Daniel Fleischer, Ayuda’s Vice President of Business Development and Marketing explains: Ayuda’s platform provides a state-of-the-art, open ecosystem programmatic-ready player that intelligently optimizes yield by ensuring that content from any number of programmatic sources can be played without having to dedicate a reserved spot in the loop. Ayuda Ri employs a waterfall mechanism that plays content from direct sales, followed by content from external programmatic sources such as Hivestack or any commercially available VAST or HTML source. The DOOH network’s business rules are defined in the Ayuda Platform, which then govern how best to inject the programmatically sourced content.”

The waterfall content playback is only the first step in the overarching Yield Optimization challenge that Ayuda Ri addresses. The Ayuda Platform, used by many of the world’s largest OOH media owners already to manage all aspects of their ad operations, already holds much of the sales, occupancy and general business data against which optimization calculations can be performed. Ri unlocks the power of the day-to-day operational data and transforms it into valuable insights which hold the potential to increase occupancy and rates, thus increasing yield.

Fleischer concludes: “We now turn attention to unlocking the power of the business data that is already managed by the Ayuda Platform. Expect to see Ayuda begin tackling elements that only a complete solution such as Ayuda’s can attempt, under the Ri banner. These include, for example, dynamic rate cards, campaign planning optimization, occupancy and rate optimization, and lessor prioritization. Optimizing against all the elements simultaneously is of course the holy grail of an ultimate yield management platform for OOH. That’s Revenue Intelligence.

ABOUT AYUDA MEDIA SYSTEMS

Ayuda is a DOOH ad tech company. The Ayuda Platform is a supply-side platform (SSP) that is used by media sellers worldwide to manage day-to-day operations. Aside from the usual CMS + player functionality, the Ayuda Platform includes iOS apps for proposal generation, CRM, inventory and contract management, invoicing, leasing, financial reporting and BI dashboards. Originally founded in 2003 by a Silicon Valley class R&D team with the objective of building the world’s most complete and best OOH management system, Ayuda’s products have today invoiced over two billion dollars in OOH billing and provide media management functions for more than 1.2 Million advertising faces globally. The Ayuda Platform includes a DOOH ad server that works with multiple ad exchanges enabling programmatic buying scenarios. For more information about Ayuda, visit www.ayudasystems.com

Daniel Fleischer
Vice President of Business Development
Ayuda Media Systems
+1 (514) 845-0824

Andreas Soupliotis

Back to About Us

 

Andreas Soupliotis

Founder, Vice-Chairman

Andreas Soupliotis is the Founder & Chief Executive Officer of Ayuda Media Systems, a global software provider to some of the largest out-of-home advertising companies in the world, including digital and programmatic. Andreas drives innovation at Ayuda and is proud to foster a ‘nerd-first” culture that focuses on tech first and foremost.

Prior to founding Ayuda, Andreas worked for Microsoft Research in Redmond, Washington as a Research Software Design Engineer, pioneering next-generation media experiences using computer vision. He is the primary inventory of numerous patents involving algorithms for digital media. He holds a BSc in Mathematics from Concordia University in Montreal.

He went on to found Hivestack in 2016, a marketing technology company that helps digital marketers target custom audiences by programmatically activating digital out-of-home and mobile media. Andreas is Hivestack’s CEO.

Andreas is a hobbyist magician and spends his free time developing new magic and mentalism effects. He has searched for years, but has yet to find a technique to levitate. Rumor says he’s close.

Ayuda Implements Deep Integration with Hivestack

Leading out-of-home advertising ERP company completes integration with programmatic partner enabling new revenue streams for its clients

By Kat Silberstein, Cologne, Germany

Sep 17, 2017

Ayuda Media Systems Inc. (Ayuda), a leading ERP company whose technology is used globally to run out-of-home (OOH) media companies announced today at DMEXCO 2017 that it has integrated with Hivestack Inc., a location-based martech company specializing in garnering new programmatic revenue streams for the digital OOH (DOOH) industry.

Luc Filiatreault, President of Ayuda commented “We are thrilled to have completed a deep integration with our programmatic partner, Hivestack. Our clients will benefit greatly from this work as our Splash CMS and Player now have first-class support for programmatic campaigns.”

As part of the integration, Splash uses the Hivestack Exchange APIs to make ad requests from all unsold spots in a loop of a digital unit. If Hivestack has demand for the unit, it responds in realtime with a VAST file that envelopes the creative. In addition, Splash uses the Hivestack Exchange API to retrieve 24 hours of creative for every unit bought through Hivestack, and then the Splash Player pre-caches the creative locally.

Finally, the Splash Player reports back POP by calling a VAST impression URL after creative is played so that Hivestack can keep track of plays. A synchronization process keeps inventory, campaign and audience impression data synchronized between Splash and Hivestack. Andreas Soupliotis, CEO of Hivestack commented: “Ayuda’s integration with Hivestack enables media owners who use Splash as a CMS / Player to monetize their unsold inventory. In addition, thanks to a realtime avails integration with Splash, Hivestack SSP can verify impression availability of packaged deals prior to publishing to DSPs. This deep integration between CMS/Player/SSP functionality truly readies digital OOH media owners for new revenue streams from programmatic demand.”

ABOUT AYUDA MEDIA SYSTEMS

Ayuda is a digital out-of-home ad tech company. The Ayuda Platform is a supply-side platform (SSP) that is used by media sellers worldwide to manage day-to-day operations. The Ayuda Platform includes iOS apps for proposal generation, CRM, inventory and contract management, invoicing, leasing, financial reporting and BI dashboards.

The Ayuda Platform also includes a full programmatic stack, enabling media vendors to setup private marketplaces & exchanges, a self-service buying app for media buyers, and an ad server that can work with first party data to serve ads and target demographics in real-time. Ayuda is a proud member of the iAB, DPAA, OAAA and FEPE. For more information about Ayuda, visit www.ayudasystems.com

ABOUT HIVESTACK

Hivestack is a marketing technology company that helps marketers target consumers based on where they are and places they’ve been. Hivestack consists of a platform and a demand facilitation strategy. Hivestack’s full ad tech stack platform includes an SSP for digital OOH (DOOH) media owners, an ad exchange with APIs to monetize unsold inventory, a geotemporal DOOH ad server, and a DSP used by digital agencies to buy DOOH programmatically. For details visit www.hivestack.com.

Kat Silberstein
Global Marketting
Ayuda Media Systems
+1 (650) 438-4328

Adshel Selects Ayuda

Leading Australian out-of-home advertising company selects Ayuda’s ERP software platform to run all ad operations, including static and digital signage

By Kat Silberstein, Stockholm, Sweden

Jun 7, 2017

Ayuda Media Systems (“Ayuda”), an out-of-home ad tech company announced today at the 2017 annual FEPE congress that Adshel, one of Australia’s largest out-of-home advertising companies, has selected Ayuda’s software to power all media workflows including sales, operations, finance, digital scheduling, data-driven digital ad serving and customer-facing enablement tools.

Adshel’s network of more than 22,000 advertising touchpoints, reaching 92% of Australians 68 times a fortnight, will be fueled by the complete Ayuda Platform. Adshel has already transitioned all of its 3500+ digital touchpoints to Ayuda’s CMS and player.

Chris Hunt, Adshel’s Chief Operating Officer, commented: “The partnership with Ayuda underscores our commitment to providing the most innovative technology-driven offerings to our customers. We chose Ayuda for the ability to effectively manage all our classic and digital formats on a single consolidated platform. This will provide our sales, operations, and back-office staff real-time and transparent access to business-critical data and workflows.”

Only a few months since the partnership officially began, Adshel’s 3500+ digital touchpoints are already being powered by Ayuda’s digital CMS and player. Adshel’s Adsmart customer-facing content management system is being migrated to be powered by Ayuda’s client-enablement technology, which will allow advertisers to schedule their own creative and respond to a variety of external triggers. Over the coming months, Adshel will continue to consolidate many internal and customer-facing technology tools onto Ayuda’s holistic data-driven platform.

Adshel will be using Ayuda’s enterprise resource planning platform for ad serving, sales proposal generation, real-time availability media planning, inventory management, billing and lease automation. This consolidation is a core component of Adshel’s business transformation project which will deliver market leading innovation to the Australian and New Zealand advertising community and revolutionise how out-of-home is planned and traded.

Daniel Fleischer, Ayuda’ Global VP of Business Development shared: “I’m thrilled and honored at Adshel’s decision to select Ayuda as the single consolidated software platform that will run the core of their advertising operations. Adshel is the perfect partner for Ayuda’s rapidly growing APAC business, in that both companies engender not only a deep culture of innovation, but a shared vision for the future of OOH advertising. This partnership with one of Australia’s largest, forward thinking, and technologically envelope-pushing advertising companies will deliver pioneering offerings to the Australian out-of-home community.” Chris Hunt concludes: “

Ayuda is recognised as a market leader and innovator in out-of-home business management software, and is therefore the partner of choice to help us propel our business as we grow for years to come. We welcome Ayuda’s experience and vision as a world-class, global ad tech company.”

ABOUT AYUDA

Ayuda is an ad tech company specializing in OOH. The Ayuda Platform is used globally by some of the largest OOH companies in the world to manage day-to-day operations. It includes an ERP specially built for OOH, a digital signage platform, and a programmatic ad-tech stack that enables OOH media companies to tap into new digital revenue streams. Ayuda is a proud member of the iAB, DPAA, OAAA and FEPE. For more information about Ayuda, visit www.ayudasystems.com

ABOUT ADSHEL

As a leading out-of-home media company, Adshel allows advertisers to connect, engage and influence commuters where they work, live, shop and play across Australia and New Zealand. Adshel is wholly owned by HT&E and is now one of the most recognised names in street furniture and a key player in the out-of-home media market reaching 92% of Australia 68 times a fortnight. Looking ahead, Adshel will continue to lead the market in innovation and insights with an ongoing digital expansion across Australia and New Zealand coupled with data and geo-targeting solutions, offering advertisers new ways to reach, engage and impact their audience. For more information, visit www.adshel.com.au

Kat Silberstein
Global Marketting
Ayuda Media Systems
+1 (650) 438-4328

Ayuda Appoints Tech Veteran Luc Filiatreault as President

Senior leadership hire will drive continued expansion of ERP business globally while CEO focuses on programmatic business

By Kat Silberstein, Montreal, Quebec, Canada

Jun 5, 2017

Ayuda Media Systems (“Ayuda”), an Out-of-Home (OOH) advertising technology company, announced today that Luc Filiatreault has been appointed President. Filiatreault will run and operate the ERP business while CEO Andreas Soupliotis will focus on programmatic initiatives and strategy for Ayuda[x]. Soupliotis will continue as CEO of both Ayuda and Ayuda[x]. Soupliotis commented on the motivation for the hire: “We are experiencing phenomenal growth at Ayuda. Our ERP is used globally in over 20 countries. Our user base has increased by over 850% over the past three years. And our revenue has been doubling, year-on-year, for the past four years.

The time had come for us to bring on an experienced tech leader that will support and nurture the remarkable growth in our ERP business and drive it to new heights. The new hire also enables me to have more cycles available for growing our programmatic business.” The new President, Filiatreault, joins Ayuda with an immense track record of successfully growing tech businesses. He founded and led several tech companies, completed two IPOs, and is highly experienced at raising funds from VCs.

Filiatreault was formerly the CEO of three public and three private companies ranging from startups to $100M companies.

Filiatreault shared: “I’ve seen a lot of first-rate tech companies in my career and Ayuda is a winner. I am absolutely thrilled to join their gifted team. The company’s incessant drive for constant innovation offers great potential for business improvement in the OOH industry. I was impressed by the company’s magnetic energy and tech-first culture the moment I met them. With global operations in EMEA, APAC, and North America, I am convinced that together we will charter an exciting course that will foster extraordinary international growth in the coming years.” Soupliotis noted on Luc joining Ayuda: “I am ecstatic to be adding such an accomplished tecnology veteran to the team. Luc is a high-energy entrepreneur and natural leader with the right experience to take Ayuda’s ERP business to that next level. His experience will help us continue our amazing growth story globally. This will reinforce our leadership in the OOH ad tech space as the platform of choice for the world’s largest and most innovative OOH companies.” Filieatreault’s past honors include Canada’s Top 40 under 40 and Canadian IT Personality of the Year Award. He is fluent in many languages, and his favorite color is now orange.

ABOUT AYUDA & AYUDA[X]

Ayuda operates two distinct business efforts. The first is a SaaS-based family of ERP products that empowers some of the world’s largest static, transit and digital OOH media operators to automate their day-to-day operations – including digital signage, proposals, avails, work order management for static OOH, invoicing, leasing and financial reporting. The second business, Ayuda[x], is a martech company that helps digital marketers establish deep connections with their consumers using insights from location-based marketing strategies that leverage the company’s programmatic tech stack, massive geospatial datasets and AI algorithms. Visit www.ayudasystems.com

Kat Silberstein
Global Marketting
Ayuda Media Systems
+1 (650) 438-4328

Global Ad Tech Leader Ayuda Promotes Christian Moody to UK Director, EMEA

New Role to Expand Company’s OOH Ad Tech Solutions in Europe, Middle East and Africa

By Kat Silberstein, London, United Kingdom

May 10, 2016

Ayuda Media Systems (“Ayuda”), an Out-Of-Home (OOH) ad tech company, announced today at the 2017 London Digital Signage Week that Christian Moody has been promoted to the position of UK Director, EMEA. Moody will focus on driving continued growth in the highly dynamic EMEA market following multiple successful engagements working with leading OOH advertising companies in Europe. Andreas Soupliotis, CEO of Ayuda commented: “We are delighted to promote Christian to the position of UK Director of our thriving EMEA business. There is nobody better positioned than Christian to forge relationships with the leading media owners and technology partners in the UK. This will lead to new game-changing capabilities and services that we can offer to the DOOH marketplace on a global level.” Having worked for Ayuda for the past five years and previously for a decade at JCDecaux UK, Moody is primed and ready to leverage his deep industry expertise to deliver solutions and excellence to Ayuda’s customer base throughout EMEA.

Moody shared: “I’ve gained tremendous insights on the multi-dimensional inner workings of major media operators over the past 15 years. This enables me to help Ayuda with strategic business initiatives in this rapidly expanding market.”

As the UK has been widely recognized as a hotbed of DOOH innovation for some time, Moody’s main priority as UK Director will be to ensure that Ayuda’s clients are operating at maximum efficiency and are continually provided with first-class, leading-edge technology on both Enterprise Resource Planning (ERP) and programmatic platforms. Adds Moody “I am thrilled to accept this new position. Ayuda is an exciting company because it constantly reinvents itself to stay ahead of advances in ad tech. We are arguably entering one of the most revolutionary periods in OOH’s history with major developments in programmatic, data and automation, and I relish the exciting challenges that come from working for such a forward-thinking, innovative company.”

ABOUT AYUDA

The Ayuda Platform is an ERP platform that is used by media sellers worldwide to manage day-to-day operations. Aside from the usual CMS + player functionality, the Ayuda Platform includes iOS apps for proposal generation, CRM, inventory and contract management, invoicing, leasing, financial reporting and BI dashboards. www.ayudasystems.com

ABOUT AYUDA[X]

Ayuda[x] is a marketing technology company that helps marketers target consumers based on where they are and places they’ve been. Ayuda[x] consists of a platform and a go-to-mobile market strategy. The full ad tech stack platform includes an SSP for DOOH media owners, an ad exchange, a DOOH ad server, and a cross-screen DSP. For details, visit www.ayudax.com

Kat Silberstein
Global Marketting
Ayuda Media Systems
+1 (650) 438-4328

Ayuda launches new company: AYUDA[x]

Global OOH software leader spins off a new company focused on helping marketers target consumers on mobile and DOOH screens based on where they are and places they have visited

By Andreas Soupliotis, Cologne, Germany

Sep 14, 2016

Ayuda Systems (“Ayuda”), a global software leader for out-of-home advertising announced today at DMEXCO 2016 that it has introduced a new company called AYUDA[x] (www.ayudax.com). AYUDA[x] is location martech company that helps marketers target consumers by delivering ads to mobile devices and DOOH screens by analyzing massive geospatial datasets to understand where consumers are, where they have been, and where they are going.

Andreas Soupliotis, CEO of both Ayuda and AYUDA[x] commented “Digital marketers are increasingly buying location-based mobile media, and we are intentionally melding DOOH and mobile into one bucket which we refer to as Location”. To accelerate this effort, AYUDA[x] has embraced a go-to-mobile-market strategy that evangelizes the value proposition of cross-screen campaigns to mobile buyers.

“This is a pivot for us” shared Soupliotis. “We’ve spent the past 13 years building a wildly successful ERP and digital signage software business for the OOH sell-side. Now we’re adding mobile as a first class citizen to our programmatic tech stack, and AYUDA[x] is working directly with marketers and digital agencies on the buy side.”

AYUDA[x] is backed by a platform that includes a cross-screen ad server that can seamlessly shift mobile impressions to DOOH screens in real-time. The platform analyzes massive spatiotemporal datasets and uses geo-fences to tag devices that are physically observed in places of interest. It delivers ads in real-time to mobile apps on devices while inside the geo-fences, and retargets those same devices after they leave the geo-fences on both mobile apps and DOOH screens. The platform accesses data feeds from a variety of sources ranging from mobile exchanges & cellular to beacons. Algorithms optimize, in real-time, how creative is moved around screens, both mobile and DOOH.

Soupliotis finalized: “We’ve finally cracked location-based mobile marketing. Digital marketers are now empowered to target their desired audience based on past and present location, which is, after all, the ultimate cookie.”

ABOUT AYUDA[X]

AYUDA[x] is a marketing technology company that helps marketers target consumers based on where they are and places they’ve been. AYUDA[x] consists of a platform and a go-to-mobile market strategy. The full ad tech stack platform includes an SSP for DOOH media owners, an ad exchange, a DOOH ad server, and a cross-screen DSP. Please see www.ayudax.com for more details.

ABOUT AYUDA

Ayuda is a DOOH ad tech company. The Ayuda Platform is a supply-side platform (SSP) that is used by media sellers worldwide to manage day-to-day operations. Aside from the usual CMS + player functionality, the Ayuda Platform includes iOS apps for proposal generation, CRM, inventory and contract management, invoicing, leasing, financial reporting and BI dashboards. The Ayuda Platform also includes a DOOH ad server that can work with first party data to serve ads dynamically to digital screens. Ayuda is a proud member of the iAB. For more information about Ayuda, visit www.ayudasystems.com

Andreas Soupliotis
CEO Ayuda Media Systems
+1 (514) 845-0824 ext.100

Ströer and Ayuda – A Year of Innovation

Ayuda & Ströer lay the foundation for a programmatic future

By Daniel Fleischer, Montreal, Quebec, Canada

Jun 1, 2016

In the 12 months since Ströer and Ayuda first announced their partnership at the 2015 FEPE Congress in Budapest, much progress has been made towards updating and modernizing Ströer’s bespoke software ecosystem to lay the foundation for future programmatic innovation.

The migration of almost 3,500 screens to the Ayuda Platform was completed earlier this year with practically no downtime or disruption to the Public Video network. This is no small feat considering that the transition process involved remotely converting the player OS from Windows to Linux to reduce operating costs; physically swapping out older hardware devices to enable enhanced hardware acceleration features; and installing and configuring over 350 local Ayuda Cloud Extenders – software that minimizes the need for network bandwidth in malls and train stations throughout Germany. Leveraging this updated software foundation, Ströer and Ayuda continue to push forward with innovative new features and technology on the Public Video network such as real-time Twitter and social feeds integration, deployment of state-of-the-art roadside digital billboards, and a dynamic, impression-based booking and playout system.

The innovation and progress that Ayuda has enabled at Ströer doesn’t stop with the digital technology landscape either. Working with Ströer’s local & regional sales force teams, Ayuda has deployed a tailor-made Local Sales app which is currently being rolled out across Germany to several hundred local sales reps. Developed as both a native iOS app, as well as a responsive HTML app, the Ayuda Juice app enables local sales teams to track leads and contacts for local business accounts and obtain a 360 view of the activities against those accounts. Future enhancements will include availability checking, proposal generation, and booking confirmations – all while on the go from a salesperson’s mobile device.

One of the cornerstones of the Ströer / Ayuda partnership is the shared vision of a programmatic future for OOH. Both companies firmly believe that the only way to exponentially grow OOH revenue is to enable programmatic initiatives that tap into new online/digital revenue streams. With that goal in mind, rather than introducing disruptive, new, OOH-specific programmatic solutions, Ayuda has integrated their OOH ad-tech platform with industry-leading online Demand Side Platforms (DSPs) by leveraging initiatives such as the Interactive Advertising Bureau (IAB)’s OpenRTB and VAST industry standards.

“When an online buying agency can use their existing demand-side tools to instantly purchase Public Video inventory alongside YouTube pre-roll video ads and mobile ads, we have successfully opened up new channels of revenue that we would never have seen. This dream is now a reality in our Public Video network,” explains Christian von den Brincken, Head of Business Development, Strategy and Innovation at Ströer and the chief driver of Ströer’s programmatic initiatives.

With several DSP integrations already completed and running pilot programmatic campaigns, interest from other leading DSPs has surged. “We are in contact with many of the largest online ad-tech suppliers in Germany and across the world,” says Bruno Guerrero, Director, Programmatic Products at Ayuda. “Our mission is to integrate our OOH ad-tech platform with as many online DSPs as possible in the coming months,” adds Guerrero.

With the partnership already bearing fruit in the form of a modernized digital infrastructure and enhanced sales tools, both companies are looking ahead to the coming years with the goal of extending the reach of OOH into the online programmatic ecosystem.

ABOUT AYUDA

Ayuda is an ad tech company specializing in OOH. The Ayuda Platform is used globally by some of the largest OOH companies in the world to manage day-to-day operations. It includes an ERP specially built for OOH, a digital signage platform, and a programmatic ad-tech stack that enables OOH media companies to tap into new digital revenue streams. Ayuda is a proud member of the iAB, DPAA, OAAA and FEPE. For more information about Ayuda, visit www.ayudasystems.com

ABOUT STRÖER

Ströer SE & Co. KGaA is a leading digital multi-channel media company and offers advertising customers individualized and fully integrated premium communications solutions. In the field of digital media, Ströer is setting forward-looking standards for innovation and quality in Europe and is opening up new opportunities for targeted customer contact for its advertisers. The Ströer Group commercializes and operates several thousand websites in German-speaking countries in particular and operates approximately 300,000 advertising media in the out-of-home segment. It has approximately 3,300 employees at over 70 locations. In fiscal year 2015, Ströer SE generated revenue of EUR 824m. Ströer SE & Co. KGaA is listed in Deutsche Börse’s MDAX.

Daniel Fleischer
Vice President of Business Development
Ayuda Media Systems
+1 (514) 845-0824

Ayuda Introduces Realtime DOOH Ad Serving and Attribution using Mobile Data

Company introduces functionality to its supply-side platform that enables DOOH media sellers to offer a new class of campaigns that include realtime playout decisioning from mobile signals, while enabling retail DOOH media buyers to measure in-store visitation traffic

By Daniel Fleischer, Las Vegas, NV

Mar 15, 2016

Ayuda Media Systems, an ad tech company specializing in software for out-of-home media owners, announced today at the Digital Signage Expo 2016 that it has introduced functionality to its programmatic supply-side platform for DOOH media owners that enables realtime, non-predictive ad serving to target niche audiences and custom behaviors by leveraging data science to analyze mobile device concentration. The platform also offers attribution capabilities that measure how many devices were sighted in front of a DOOH asset, served an ad, and later visited a geofenced location such as a retail store.

“We’ve been testing this functionality globally in private marketplaces with premium guaranteed inventory for the past five months and the response from buyers has been phenomenal” commented Andreas Soupliotis, Founder & CEO of Ayuda. “Display, mobile and video-savvy buyers appreciate that algorithms move creative around non-predictively to retarget a niche audience within a DOOH network based on mobile device concentration. We’re essentially equipping DOOH media owners with location-based cookies, which helps them tap into new digital revenue streams”.

In addition to introducing realtime DOOH ad serving capabilities, Ayuda today introduced attribution capabilities to its self-serve buying platform that help buyers measure the effectiveness of DOOH campaigns. Data science algorithms are used to establish a 1-1 match of devices that were observed in line-of-sight of a DOOH asset when an ad was served, and were later observed in a pre-defined geofenced area. Retailers are particularly interested visitation-based attribution capabilities. In the United States, Ayuda has partnered with AirSage to feed its ad serving and attribution platform using AirSage data. AirSage is an aggregator of anonymous signaling data from cellular networks that processes over 15 billion geotemporal signals each day derived from 100 million devices. AirSage’s data science team has worked closely with Ayuda’s team to derive niche audiences and custom behaviors from raw signal data.

Ryan Kinskey, Director of Business Development from AirSage commented “I’m thrilled to be working with Ayuda to deliver a rinse, lather and repeatable, state-of-the art ad serving and attribution solution that unlocks the power of AirSage data.” It should be noted that Ayuda’s ad serving and attribution platform does not require media owners to convert their signage platforms and players to Ayuda. Thanks to advances in HTML5, Ayuda has successfully served ads to non-Ayuda players without the need for an API integration.

“We designed this from day one to work with heterogenous environments so that the barrier to entry could stay low” commented Soupliotis. When asked about pricing of such campaigns, Soupliotis replied “We’ve baked geotemporal ad serving and attribution into our platform. In doing so, we’re helping DOOH media owners create a new sales pitch that appeals to new digital buyers. This new class of campaign merits higher CPMs because of its targeting abilities, efficient digital playout, and attribution analysis.” Soupliotis further commented: “With our updated platform, DOOH creative essentially chases a niche audience throughout the day with playout decisioning guided in realtime by mobile signals, and we’re linking it with in-store visitation traffic. That’s programmatic execution. And while building programmatic pipes between buyers and sellers is all the rage, we believe programmatic execution from mobile data is the real needle mover to tap into mobile budgets.”

ABOUT AYUDA

Ayuda is a DOOH ad tech company. The Ayuda Platform is a supply-side platform (SSP) that is used by media sellers worldwide to manage day-to-day operations. Aside from the usual CMS + player functionality, the Ayuda Platform includes iOS apps for proposal generation, CRM, inventory and contract management, invoicing, leasing, financial reporting and BI dashboards. The Ayuda Platform also includes a DOOH ad server that can work with first party data to serve ads dynamically to digital screens. Ayuda is a proud member of the iAB. For more information about Ayuda, visit www.ayudasystems.com

ABOUT AIRSAGE

AirSage®—a pioneer in population analytics—is the largest provider of consumer locations and population movement intelligence in the world. Each day, AirSage uses patented technology to capture and analyze more than 15 billion anonymous, real-time, cellular-signal data points to identify travel patterns and transportation trends. Partnerships with the nation’s largest wireless carriers give AirSage exclusive access to data from more than 100 million mobile devices. Analyzed and aggregated, AirSage data provides actionable insights into where and when people travel and is transforming the transportation industry, commercial enterprises and a diverse range of industries. Visit www.airsage.com to learn more.

Daniel Fleischer
Vice President of Business Development
Ayuda Media Systems
+1 (514) 845-0824

Christie chooses Ayuda for its Cinema Lobby Experiential Network

Christie Experiential Networks chooses Ayuda Platform to run all ad operations and digital signage in client theatres nationwide

By Daniel Fleischer, New York, NY

Nov 3, 2015

Ayuda Media Systems (“Ayuda”), an out-of-home ad tech company announced today that Christie® Experiential Networks® (CEN) has implemented the Ayuda Platform to manage all aspects of its media sales, operations, digital and experiential ad-serving strategies across the USA. CEN will leverage the Ayuda Platform to continue growing its nationwide footprint to more than 2000 cinemas nationwide, which would represent 94% DMA coverage. The Ayuda Platform will power all of CEN’s engaging advertising offerings such as user-driven video walls, multi-sided immersive environments, and high-impact Hero Walls, in addition to seamlessly powering digital menu boards, directional and box-office signage in all CEN locations.

“CEN offers advertisers a premium large-scale network of refined, multi-platform digital experiences for the consumer,” noted Kevin Romano, Senior Director, Christie Global Media Networks,. “Ayuda’s platform touches every part of our business, from sales apps that our salesforce will use to make it easier to help our customers plan and buy targeted audiences, to advertising contract management, digital ad serving and menu board control, as well as back-office finance applications. In Ayuda we have selected a true partner that not only provides us with a reliable platform to manage all of our digital advertising offerings, but one that empowers CEN to provide next-generation immersive experiences. Through Ayuda we look forward to offering our advertisers the ability to programmatically buy and execute campaigns.”

Daniel Fleischer, Ayuda’s Vice President of Global Business Development, adds: “What’s extremely exciting about the privilege of working with Christie is the immense drive their team demonstrates in delivering an unparalleled, premium experience for advertisers using the best technologies. CEN truly showcases the value of the cinema lobby as a premium advertising venue. With long dwell times and rich audience data available, CEN offers advertisers, studios, and audiences incredibly engaging next-gen experiences such as interactive games, mobile integration, and high impact positioning with the potential to offer either one-to-many or one-to-one targeted campaigns based on the location of the audience within the lobby. Ayuda’s Data Science team will also help CEN leverage real-time and Big Data sources to programmatically deliver campaigns, further showcasing the tremendous advertising potential of the cinema lobby.”

ABOUT AYUDA MEDIA SYSTEMS

Ayuda is a digital out-of-home ad tech company. The Ayuda Platform is a supply-side platform (SSP) that is used by media sellers worldwide to manage day-to-day operations. The Ayuda Platform includes iOS apps for proposal generation, CRM, inventory and contract management, invoicing, leasing, financial reporting and BI dashboards. The Ayuda Platform also includes a full programmatic stack, enabling media vendors to setup private marketplaces & exchanges, a self-service buying app for media buyers, and an ad server that can work with first party data to serve ads and target demographics in real-time. Ayuda is a proud member of the iAB, DPAA, OAAA and FEPE. For more information about Ayuda, visit www.ayudasystems.com

ABOUT CHRISTIE

Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit www.christiedigital.com for more information.

Daniel Fleischer
Vice President of Business Development
Ayuda Media Systems
+1 (514) 845-0824

Joe Cotugno Appointed Managing Director of Ayuda GmbH

Ayuda’s international growth continues with corporate re-org and opening of German division

By Andreas Soupliotis, Montreal, Canada

Sep 9, 2015

Ayuda Media Systems (“Ayuda”), an out-of-home ad tech company announced today that Joe Cotugno, one of the founding members of Ayuda’s management team 12 years ago, and currently Senior Vice-President of Global Client Services, has been appointed Managing Director of Ayuda’s newest international division in Germany. Following this summer’s signing of Ströer SE, Germany’s largest out-of-home advertising company, Ayuda has created a wholly-owned German division based in Berlin, with additional offices in Munich & Cologne. As part of a larger corporate re-org, Joe Cotugno has been appointed Managing Director of Ayuda GmbH, and will oversee all operations.

“The primary objective of Ayuda GmbH will be to service and support our partner, Ströer SE, throughout multiple software implementations,” explains Cotugno from his new home in Munich, Germany. “As part of our efforts to support Ströer, we’ll be hiring a significant team in Germany, including developers, QA, and project managers. I plan to fuse Ayuda’s unique Silicon Valley corporate culture with local German influences to create an astounding team capable of efficiently managing and executing on all projects fronts.” For the last 8 years, Cotugno has been Vice-President of Global Client Services at Ayuda, concentrating on delivering exceptional service to existing and new clients. His experience working with international clients from all over the world, has uniquely positioned him to take over the reigns of Ayuda GmbH. His new position as MD will see him move his entire family across the Atlantic to set up base in Munich, Germany.

“Having one of Ayuda’s founders on board to manage their German operations demonstrates the dedication Ayuda has to the German market, and in particular to their partnership with Ströer,” states Tobias Stiegler, corporate head of IT and organizational management at Ströer. “We plan on working closely with Ayuda over the next several years, and having Joe managing their German operations makes us even more confident that we have chosen the right partner in Ayuda.”

ABOUT AYUDA

Ayuda is a DOOH ad tech company. The Ayuda Platform is a supply-side platform (SSP) that is used by media sellers worldwide to manage day-to-day operations. Aside from the usual CMS + player functionality, the Ayuda Platform includes iOS apps for proposal generation, CRM, inventory and contract management, invoicing, leasing, financial reporting and BI dashboards. The Ayuda Platform also includes a DOOH ad server that can work with first party data to serve ads dynamically to digital screens. Ayuda is a proud member of the iAB. For more information about Ayuda, visit www.ayudasystems.com

Andreas Soupliotis 
CEO
Ayuda Media Systems
+1 (514) 845-0824 ext.100

Ströer Chooses Ayuda

Germany’s largest provider of out-of-home and online advertising signs letter of intent with ad tech platform to power entire Out-of-Home-sales and operational workflow, including static poster and public video

By Daniel Fleischer Budapest, Hungary

Jun 11, 2015

Ayuda Media Systems (“Ayuda”), an out-of-home ad tech company announced today at the 2015 annual FEPE Congress that Ströer Media SE, Germany’s largest out-of-home advertising company, has signed a letter of intent agreeing to take on Ayuda’s complete software platform to power all media workflows. Sales, operations, digital scheduling and digital ad serving will all be managed through Ayuda’s comprehensive, integrated platform. Dr. Bernd Metzner, Ströer’s Chief Financial Officer, commented: “In Ayuda, we have selected a platform that will empower our entire workforce, opening up new and innovative opportunities for targeted customer contact for our advertisers. Ayuda’s single, integrated offering allows us to efficiently manage all our business from the same platform from the office or on the go from mobile devices.”

Ströer will be using the Ayuda Platform as an enterprise resource planning tool to integrate all sales and operations functions as well as public video ad serving for all markets in Germany, empowering both front-office and back-office personnel. Workflows that will be streamlined include availability & proposal generation, asset & inventory management, work order & copy management, billing & lease management, digital bookings, digital content management, and digital ad serving. Andreas Soupliotis, CEO of Ayuda shared: “It is a great honour that Germany’s most ubiquitous and premiere OOH media company has chosen the Ayuda Platform to run its business. Ströer is renowned for its culture of excellence – it is in their DNA to excel at whatever they pursue, and vendor selection is no exception. What made us especially attractive to Ströer is the fact that our ERP and digital signage CMS is one and the same product. This is in stark contrast to other offerings within our industry, where multiple vendors are needed to achieve the functional equivalence of the Ayuda Platform. I could not be more excited about Ströer’s and Ayuda’s partnership.”

Infoscreen, the public video division of Ströer that operates video advertising in train stations and shopping malls across Germany, is already in the process of migrating digital ad serving functionality to the Ayuda Platform. Dr. Metzner further commented on the decision to choose Ayuda: “The migration to the Ayuda Platform is transformational for our business. We are very pleased with the work Ayuda has produced for Ströer to date, and we look forward to a long-term partnership where Ayuda’s tools will support us as we scale and grow the business in the coming years.”

ABOUT AYUDA MEDIA SYSTEMS

Ayuda is a digital out-of-home ad tech company. The Ayuda Platform is a supply-side platform (SSP) that is used by media sellers worldwide to manage day-to-day operations. The Ayuda Platform includes iOS apps for proposal generation, CRM, inventory and contract management, invoicing, leasing, financial reporting and BI dashboards. The Ayuda Platform also includes a full programmatic stack, enabling media vendors to setup private marketplaces & exchanges, a self-service buying app for media buyers, and an ad server that can work with first party data to serve ads and target demographics in real-time. Ayuda is a proud member of the iAB, DPAA, OAAA and FEPE. For more information about Ayuda, visit www.ayudasystems.com.

ABOUT STRÖER

Ströer Media SE is a large provider of out-of-home and online advertising, and offers its advertising customers individualized and fully integrated premium communications solutions. In the field of digital media, Ströer is setting new standards for innovation and quality in Europe and is thus opening up new and innovative opportunities for targeted customer contact for its advertisers. The Ströer Group commercializes more than 290,000 out-of-home advertising faces and several thousand websites. With consolidated revenue of EUR 721m for the full year 2014, Ströer Media SE is one of largest providers of out-of-home media in Europe in terms of revenue. The Ströer Group has approximately 2,400 employees at over 70 locations. For more information on the Company, please visit www.stroeer.com

Daniel Fleischer
Vice President of Business Development
Ayuda Media Systems
+1 (514) 845-0824

Ayuda Develops and Publishes the Outfront app

Company publishes custom iOS app for one of the largest OOH media companies in the Americas

By Daniel Fleischer, San Diego, CA

May 9, 2015

Ayuda Media Systems (“Ayuda”), an out-of-home (OOH) ad tech company announced today at the 2015 OAAA\TAB National Convention that it has developed and published a new app to the Apple Store called the Outfront app. The app was developed for Outfront Media, one of the largest OOH media companies in the Americas, and is available today on the Apple AppStore for iPhone and iPad devices. “We worked closely with Outfront to develop this app” commented Andreas Soupliotis, CEO of Ayuda. “We wanted to develop a magical and beautiful experience that made it joyful and easy to browse all of Outfront’s robust media assets from a mobile device.”

The app will be a valuable tool for both the local market and national buyers, as the mobile nature and vast catalog of information will enable easy access to the scope of information necessary to facilitate OOH programs. The app is a mix of location mapping, transit routes, and a product sheet. Items can be saved to iBooks, sent via email, or an RFP can be submitted to Outfront via a familiar shopping cart experience. Soupliotis further commented on Ayuda’s development of the app: “The Outfront app builds upon the foundations of Ayuda’s ‘Zest’ product, which is part of the Ayuda Platform. Zest is a white-labelable product and framework that allows us to quickly build a custom iOS app for clients. Using Zest as a starting point allowed us to fast-track the development of the app, and focus on developing custom features with a custom user experience for Outfront.”

Jodi Senese, Chief Marketing Officer of Outfront Media commented: “The Outfront app enables a wide array of prospects to have easier access to the information they need to make the planning and buying process simpler. We have a very client-centric approach, and these kinds of tools help especially with technology-savvy advertisers.” Ayuda has been a long-time partner to OUTFRONT media, and has been providing services and products to the company since 2007.

ABOUT OUTFRONT MEDIA INC.

OUTFRONT Media (NYSE: OUT), formerly CBS Outdoor, is one of the largest out-of-home media companies in the Americas and has a major presence in top markets throughout the United States, Canada, Mexico and South America. With billboard and transit properties, a prime asset focus, and a growing network of digital displays, OUTFRONT Media gives advertisers both breadth and depth of audience across key geographies, as well as engaging ways to connect with increasingly mobile consumers.

ABOUT AYUDA

Ayuda is a DOOH ad tech company. The Ayuda Platform is a supply-side platform (SSP) that is used by media sellers worldwide to manage day-to-day operations. Aside from the usual CMS + player functionality, the Ayuda Platform includes iOS apps for proposal generation, CRM, inventory and contract management, invoicing, leasing, financial reporting and BI dashboards. The Ayuda Platform also includes a DOOH ad server that can work with first party data to serve ads dynamically to digital screens. Ayuda is a proud member of the iAB. For more information about Ayuda, visit www.ayudasystems.com.

Daniel Fleischer
Vice President of Business Development
Ayuda Media Systems
+1 (514) 845-0824

Dynamic Outdoor partners with Ayuda Media Systems to Manage All Digital Billboards across Canada

By Daniel Fleischer, Montreal, QC

Apr 17, 2015

Dynamic Outdoor, a leading provider of large format digital billboards in Canada, has officially announced its strategic and long-term partnership with Ayuda Media Systems. Dynamic’s digital billboards are strategically positioned throughout Canada’s three largest markets: Toronto, Montreal and Vancouver. The Ayuda Platform software will handle all sales, operations, and ad serving capabilities.

According to Brandon Newman, President of Dynamic Outdoor, “we have committed ourselves to being the leader in digital billboards in Canada, and Ayuda was a key element in reaching that achievement. Thanks to Ayuda, we will be introducing opportunities to markets that will challenge the conventional methods of message delivery in the digital out of home sector.” As Canada’s only national supplier focused solely on Outdoor Digital products, Dynamic will be implementing Ayuda’s entire platform, enabling unprecedented flexibility and dynamic delivery of client campaigns across Dynamic Outdoor’s national network.

Daniel Fleischer, Ayuda’s Vice President of Global Business Development commented, “Ayuda is excited about what Dynamic Outdoor is already bringing to the Canadian digital OOH landscape, not to mention what’s on the horizon. Dynamic has already lit up several dozen large format digital bulletins in Canada’s major markets, and Ayuda is very proud to be providing a robust end-to-end solution consisting of mobile sales tools, inventory management, digital scheduling and players, ad serving, and back office finance tools. What is really exciting is that Dynamic shares our vision of delivering modern, data driven, real-time audience based messaging to deliver the right ad to the right audience, at the right time. Definitely keep watching this space.” “The software solution provided by Ayuda gives Dynamic the necessary technology infrastructure to deliver campaigns in ways never before sold and executed,” according to Newman.

ABOUT DYNAMIC OUTDOOR

Dynamic Outdoor is a leading supplier of large format digital billboards. Dynamic is a member of COMB and maintains a national network in Canada’s largest markets. Launched in 2014, Dynamic prides itself by being the only pure play digital out of home company in Canada with a national footprint. This concentration provides for strategic focus on innovation and new technologies with the sole purpose of executing more efficient and effective campaigns. Dynamic has offices in Toronto and Montreal and is represented by Western Media Group in Vancouver.

ABOUT AYUDA

Ayuda is a DOOH ad tech company. The Ayuda Platform is a supply-side platform (SSP) that is used by media sellers worldwide to manage day-to-day operations. Aside from the usual CMS + player functionality, the Ayuda Platform includes iOS apps for proposal generation, CRM, inventory and contract management, invoicing, leasing, financial reporting and BI dashboards. The Ayuda Platform also includes a DOOH ad server that can work with first party data to serve ads dynamically to digital screens. Ayuda is a proud member of the iAB. For more information about Ayuda, visit www.ayudasystems.com.

Daniel Fleischer
Vice President of Business Development
Ayuda Media Systems
+1 (514) 845-0824

Legends Entertainment District Chooses Ayuda Media Systems platform to run all OOH operations

Ayuda Platform now powers all digital signage and advertising operations for highest footfall traffic in Phoenix

By Daniel Fleischer, Phoenix, AZ

Apr 8, 2015

Legends Entertainment District, the downtown home of MLB’s Chase Field (Arizona Diamondbacks) , and NBA, WNBA and AFL’s US Airways Center (Phoenix Suns, Phoenix Mercury and Arizona Rattlers), has chosen Ayuda Media Systems’ platform to run all OOH advertising operations and digital signage. Legends operates its own self contained advertising network in one of the most heavily trafficked areas in all of Phoenix, delivering the highest number of combined ad impressions compared to any other venue in the sixth largest city in the USA. It operates several large format spectacular digital billboards in addition to more than 40 static spectacular signs, providing a custom marketing playground and high impact experience for premium brands. Ayuda is now powering all live digital signage operations and playback, contract management and sales tools, delivering a fully-integrated end-to-end experience for Legends to efficiently manage its business growth.

According to Travis Pensky, Business Operations Manager at Legends Entertainment District, “Looking at other software and understanding where our business needs were, Ayuda made the most sense. It allowed us flexibility and customization that was critical to our unique operations and business needs. At the end of the day, Ayuda’s user interface and integration across sales and inventory management completely sealed the deal for us.” When asked about their experience working with Ayuda, Pensky replied: “Ayuda has been spectacular with their customer support. Their entire client service team has been incredibly resourceful throughout the go-live process, and have been extremely responsive to our needs. Not only was the transition done with care and top notch dedication from Ayuda, we loved the improvements from our old software – such as no delays on digital synchronization, seamless transitions, and a much more effortless campaign management approach.”

Daniel Fleischer, Ayuda’s Vice President of Business Development, comments that “Ayuda is proud to be fully powering one of the most prestigious and highly coveted advertising locations in North America’s fastest growing city. Ayuda was uniquely positioned to address several of Legends’ business requirements from a single platform. Ayuda is the only software solution that is capable of managing digital signage, sales, traditional signage operations, contract & inventory management, as well as finance on a single fully integrated software experience. We are providing business efficiencies that will help Legends grow their business, unencumbered by multiple software systems that don’t talk to each other. We are very proud to add Legends’ Entertainment District to the list of high profile locations across the country that are powered by Ayuda’s fully integrated and ultra-reliable Splash™ Digital Signage CMS and player. We look forward to helping Legends grow their business as a key technology partner.”

ABOUT AYUDA MEDIA SYSTEMS

Ayuda is a DOOH ad tech company. The Ayuda Platform is a supply-side platform (SSP) that is used by media sellers worldwide to manage day-to-day operations. Aside from the usual CMS + player functionality, the Ayuda Platform includes iOS apps for proposal generation, CRM, inventory and contract management, invoicing, leasing, financial reporting and BI dashboards. Originally founded in 2003 by a Silicon Valley class R&D team with the objective of building the world’s most complete and best OOH management system, Ayuda’s products have today invoiced over two billion dollars in OOH billing and provide media management functions for more than 1.2 Million advertising faces globally. The Ayuda Platform includes a DOOH ad server that works with multiple ad exchanges enabling programmatic buying scenarios. For more information about Ayuda, visit www.ayudasystems.com

ABOUT LEGENDS ENTERTAINMENT DISTRICT

The Legends Entertainment District is a unique and first of its kind partnership between four professional sports teams, the Arizona Diamondbacks, Phoenix Suns, Phoenix Mercury and Arizona Rattlers. Legends is designed to encompass landmark downtown facilities such as the US Airways Center, Chase Field, CityScape, the Luhrs Tower, Collier Center and the Phoenix Convention Center. Its goal is to create a truly unique marketing playground where the creative sky has no limit to building bold new eye-catching and memorable experiences. In the heart of the sixth largest city in the United States, experiential outdoor marketing is thriving in downtown Phoenix. The Legends Entertainment District plays host to a wide variety of sports, concerts and events located in the center of the business community.

Daniel Fleischer
Vice President of Business Development
Ayuda Media Systems
+1 (514) 845-0824

EYE Corp Media expands usage of the Ayuda software platform to run all Media Operations

Largest mall media operator in America migrates to full Ayuda software stack to manage static media in addition to digital

By Daniel Fleischer, New York, New York

Apr 2, 2015

Ayuda Media Systems, a leading ad tech company for out-of-home advertising, announced today that EYE Corp Media has successfully migrated all media (both static and digital) to the Ayuda Platform. EYE Corp Media, the Out-of-Home media company that reaches consumers where they shop, dine, commute and play, is also the largest mall media operator in the United States, reaching more than 76 million unique consumers with heavy presence in the top DMAs through digital and backlit media in many iconic shopping malls.

EYE rolled out Splash as a digital CMS and player back in June 2014. Today, the company has completed its migration to the entire Ayuda Platform to manage static inventory as well – including contracts, proposals, and work orders. “Providing more value than digital signage to EYE has always been our agenda from day one” commented Daniel Fleischer, Ayuda’s Vice President of Global Business Development.

“This has been a natural progression to our full product stack. EYE first signed onto Ayuda’s digital signage application, and then organically expanded onto the rest of our ERP platform, which is much, much larger than the signage piece alone. While we do CMS and playback very well, it only represents 5% of our product stack. I’m delighted that EYE has agreed to be on our full platform”.

“The most important take-away from this exclusive alliance is that EYE continues to build on our suite of products and services, optimizing our process and efficiencies for agencies and direct clients.” said Jeff Gunderman, President of EYE Corp Media. “The Ayuda platform provides us with smooth, accurate and responsive operations, thereby enhancing our already top-notch customer service. Having all inventory and operations managed on a single, cutting-edge platform means we can quickly deploy new, innovative client offerings like EYE Post and seamlessly incorporate our newest OOH platforms, EYE Commute and EYE Play, into our EYE Shop and EYE Amplify portfolios. Plus, we can look forward to Ayuda innovations like private programmatic marketplace and more. With Ayuda, we deliver top-notch technology and service to our clients.”

Janene Niblock, EYE’s Director of Business Systems, elaborates, “Working with Ayuda has helped transform how we operate our day-to-day business. After experiencing great success migrating our entire digital network to their platform, I recognized efficiencies we would acquire by moving other components of our product inventory, like backlit displays and mobile, to Ayuda. Our goal was to seamlessly manage all our Sales Support, Traffic, Service Delivery, Invoicing and Reporting on their platform. This initiative is inherently challenging, with many moving parts. Ayuda’s support team worked with us every step of the way to ensure successful user-adoption. They partnered with our in-house experts to bring everyone on my team along the journey. The most satisfying moment for me was when my team expressed how much faster, efficient and more user-friendly the Ayuda platform was. I couldn’t ask for anything more!” “EYE’s decision to bring all digital and traditional media operations under one platform bears noteworthy significance to our OOH community,” said Daniel Fleischer. “Ayuda is the only platform in existence that provides both the newest technological offerings and enables the OOH media owner to manage every aspect of their business from a single platform, including robust digital playback. EYE’s experience is a testimony to the business benefits of a unified workflow.”

ABOUT AYUDA MEDIA SYSTEMS

Ayuda is a DOOH ad tech company. The Ayuda Platform is a supply-side platform (SSP) that is used by media sellers worldwide to manage day-to-day operations. Aside from the usual CMS + player functionality, the Ayuda Platform includes iOS apps for proposal generation, CRM, inventory and contract management, invoicing, leasing, financial reporting and BI dashboards. Originally founded in 2003 by a Silicon Valley class R&D team with the objective of building the world’s most complete and best OOH management system, Ayuda’s products have today invoiced over two billion dollars in OOH billing and provide media management functions for more than 1.2 Million advertising faces globally. The Ayuda Platform includes a DOOH ad server that works with multiple ad exchanges enabling programmatic buying scenarios. For more information about Ayuda, visit www.ayudasystems.com

ABOUT EYE CORP MEDIA

EYE Corp Media is the out-of-home media company that reaches consumers nationwide in local communities where they shop, dine, commute and play. EYE uses multiple media platforms, from backlit posters and high-definition digital screens to mobile and experiential marketing, to deliver advertising to consumers in malls, commuter stations and bars. With a focus in the top 20 DMAs, EYE helps advertisers target key markets on a national, regional or hyper-local scale and activate consumers where and when they are most receptive to branding and sales messages. Visit us at www.eyecorpmedia.com

 

Daniel Fleischer
Vice President of Business Development
Ayuda Media Systems
+1 (514) 845-0824

Ayuda Launches Private Marketplaces and Private Exchanges for DOOH Media Sellers

Company introduces a family of new products to its signature platform with private marketplaces and private exchanges operated and controlled by media sellers

By Daniel Fleischer, Las Vegas, Nevada.

Mar 10, 2015

Ayuda Media Systems, an ad tech company specializing in software for digital and static out-of-home media owners, announced today at the Digital Signage Expo 2015 that it is introducing multiple new product additions to its extensive platform that will help DOOH media owners embrace new programmatic revenue streams while exerting total control on the sell side.

“Ayuda is transforming. We are evolving from an OOH ERP platform to a supply-side-platform (SSP). This change touches all of our products – from proposal generation, to CMS and digital playback, right up to invoicing” commented Andreas Soupliotis, Founder and CEO of Ayuda. “This transformation manifests today with the introduction of several new products that programmatically enable the Ayuda Platform. The first, is an SSP that allows our clients (the sellers) to create packages of targeted impression inventory that can be published to one of four, distinct private marketplaces: a premium guaranteed marketplace, a deals marketplace, a performance-based marketplace, and an auction marketplace, all of which are controlled and operated by the seller.” Soupliotis continued by explaining each of the private marketplaces: “The premium guaranteed marketplace streamlines and automates the current direct sales process by pricing guaranteed inventory impressions with a fixed price, while the deals marketplace allows the seller to create deals, such as ‘pay a discounted CPM for three times as many impressions’.

The performance-based marketplace is based on Ayuda’s patented Pay Per Look algorithms, where an indoor media seller can set up a rate card based on how long people look at the ad. The last marketplace, the auctions marketplace, allows the seller to set up a real-time bidding (RTB) marketplace that uses a seller-operated private ad exchange with soft and hard auction floor pricing control.”

Joe Cotugno, Partner and Senior Vice-President of Global Client Services at Ayuda, commented “For the past 11 years, Ayuda has focused on streamlining and automating processes for DOOH media owners. The juxtaposition DOOH media owners face today is they’d like to be part of programmatic buys in pursuit of incremental revenue, but are nervous about losing control of their inventory and driving down CPMs. With the Ayuda Platform, the seller has total control over the entire process.” When asked about the engineering investment on programmatically enabling the Ayuda Platform, Pierre-Yves Troel, Partner and Chief Software Architect at Ayuda, commented “We’ve had a dedicated team of developers and data scientists working on this for over a year. In particular, we’ve spent a lot of energy developing algorithms and pricing models from second-price auction theory to power the private RTB marketplace and private exchange. In addition, since ad serving is a core component of the programmatic model, significant development effort has been expended on enhancing our Nirvana ad server originally launched last year.” In addition to offering private marketplaces and a private exchanges for media sellers, the Ayuda Platform will also offer a seller-branded iPhone and iPad app that media buyers can use to buy programmatically, directly from the media sellers’ private marketplaces.

Daniel Fleischer, Vice-President of Global Business Development at Ayuda, commented: “This is a natural and organic transformation of an ERP product we have spent 11 years building. We are evolving from an ERP + CMS + player platform to an ad tech platform in anticipation of a new programmatic world where automation is king.”

ABOUT AYUDA

Ayuda is a DOOH ad tech company. The Ayuda Platform is a supply-side platform (SSP) that is used by media sellers worldwide to manage day-to-day operations. Aside from the usual CMS + player functionality, the Ayuda Platform includes iOS apps for proposal generation, CRM, inventory and contract management, invoicing, leasing, financial reporting and BI dashboards. The Ayuda Platform also includes a DOOH ad server that can work with first party data to serve ads dynamically to digital screens. Ayuda is a proud member of the iAB. For more information about Ayuda, visit www.ayudasystems.com

 

Daniel Fleischer
Vice President of Business Development
Ayuda Media Systems
+1 (514) 845-0824

Ayuda Continues Rapid International Expansion

Company hires Brazilian digital signage industry expert Luciano Ramo as Director of Business Development for Brazil

By Daniel Fleischer, Sao Paulo, Brazil

Dec 1, 2014

Ayuda Media Systems, makers of the world’s most sophisticated software platform for DOOH networks, today announced that it has hired industry expert Luciano Ramo in Sao Paulo, Brazil, to oversee and spearhead further South American growth for the company. Ramo, a longtime industry veteran, will leverage his extensive knowledge of the Brazilian DOOH market to support the growth that Ayuda has been experiencing in South America primarily from Brazil, the region’s fastest growing DOOH market.

Luciano’s life has been dedicated to mastering and driving innovation and growth within Brazilian’s DOOH industry. Most recently as Executive Director of Business Development at Nemooh Midia, Luciano grew the company from concept to one of the fastest growing networks of digital advertising screens on buses. During just 3 years at JCHEBLY, Brazil’s largest digital signage solutions integrator, Luciano grew the company’s digital screen footprint by over 2000%, as well as personally spearheaded the creation and implementation of some of Brazil’s most prominent video walls. Luciano leverages his deep understanding of the systems that power the DOOH industry, as well as his extensive history managing Sales and IT teams, to build successful enterprises that contribute to Brazil’s pole position in DOOH sector growth in South America and the world.

Daniel Fleischer, Ayuda’s Vice President of Global Business Development, stated “Brazil’s DOOH industry keeps growing year-over-year and we can no longer keep up, without Luciano’s expert help, with all the demand we have been seeing for Ayuda’s software – which is the only one capable of managing a DOOH network’s entire workflow on a single platform. Moreover, Ayuda’s SplashCMS & player are being recognized in their own right as being just as capable as the industry’s usual suspects in the region and internationally, as demonstrated by our ongoing string of milestone wins. Add to this the fact that Ayuda can offer networks a single platform to economically manage their entire company’s operations, and there exists no reason why Ayuda cannot significantly contribute to Brazil’s DOOH success. Luciano shares our vision, and I am humbled by his decision to join in our efforts to provide Brazil and South America with the best OOH management and digital signage software in the world.”

Luciano added enthusiastically, “Brazil needs Ayuda, and I am ecstatic about being the one chosen to help bring Ayuda’s world-class software to the D/OOH markets. Currently 24% of the Brazilian OOH market is Digital, and growing rapidly. While a few local and international digital CMS solutions already exist here, nothing comes close to the caliber and completeness of the Ayuda offering. Having personally implemented several digital signage solutions and projects throughout my career, I can attest to Ayuda having the only single platform in the world that can truly deliver what Brazil operators badly require: Inventory & Contract management, integrated Digital Signage CMS, POP, Invoicing, Leasing, Business Reporting, interactive client portals, and everything else that Ayuda offers to help consolidate an operator’s business from multiple systems that don’t speak to each other, onto a single platform. Ayuda will make network owners’ lives so much easier. I am overjoyed to be a catalyst for Ayuda’s success in Brazil.”

ABOUT AYUDA

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com

 

Daniel Fleischer
Vice President of Business Development
Ayuda Media Systems
+1 (514) 845-0824

Astral Out-of-Home Chooses Ayuda Media Systems’ Splash™ Digital Signage Software

Astral OOH, one of Canada’s leading out-of-home advertising operators, partners with Ayuda to power current and future digital growth

By Daniel Fleischer, Montreal, Quebec

Oct 21, 2014

Ayuda Media Systems, makers of the world’s most sophisticated software platform for DOOH networks, announced today that Astral Out-of-Home has chosen Ayuda Media Systems’ Splash™ digital signage software CMS and player to manage the content, playback, and reporting of all its digital assets in Canada. Astral-Out-of-Home, a division of Bell Media, is one of Canada’s largest and most recognized OOH operators whose traditional and digital media assets reach millions of Canadians in several major Canadian cities.

Demonstrating how smooth and effortless the transition has been, in just one month Astral Out-of-Home has already implemented Ayuda’s Splash player on many of its high profile digital billboards in most major Canadian DMAs including Montreal, Vancouver, Calgary, and Edmonton. The rollout will continue quickly to all of Astral Out-of-Home’s digital assets in additional prime locations within Toronto, Montreal, and Quebec City on digital billboards, airports, and downtown street furniture and digital columns.

“At Astral Out-of-Home, we take pride in being Canada’s innovation leaders in digital out-of-home advertising. Our partnership with Ayuda Media Systems solidifies that position,” said Benjamin Mathieu, Director, Business Development, Transport, and Technologies, Astral Out-of-Home. “Ayuda Media Systems’ Splash™ digital signage software was chosen because it’s perfectly suited to our operational needs and is tailored to support the growth of our multiple Digital networks as well as continuing to meet and exceed our clients’ high standards.”

“This is a signature win for Ayuda” states Daniel Fleischer, Ayuda’s Vice-President of Global Business Development. “Astral Out-of-Home’s RFP process for this project was one of the most rigorous we’ve ever seen, and it’s an honor to have won it. This home-turf win is especially meaningful given the plethora of digital signage vendors right here in Montreal.” Fleischer continues: “A premiere company like Astral Out-of-Home commands excellence from all their partners, and choosing Ayuda is an honor that could only be bestowed upon a best-in-class digital signage software vendor.” Andreas Soupliotis, Ayuda’s CEO, also enthusiastically commented: “Ayuda is delighted to be powering some of the most prestigious, high-traffic, digital locations across Canada. The deployment continues to proceed smoothly, and everything about the project just works. We’re looking forward to assisting Astral Out-of-Home as they continue to rapidly enlarge their digital footprint to major Canadian markets.”

ABOUT AYUDA

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com

ABOUT ASTRAL OUT-OF-HOME

Astral Out-of-Home, a division of Bell Media, is one of Canada’s leading out-of-home advertising companies with more than 9,500 strategically-placed advertising faces in key markets in Québec, Ontario, Alberta, and British Columbia. Driving innovation in one of the most dynamic media in the country, Astral Out-of-Home is committed to remaining at the forefront of the latest technology trends, offering advertisers the opportunity to deliver powerful messages that engage and connect with consumers. For more information, visit astraloutofhome.com.

 

Daniel Fleischer
Vice President of Business Development
Ayuda Media Systems
+1 (514) 845-0824

EYE Corp Media chooses Ayuda Media Systems’ Splash™ Digital Signage Software

Flexible, robust platform will help optimize advertisers’ scheduling flexibility and media spend

By Daniel Fleischer, New York, NY

Jul 28, 2014

Ayuda Media Systems, makers of the world’s most sophisticated software platform for DOOH networks, is very proud to that announce EYE Corp Media has successfully transitioned their entire digital mall network to Ayuda’s Splash™ digital signage module of the Ayuda Platform. EYE Corp Media is the largest mall media operator in the United States, reaching over 76 million unique consumers across the country with heavy presence in the top DMAs through both digital and backlit media in many of the country’s most iconic shopping malls. The conversion to Splash™, completed in June, enhances EYE’s digital network for the growing demand of day-parting and day-of-week scheduling, sponsorship opportunities for time and weather as well as mobile and social media connectivity.

To support evolving industry standards, EYE’s digital network ads are now 8-seconds in length, and accept full motion and flash animation as well as static ads. Additionally, as advertisers create more customized content for digital place-based screens, the platform will enable use of more dynamic video content.

“We are delighted to have already converted all of EYE’s digital network to be powered by our Splash™ digital signage software” commented Daniel Fleischer, Vice-President of Business Development at Ayuda. “EYE went through a detailed and thorough vendor analysis, and they chose Splash™ based on the product’s deep digital feature set, as well as its robustness.” Fleischer is referring to the massively scalable cloud that Splash™ uses that is based on the Microsoft Azure backbone. He continued: “We were up against the usual suspects of software vendors in digital signage, and Splash™ won. We expect more of these digital wins in the future as we continue to enhance our digital offering.”

“The transition to Ayuda was seamless,” mentions Janene Niblock, Eye’s Director of Business Systems. In less than a month, we were able to convert our entire digital inventory to Ayuda’s Splash™ players and CMS. The Ayuda team have been enthusiastically supporting our conversion in a thoroughly hands-on manner, and the process couldn’t have been easier. I have no doubt that the partnership we enjoy with Ayuda will continue to play a key role in supporting the technology initiatives which maintain Eye’s leadership position in mall media.”

About Ayuda

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com

About EYE Corp Media

EYE Corp Media is the out-of-home media company that reaches consumers nationwide in local communities where they shop, dine, commute and play. EYE uses multiple media platforms, from backlit posters and high-definition digital screens to mobile and experiential marketing, to deliver advertising to consumers in malls, commuter stations and bars. With a focus in the top 20 DMAs, EYE helps advertisers target key markets on a national, regional or hyper-local scale and activate consumers where and when they are most receptive to branding and sales messages. Visit us at www.eyecorpmedia.com

 

 

Daniel Fleischer
Vice President of Business Development
Ayuda Media Systems
+1 (514) 845-0824

Ayuda Seeds new iPhone App to Apple App Store

Ayuda Media Systems releases new iOS App called the “Ayuda App” for OOH operators that includes location browsing of inventory on maps, photo sheets, proposal generation with TAB OOH Ratings, and a social-like news feed for what’s trending.

By Daniel Fleischer, Orlando, Florida

Apr 7, 2014

Ayuda Media Systems, developers of the Ayuda Platform for OOH operators today released at the TAB/OAAA OOH Media Conference and Marketing Expo in Orlando Florida a new piece of software to their Ayuda Platform: the Ayuda App for iPhone. “Mobile first, cloud first.” commented Andreas Soupliotis, CEO of Ayuda about the company’s new strategy.

“Most of us use our phone and tablets more than our notebooks today. We’re thus living in a world where offering a great experience on an iPhone or iPad is more important than having a great desktop experience. We already have products like Juice and Splash that scale to devices because they use HTML5 adaptive layouts, but to really get it right, you’ve got to offer a native app.” The Ayuda App version 1.0 includes two main functions: inventory browsing, and a Facebook-like news feed. The inventory browser includes features such as browsing locations on a map or in list view with filters for media type and sales markets, photo sheets, list rate cards, TAB OOH Ratings, and the ability to create a proposal and email it to clients. The news feed includes a Facebook-like wall that posts, in real time, relevant information on campaigns the user is tracking. The user can “follow” and “like” any piece of information they want such as: advertiser, a campaign, a location, a hold, or copy arrival. Any information on what they are following ends up on their news feed, with hashtagging support.

Initially developed for iPhone, Ayuda has plans of soon releasing an iPad version with an experience that takes full advantage of retina display.

“Location-centric OOH operators will love being able to browse their own inventory on a map so easily from their phones. Consumers have great apps on their phones like Trulia for renting real estate, and we’re trying to provide that same level of fun to OOH locations. Some digital OOH locations in New York cost $150,000 a month for an eight second spot, and sometimes the account executive takes the buyer to see the location before buying it. With the Ayuda App, the account executive can pull out their phone and show the buyer photos of past campaigns, maps, rates, TAB OOH ratings and email the client a location list or proposal right there on the spot, thus leaving a useful trail of the conversation.”

Initially targeted to be used by account executives working for OOH companies that are running the Ayuda Platform, the app acts as a placeholder for more to come.

Soupliotis stated “This is just the beginning. In the coming 12 months, we’ll continually add more functionality to this app. What we would like is to one day arrive at a point where the functionality on the app has feature parity with the functionality in Juice and Splash, our core products for OOH sales, inventory and scheduling. In order to survive in a world where devices rule our lives, you need both an HTML5 Web application for notebooks and a native app for tablets and phones, and our game plan is to make both platforms equally rich in functionality as each other.”

Soupliotis also compared this move to Microsoft’s decision to release Microsoft Office on the iPad: “Satya Nadella gets it – he released Office for the iPad as a companion app to Office on the desktop. We’re following a similar strategy with the Ayuda Platform by releasing this companion app.” Soupliotis’ commented: “Mobile devices are now the primary means by which users are accessing Web sites, and the number of people using sites on mobile devices is projected to triple within the next year. Software vendors in our space have to start offering native apps on devices, or they may be faced a total re-write of their products down the road.”

The Ayuda App is being offered at no charge to existing clients, and is available for iPhone today in the Apple Appstore.

ABOUT AYUDA

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com

Daniel Fleischer
Vice President of Business Development
Ayuda Media Systems
+1 (514) 845-0824

Ayuda Unveils Nirvana Ad Server for Digital Billboard Companies

Ayuda Media Systems demonstrates the elimination of the conventional playlist in favor of online ad serving model for DOOH networks, at Digital Signage Expo 2014

By Daniel Fleischer, Las Vegas, NV

Feb 12, 2014

Ayuda Media Systems, makers of the world’s most sophisticated software platform for DOOH networks, is unveiling a concept demonstration of Nirvana, which explores the possibility of transforming a conventional digital signage software player into an ad server that mimics the behavior of online internet ad servers. Using Big Data sources, Nirvana continuously re-targets desired demographics during the campaign and shifts the creative accordingly, effectively delivering an automated way for Digital Billboard operators to sell audience and budget as opposed to locations.

Nirvana uses Ayuda’s Cerebro out-of-home media plan optimization engine that automatically chooses optimal locations for campaigns based on the desired campaign objectives. Cerebro already uses audience data such as TAB OOH ratings as campaign goals, but can also use an infinite number of additional parameters and input sources to create the best plan. Nirvana essentially continuously re-runs Cerebro during campaign execution using Big Data sources such as FourSquare check-in APIs, cellular carrier data insights and others, while keeping an eye on what’s trending in social networks. Nirvana rotates the campaign creative to maximize demographic fulfillment.

“Programmatic buying is all the rage today”, says Andreas Soupliotis, Ayuda’s founder and CEO. “While a lot of interesting work is being done for digital place-based advertising, no platform has yet addressed the unique aspects of digital billboard companies, where loops, spots, and playlists are beginning to show their age. Therefore, the initial focus of Nirvana is on these outdoor digital companies, who are already using the Ayuda Platform to manage their digital signage. Nirvana brings the online ad server method of ad targeting and distribution to the digital billboard operator, eliminating the need for the conventional playlist.”

Pierre Yves Troël, Ayuda’s Chief Software Architect and head of the Ayuda Labs group of technophile developers, further explains: “We are exploring algorithms that cross-reference the Big Data sources and what’s trending demographically to gather anonymous “outdoor cookies” on vehicular and pedestrian observers passing by digital billboards to enable behavioral and contextual targeting. “This is how banner advertising on Web sites work – your Internet browser gathers cookies about sites you’ve visited, and then Web sites tap into those cookies to serve you targeted ads. With Nirvana, we’re trying to make digital billboards work that way.”

Soupliotis further elaborates on why Nirvana is particularly interesting to the outdoor digital billboard operator: “Multiple ad serving platforms exist for online media, both multi-publisher (multi-website) and specialized single publisher ad servers. Nirvana is analogous to the latter, which makes sense for the very large outdoor digital operators who I do not believe will agree to be part of a cross-company ad serving platform for some time. This is one of the reasons why today’s DOOH cross-company ad serving platforms focus on the digital placed-based space. For the moment, a single-company ad server like Nirvana affords the large outdoor digital operator the control they want. The Nirvana ad server currently works with Ayuda’s own Splash™ players, although Ayuda is exploring how some of these extensions can be offered to the public open source community. Says Soupliotis: “If we one day extend Nirvana to the OpenSplash community, what we’ll see is essentially a free, open source digital signage player that has ad serving capabilities. This would finally liberate digital signage operators from selling spots in loops and day parts, enabling them instead to sell an audience that can be continually re-targeted throughout the campaign, just like in online media. Do I think that large digital billboard companies will start trading in playlist-based players for ad serving players tomorrow? No. And I don’t think it will happen next year either. But in three to five years? Maybe. When that happens, Ayuda will be there.”

ABOUT AYUDA

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com

 

Daniel Fleischer
Vice President of Business Development
Ayuda Media Systems
+1 (514) 845-0824

Canada Getting Juiced with Cerebro™ from Ayuda

Ayuda Media Systems to bring Cerebro™ Out-Of-Home Media Plan Optimization Engine to Canadian Operators, along with Juice™ OOH audience-based media sales app

By Daniel Fleischer, Toronto, ON – Canada

Nov 14, 2013

Ayuda Media Systems, makers of the world’s most sophisticated software platform for digital and traditional OOH networks, is introducing its Cerebro™ OOH media plan optimization engine to Canadian Operators, on demonstration today at OMAC’s IGNITE event in Toronto.

At the same time, Ayuda’s Juice™ app which delivers the industry’s only unified tool for checking avails, generating audience based proposals, and CRM, will take full advantage of Cerebro™’s optimized audience planning engine. This means that Canadian Operators who use Juice™ will be able to create GRP based proposals and plans, optimized according to any set of geographic and demographic constraints, directly from within the avails engine and proposal generator. Cerebro™ and Juice snap onto Operators’ existing inventory and scheduling tools, making it easy for the Operator to enhance sales capabilities without having to replace any of their existing operational software.

Ayuda launched Cerebro™ earlier this year and has been introducing it to markets where OOH is sold using audited audience data. Until now, Cerebro™ has been available to the US market using TAB OOH Ratings data, and in the UK using Route data. Recently, Ayuda enhanced Cerebro™ with the ability to ingest any source of audience data, which has paved the way for its introduction into Canada. Cerebro™ is a mathematical optimization engine that takes prioritized goal inputs such as reach & frequency, panel quantity, geographical dispersion, as well as any manner of audience data, and delivers a plan that optimizes over each of those targets. Cerebro™ inputs an unlimited number of parameters and objectives, as well as the media Operator’s own business rules, and consequently uses various mathematical optimization and meta-heuristic techniques to combine these disparate goals and output a set of candidate media plans that match the campaign objectives.

By crunching all these objectives against the Operator’s own available inventory while using their business rules as guidance, Cerebro™ assists the Operator’s sales executives and schedulers to propose and pick inventory that precisely meets campaign objectives, and ultimately assists in maximizing occupancy.

Daniel Fleischer, Ayuda’s Vice President of Business Development, elaborates: “Ayuda is excited to be introducing Juice™ and Cerebro™ into the Canadian OOH landscape, filling what I believe to be a void in the marketplace from a software perspective. Today in Canada we sell on GRPs, but the systems that media salespeople use don’t automatically ingest that data for direct usage within their proposal and planning software. Ayuda flexibly solves this problem. In its simplest version, Cerebro™ can deliver audience data as web services directly into the software that the Operators are already using. Or, the Operator can have Cerebro™ do the number crunching for you, and deliver an optimized plan directly to the proposal or charting systems that are already in place. Similarly, Cerebro™ can deliver the audience data or optimized plans directly into our own Juice™ application, enabling the media account executive to propose plans based on audience instead of locations, based on the Operator’s real-time avails, recorded within the CRM automatically. Whether via integration or as an add-on, Cerebro™ and Juice™ will help Canadian Operators sell smarter.”

ABOUT AYUDA

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com

 

Daniel Fleischer
Vice President of Business Development
Ayuda Media Systems
+1 (514) 845-0824

Ayuda Introduces Newest Version of Juice™ Powered by Cerebro™ and DPb impressions methodologies

Ayuda Media Systems delivers world’s first proposal generation tool that simultaneously optimizes over any custom audience data and geographical constraints, and ties into live avails

By Daniel Fleischer, New York, NY

Oct 22, 2013

Ayuda Media Systems (“Ayuda”), makers of the world’s most sophisticated software platform for digital and traditional OOH networks, has today introduced the latest update of its Juice™ product (the sales portion of the Ayuda Platform). The update now enables Juice™ to create proposals that optimize over audience data provided by any custom impressions counting and reporting methodology, while optimizing over geographic constraints and custom business rules. While Ayuda launched Cerebro™ earlier this year, until now it was only available to outdoor operators who use audited data provided by TAB in the USA, and Route in the UK. Now that Cerebro™ has been expanded with the ability to ingest any audience data calculated by any custom impressions reporting methodology, Juice™ powered by Cerebro™ is finally available to DPb networks.

Juice™ is the sales component of the Ayuda Platform that consists of a CRM, avails checker, and proposal generator. It generates proposals and plans on either a location basis, or audience goal basis. The DPb enabled version of Juice™ powered by Cerebro™ is now available to all DPb networks who may use their own audience data and calculation methodologies directly in the plan optimization engine. Daniel Fleischer, Ayuda’s VP Business Development, states: “Cerebro™ has received widespread interest and recognition by the outdoor community in the past half year since its release.

Now, we are excited to be able to offer DPb networks the ability to create plans and proposals based on their real-time avails, using whatever impressions reporting methodology is employed by the individual network. Juice™, an HTML5 browser based application, lets any DPb media account executive view avails in real-time from their mobile devices, and then create proposals on available inventory based on the audience goals required for the buy. This new version of Juice™ powered by Cerebro™ is now flexible enough to adapt to the audience measurement methodology of any Digital Place-based network, which means we can provide optimized proposals based on audience goals and real avails to absolutely any DPb network in the world.” Juice™ powered by Cerebro™ for DPb networks will be on demonstration at the DPAA Video Everywhere summit.

ABOUT AYUDA

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com

 

Daniel Fleischer
Vice President of Business Development
Ayuda Media Systems
+1 (514) 845-0824

Ayuda Names Daniel Fleischer as Vice-President of Business Development

Digital signage industry champion Daniel Fleischer promoted

By Andreas Soupliotis, Montreal, Canada

Oct 22, 2013

Ayuda Media Systems, the developer of the Ayuda Platform – an end-to-end software platform for OOH companies, announced today at the DPAA 2013 Summit that Daniel Fleischer has been named as Vice-President of Business Development. Daniel Fleischer originally joined Ayuda in 2011 as Director of Business Development.

“We believe in organically promoting within” said Andreas Soupliotis, President & CEO of Ayuda Media Systems. Soupliotis continued: “Dan joined Ayuda at a perfect time, as we were transitioning out of a pure R&D organization into a client-focused organization. He really helped build our client base over the past couple of years. His deep industry knowledge in digital signage has really helped us grow into the space as a leader. I’m delighted to share this promotion with the entire industry.”

Fleischer is known for his deep commitment to the industry and for championing an integrated approach to signage. Fleischer commented: “The reason I joined Ayuda about three years ago was that we have a completely different strategy than most of the other software vendors in the space. Ayuda is the only company that offers a comprehensive and integrated solution that marries the sales process of OOH with execution and finance – for both digital and traditional. And my favorite part of being with Ayuda is the culture – we are the only company that consistently innovates with new products and ideas. I love waking up in the morning and coming into the office because there’s so much exciting new stuff always going on.”

A big advocate in providing customer care and forging strategic partnerships, Fleischer is known for his passionate style and endless enthusiasm about the industry. He will play a key role in Ayuda as it continues to expand internationally into the Americas, Latin America and Asia Pacific regions. He is an industry veteran with a proven track record. Soupliotis stated: “I am 100% convinced that Dan is the right person for this job. He has forged a number of key relationships along with a long track record of superior performance. The manner in which he has conducted himself as a leader aligns perfectly with our culture at Ayuda”.

ABOUT AYUDA

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com

 

Andreas Soupliotis
CEO Ayuda Media Systems
+1 (514) 845-0824 ext.100

Ayuda Expands Cerebro™ to support DPb networks

Ayuda Media Systems’ Out-Of-Home Media Plan Optimization Engine now expanded to work with Digital Place-based networks’ impression methodologies

By Daniel Fleischer, New York, NY

Oct 22, 2013

Ayuda Media Systems has enhanced its Out-Of-Home media plan optimization engine, Cerebro™, by enabling it to use any set of mathematical algorithms as well as any source of data. This benefits DPb networks that today use a variety of impressions reporting methodologies depending on the delivery mechanism of the place based medium. While the DPb industry is working towards standards in how impressions are counted and reported for DPb networks, Cerebro™ can now use any standards-based or custom audience counting algorithm, creating and optimizing plans based on whatever campaign goal metrics are in use today by the respective network.

Ayuda, developers of the world’s most sophisticated media operations platform for D/OOH networks, unveiled Cerebro™ several months ago. Cerebro™ is a revolutionary media plan optimization tool specifically designed for network operators to maximize occupancy rates during the planning, proposal, and booking phases of the media sales workflow.

With this update, Cerebro™ can now be used for any D/OOH network, including DPb. Cerebro™ is a mathematical optimization engine that takes prioritized goal inputs such as reach & frequency, opportunity to see, panel quantity, geographical dispersion, as well as any manner of audience data, and delivers a plan that optimizes over each of those targets. Cerebro™ inputs an unlimited number of parameters and objectives, as well as the media operator’s own business rules, and consequently uses various mathematical optimization and meta-heuristic techniques to combine these disparate goals and output a set of candidate media plans that match the campaign objectives. By crunching all these objectives against the operator’s own available inventory while using their business rules as guidance, Cerebro™ assists the operator’s sales executives and schedulers to propose and pick inventory that precisely meets campaign objectives, and ultimately assists in maximizing occupancy.

Andreas Soupliotis, Ayuda’s President and CEO explains: “An elevator network may count an impression differently than a gas station or a fitness network. What’s needed is a malleable, adaptive impression calculation engine that is flexible enough to be retrofitted to work with every networks’ custom way of counting impressions for the purposes of selling and scheduling.” To DPb network operators, Soupliotis further states: “We can now input your math into Cerebro™, whatever algorithm and methodology you may be using. Until we all start using the same methodology, this flexibility is important. Today, most networks calculate impressions offline using spreadsheets that are manually injected into proposals. Then, the network has to manually figure out how to build the schedule to backend into the impressions that are promised. By enabling Cerebro™ to accept any custom math pluggable directly into the core plan optimization engine, tools like Ayuda’s Splash™ CMS and Juice™ proposal maker can take advantage of the network’s respective methodologies directly in the operational software. By plugging directly into Cerebro™, these tools allow DPb networks to generate plans, proposals and digital schedules based on their impressions methodologies which can be directly scheduled to the screen.”

Cerebro™ is being demonstrated today at the DPAA Video Everywhere Summit, and is available to any network as web services that plug into the operator’s existing set of inventory management tools, or as an optional add-on to Ayuda’s own platform which manages all elements of the media sales, operations, and execution workflow.

ABOUT AYUDA

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com

 

Daniel Fleischer
Vice President of Business Development
Ayuda Media Systems
+1 (514) 845-0824

Ayuda Launches Alto™ – A Web Portal for Advertisers to Manage Content Directly Onscreen

Ayuda Media Systems Introduces Alto™ today at the DPAA Video Everywhere Summit, demonstrating how advertisers can control content directly on DPb and Outdoor displays

By Daniel Fleischer, New York, NY

Oct 22, 2013

Ayuda Media Systems (“Ayuda”), developers of the world’s most sophisticated software platform for managing all aspects of digital and traditional OOH networks’ sales and operations workflow, is showcasing a standalone web-based portal designed for high-profile advertisers to control content directly on the screens they have purchased air time on. This streamlines the often cumbersome and error-prone process that is typically employed today, where image and video files are manually uploaded to FTP sites for review and scheduling by the network operator. Alto™ offers a rich, intuitive interface for content upload and scheduling to high-profile advertisers who are given the appropriate authorization.

Once their campaign has been confirmed, Alto™ provides select advertisers with four entry points that allow them to upload content to individual panels or a network of panels; to view their schedule details and schedule content to specific panels; to manage their campaigns globally and modify content across the network of panels that they have purchased; and manage basic scheduling elements such as loop saturation and dynamic content. Best of all, Alto™ works as a standalone product which can be used with any player in the field, including Ayuda’s own Splash™ Player, the open-source OpenSplash Player, or any SMIL-based or XML playlist driven player.

Andreas Soupliotis, Ayuda’ President and CEO, commented: “Many network operators are seeing an increased demand from their clients for direct access to upload and schedule their own content. Advertisers are tired of the delays caused by the extra layer required to get their content displayed, not to mention how confusing and error-prone the existing processes are. All the majors have been asking for a better way to allow their clients to upload and manage their own content and schedules. Enter Alto™, the ultimate way of empowering the advertiser. What better way to show some love to your high-profile client, than by giving them a tool that they will use every day, that makes their lives simpler, and allows them not only to get content up and running quickly, but make changes and fix any content mistakes on the fly as needed? Regardless of what hardware and software combination is used at the player/screen level, Alto™ makes life universally simpler for the advertiser, and therefore for the network operator as well.” Alto™, the latest product to be added to the Ayuda Platform, is being unveiled at the DPAA Video Everywhere Summit today in New York, and is available to any digital OOH network regardless of what existing content scheduling and player software they currently use.

ABOUT AYUDA

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com

 

Daniel Fleischer
Vice President of Business Development
Ayuda Media Systems
+1 (514) 845-0824

Ayuda Celebrates a Decade in Out-Of-Home

Ayuda celebrates its 10-year anniversay

By Joe Cotugno, Montreal, Canada

Aug 3, 2013

With another year under its belt, Ayuda celebrates a decade of Out-Of-Home experience. Over the last ten years, Ayuda has evolved into a leading vendor of enterprise management software in the Out of Home industry, supplying software and services to many of the industry’s largest operators, including CBS, Lamar, CEMUSA, EYE Corp, and Van Wagner. Back in 2003, the trio of Andreas Soupliotis (CEO & Founder), Pierre-Yves Troel (Chief Software Architect), and Joe Cotugno (Senior Vice-President, Global Client Services), launched Ayuda in a spacious Old Montreal loft with a few servers and some laptops.

With the backing of Francois de Gaspe Beaubien, Ayuda’s Executive Chairman, Ayuda has grown into a powerhouse in the Out-Of-Home industry with its flagship Ayuda Platform now consisting of multiple products spanning the entire D/OOH workflow, from sales, to operations, to accounting, and financial reporting. With four offices around the world, and more to come, Ayuda now boasts over 30 team members globally.

“I never imagined we would have offices in London, Sydney, and Madrid when it was just the three of us playing soccer in the open loft back in 2003,” recalls Troel. Despite the worldwide growth, Ayuda still operates very much like a tech start-up. Not only is the office atmosphere reminiscent of a Silicon Valley start-up – with loads of free drinks & snacks, a gaming lounge, and quarterly team-building activities – but the corporate culture is also centered on innovation, growth, and having fun.

“Having previously worked in and around some of the most innovative and trend-setting start-ups on the West Coast, we made sure to incorporate the best of our West Coast experiences into Ayuda,” explains Cotugno. “Our notoriously stringent hiring practices allow us to hire only the best engineers. Our team-building activities nurture a strong sense of loyalty and dedication. And our playful spirit makes sure everyone has fun while working hard.” With a decade serving the D/OOH industry behind them, Ayuda’s prospects have nowhere to go but up. With new products on the way, and multiple major operators recently added or soon-to-be added to its list of clients, Ayuda has many reasons to celebrate. Happy Birthday, Ayuda! Here’s to the next decade!

About Ayuda

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com

 

Joe Cotugno
Partner, Senior Vice President of Global Client Services
Ayuda Media Systems
+1 (514) 845-0824 x200

CBS Outdoor International Signs onto Ayuda Platform

CBS Outdoor International Chooses the Ayuda Platform to Run International Business

By Daniel Fleischer, Berlin, Germany

Jun 20, 2013

At the 54th FEPE Congress today, Ayuda Media Systems announced that it has been actively working with CBS Outdoor International (CBSOI), one of the world’s largest and premiere outdoor media operators, for the last 9 months since signing an agreement with CBSOI to have the cloud-based Ayuda Platform manage almost all of CBSOI’s international businesses. The footprint of the international rollout will span the UK, Ireland, France, Spain, Netherlands, Italy, and eventually China. The rollout will include almost the entire spectrum of functionality from the Ayuda Platform, including inventory management, sales, transit and digital campaigns, finance and proof of performance.

Andreas Soupliotis, Chief Executive Officer of Ayuda commented: “We are incredibly excited to be chosen by CBSOI as their software provider to power every aspect of their day-to-day business. CBSOI’s strong offering in digital and transit will help shape the Ayuda Platform into the world’s incontestably best product to manage high volumes of transit and digital inventory.” Soupliotis continued: “This monumental win will fuel Ayuda’s continued growth into international markets. As a result we are growing our team significantly to support this prestigious new client.”

While working on an international scale is not new to Ayuda, being given the mandate to deploy a single system to manage all facets of CBSOI’s business spanning multiple countries, and across multiple currencies is an incredible task.

Soupliotis further commented: “This is one of the most important deals in Ayuda’s history. The significance of this agreement goes beyond the testament of our credibility on the international tier-one playing field. CBSOI’s recognized experience, history, and excellence in this industry, coupled with our close working relationship, will result in fantastic and exciting new enhancements to the Ayuda Platform. CBSOI’s extensive expertise and prominence in Transit advertising is already resulting in Ayuda developing some of the most complete, rich, and detailed functionality for selling, managing, and executing Transit media campaigns across large scale fleets and stations, along with digital support. While the Ayuda Platform can already be considered one of the most complete, fully integrated platforms in the world, the addition of highly granular, dynamic and flexible transit features to our platform will mean that there won’t be a single type of outdoor media in the world that Ayuda can’t manage – and manage extremely well.”

ABOUT AYUDA

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com

 

Daniel Fleischer
Director of Business Development
Ayuda Media Systems
+1 (514) 845-0824

Ayuda Announces Juice™ App for iOS

Ayuda Media Systems delivers world’s first OOH proposal generation natively built iPad Retina and iPad Mini, and iPhone 5.

By Daniel Fleischer, Los Angeles, CA

May 19, 2013

Ayuda Media Systems (Ayuda), makers of the world’s most sophisticated software platform for traditional and digital OOH companies, has today unveiled a new version of Juice™ (the sales part of the Ayuda Platform) that have been built from the ground up as a native iOS App, targeting iPad, iPad Mini, and iPhone. JuiceTM for iPad is a particularly exciting option – with a few taps of their finger, sales reps can generate beautiful proposals based on live avails with maps and photo sheets that can be sent to the client.

Andreas Soupliotis, President & CEO of Ayuda Media Systems stated “Juice has been an enormous success for us. Our clients love the fact that their sales teams have been empowered with CRM and proposal making tools built exclusively for OOH. But Juice was originally built as an HTML5 web app, optimized for a notebook or desktop experience that commands the usage of a mouse, not a finger, which is fatter than a mouse. Today, we just added a native iOS version of Juice.”

He continued: “Increasingly, we see more and more OOH sales reps using iPads. Mature software vendors should really offer both an HTML5 experience and a native app, because the HTML5 version just doesn’t scale down perfectly to a device. For example, when we try and make an HTML5 app “scale” down to a iPad, we experience “fat-fingering” when trying to select basic user interface elements such as drop-downs, and check boxes. Also, native applications are hardware accelerated and richer, while browser-applications are less richer. Moreover, the trend for apps right now is to a use single-page app layout, something which doesn’t always make sense on the desktop”. Soupliotis has always been passionate about the “app versus HTML5” debate and has given public talks on the subject.

He summarized by stating, “if you’re a serious software vendor, you’ve got to offer both. Trying to hit two birds with one stone (i.e. HTML5) leaves you with a weak mobile story. And being empowered while mobile for sales reps is critical – they are always on the go, and they love their iPads.”

ABOUT AYUDA

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com

 

Daniel Fleischer
Director of Business Development
Ayuda Media Systems
+1 (514) 845-0824

19 May Ayuda Introduces New Version of Juice™ Powered by Cerebro™

Ayuda Media Systems delivers world’s first proposal generation tool that simultaneously optimizes over TAB OOH Ratings and geographical constraints and ties into live avails.

By Daniel Fleischer, Los Angeles, CA

May 19, 2013

Ayuda Media Systems (Ayuda), makers of the world’s most sophisticated software platform for traditional and digital OOH companies, has today introduced a new version of Juice™ (the sales part of the Ayuda Platform) that includes a new option to create optimal proposals that optimize over TAB OOH Ratings and geographical constraints.

“This is the first time the industry has ever seen a proposal generator for OOH this powerful” stated Andreas Soupliotis, President & CEO of Ayuda. “Currently, there are software suppliers for the OOH industry that offer cross-operator, planning tools and there are software suppliers that offer cross-operator buying tools. These two kinds of suppliers have had to historically merge their offerings in a fragmented way since they can’t do both. However, with our new version of Juice that is powered by Cerebro, this is the first time a sales team within an operator can enjoy a single vendor planning and buying experience that brings concepts into a proposal maker such as: reach-frequency, plan TRPs, weekly impression, budget, quantity, maximize dispersion (geographically), geo-targeting and proximity targeting, while all tying into real avails.” Soupliotis continued: “What enabled us to build this new version of Juice was our investment in Cerebro™, the OOH decision engine. Cerebro can recommend a proposal by processing an arbitrary number of campaign objectives, optimizing over TAB OOH ratings and rich geo-targeting. By exposing these capabilities in Juice, sales teams in an OOH company finally have the long-awaited capability of building proposals based on an audited demographic audience, as opposed to cherry-picking locations off a map – something the industry has being trying to move away from for years but has lacked the tools to do so.”

Ayuda’s Cerebro is an algorithmic engine that ingests TAB audited demographic audience data in real-time using the TAB’s web services. The data is then referenced against a set of objectives and parameters from the operator in order to create an optimized plan across all campaign goals. Cerebro inputs an unlimited number of parameters and objectives, including audience demographics, multiple specific geographic constraints, and the operator’s own business rules. Cerebro then outputs a set of candidate media plans that match the campaign objectives, ranked in order of maximum amount of objectives achieved, while also using the operator’s own business logic to ensure that the same “favorite” panels are not always selected.

By crunching all these objectives against the operator’s own actual inventory while using their business rules as guidance, Cerebro assists the operator’s sales executives and chartists to propose and pick inventory that maximizes occupancy.

ABOUT AYUDA

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com

 

Daniel Fleischer
Director of Business Development
Ayuda Media Systems
+1 (514) 845-0824

Lamar Advertising Company deploys Ayuda’s Cerebro™

Lamar first to offer optimized OOH Ratings based campaigns based on Ayuda Media System’s CerebroTM media planning engine

By Daniel Fleischer, Los Angeles, CA

May 19, 2013

Ayuda Media Systems proudly announced at the 2013 OAAA National Convention that Lamar Advertising is paving the way for TAB OOH ratings based media plans, by being the first out-of-home company to implement the Ayuda Cerebro™ media planning optimization engine. Cerebro helps automate how proposals and plans are generated from Lamar’s internally built sales and charting applications.

Lamar Advertising is North America’s largest OOH advertising company, with the nation’s largest overall coverage of regional markets. Ayuda’s Cerebro is a mathematical, algorithmic engine that ingests TAB audited audience data in real-time using the TAB’s web services. The data is then referenced against a set of objectives and parameters from the operator in order to create an optimized plan across all campaign goals. Cerebro inputs an unlimited number of parameters and objectives, including audience demographics, multiple specific geographic constraints, and the operator’s own business rules. Cerebro then outputs a set of candidate media plans that match the campaign objectives, ranked in order of maximum amount of objectives achieved, while also using the operator’s own business logic to ensure that the same “favorite” panels are not always selected.

By crunching all these objectives against the operator’s own actual inventory while using their business rules as guidance, Cerebro assists the operator’s sales executives and chartists to propose and pick inventory that maximizes occupancy.

Tommy Teepell, Lamar’s Chief Marketing Officer, commented: “The Lamar experience is about an outstanding relationship with our clients, and our service offering to them. To keep up that level of service, we wanted to fully embrace and support the TAB’s OOH Ratings. We wanted our own proposal and charting applications to speak the language of demographic audience. Bringing our idea of a decision engine, that would tie ratings to our in-house systems, to Ayuda helped us accomplish this goal. We want to pave the way for smarter proposal creation, optimize and automate the way our team sells. ”

Andreas Soupliotis, Ayuda’s CEO, proudly states: “Lamar played an instrumental role in the innovation of the decision engine and helped evolve its initial iteration. They wanted to embrace TAB OOH Ratings as a first class citizen, within their already outstanding set of in-house developed sales, proposal generation, charting, and finance tools. Considering that Lamar already has a deep set of business rules that they apply to their sales and charting methodology, they were in a perfect position to provide us with guidance to refine and polish the optimization parameters. What Ayuda was able to bring to the table was the mathematics and creativity to create the world’s first artificial intelligence media planning brain, using Lamar’s business logic input. Lamar wanted to have their tools speak the language of TRPs, Reach & Frequency, and OOH Ratings, while performing the almost impossible task of optimizing all these objectives within very specific geographic constraints, all from their own inventory. Optimizing across all these parameters generally requires a media planner’s experience and brain, so Ayuda built a decision engine to accomplish precisely this task in an automated manner, specifically for the operator’s own inventory. We then took this decision engine and branded it as Cerebro, designed to have its parameter logic customized using the specific business rules of any outdoor company using it.”

Cerebro is being unveiled today and is available to any outdoor operator as a set of APIs that plug into the operator’s existing set of inventory management tools, or as an optional add-on to Ayuda’s own platform which manages all elements of the media sales, operations, and execution workflow.

ABOUT LAMAR ADVERTISING

Lamar Advertising is the nation’s leading out-of-home advertising company. We specialize in out-of-home advertising and provide solutions for our customers in the form of Billboards, Digital, Transit and Highway Logo Signs. Founded in 1902, Baton Rouge-based Lamar has a broad corporate reach with over 200 locations across the United States, Canada and Puerto Rico. In addition, Lamar has 28 locations devoted to the highway logo sign business. This network provides clients with local market insight, as well as the services provided by a firm on a national scale. With over 100 years of corporate history, over 800 media reps across North America and a market-leading inventory of over 178,000 out-of-home advertising displays, Lamar has built its reputation as the foremost out-of-home advertising company in the United States. We offer our customers a blank canvas and provide the support to deliver their messages with maximum impact, from start to finish. Please feel free to explore our website for additional information.

ABOUT AYUDA

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com

 

Daniel Fleischer
Director of Business Development
Ayuda Media Systems
+1 (514) 845-0824

Ayuda Introduces Post™ – OOH Mobile Workforce Automation on Android

Ayuda Media Systems unveils first traditional OOH work order management system on Android OS

By Daniel Fleischer, Los Angeles, CA

May 19, 2013

Ayuda Media Systems (Ayuda), makers of the world’s most sophisticated software platform for traditional and digital OOH companies, has today unveiled Post™, an Android app that offers mobile workforce automation to OOH billposters.

Post™ can integrate with any OOH system, because it has been built using Web services. It’s backbone is cloud-based, which runs on Windows Azure. Post™ dispatches work orders to its users in a visually rich way. Work orders can be managed by BMS, Ayuda’s flagship product for traditional OOH operations management, or be fed from a third-party source. Billposters received instruction on the device, such as what to post, where, when, or what maintenance tasks to perform. They can also create maintenance tasks on the fly. Post™ takes advantage of image processing libraries to offer (1D and 2D) barcode scanning, and also takes advantage of GPS on the device. Post™ wraps up the process by instructing the billposter to take a picture of the completed work order, which is fed wirelessly to the Ayuda Proof of Performance engine.

In addition Post™ also offers in-depth business intelligence on the efficiency of the billposting process. It comes with a beautiful HTML5 dashboard that allows the billposting manager to analyze the performance of his plant. It can answer questions such as “Which billposters post the fastest? Which billposters make the most errors. How many postings has this billposter completed over the last week?”

Andreas Soupliotis, President & CEO stated: “In 2005 we introduced BMS™ Mobile – the first workforce automation for OOH billposters. Today, that product is being replaced by Post™, our newest and most complete OOH workforce automation tool ever built. It includes rich work order and posting management, crew and route management, copy management, GPS validation, barcode validation and stamping using either the onboard camera (as opposed to a laser scanner), and picture taking for Proof of Performance purposes.”

When Soupliotis was asked why Android was the chosen operating system for Post™ he commented “Years ago we used to recommend ruggedized, foolishly-expensive devices (e.g. Motorola/Intermec/Symbol) that run on hard-to-use tethered stylus-based operating systems like Windows Mobile 6.5. Both that hardware and operating system are legacy and are headed in the fast lane for end-of-life. Today, we are all using phones that offer beautiful user experiences that have made us familiar with using a finger to navigate through the OS. Finger touch is fun and easy. And the replacement cost of one ruggedized device is equivalent to the replacement cost of 10 Android phones. This means you can drop and break an Android device 10 times before you need to replace one ruggedized device.”

Soupliotis continued “Android is the most dominant mobile operating system in the world today. The beauty of our solution is that billposters can use their own personal phone, and just go to the Google Play store and download Post™. They need only sign-in, and they can start working immediately. Having billposters use their own personal devices is a cost-effective measure for OOH operators that outsource their billposting because it means they don’t have to buy them devices. As a general rule to maximize longevity, IT decision makers should avoid making investments in vertical, expensive hardware when inexpensive, commoditized hardware fits the bill perfectly. In this regard, Post™ is ideal for saving money.” Post™ is currently available on the Google Play store.

ABOUT AYUDA

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com

 

 

Daniel Fleischer
Director of Business Development
Ayuda Media Systems
+1 (514) 845-0824

Ayuda Announces Cerebro™

Ayuda Media Systems to Unveil Outdoor Media Planning Optimization Engine

By Daniel Fleischer, Los Angeles, CA

May 19, 2013

Ayuda Media Systems, makers of the world’s most sophisticated media operations platform for Outdoor and D/OOH networks, will be unveiling a revolutionary media planning & optimization tool specifically designed for Outdoor operators to maximize occupancy rates, during the planning, proposal, and booking phases of the media sales workflow. Cerebro™ is a mathematical optimization engine that takes prioritized goal inputs such as reach, frequency, Target Rating Points, panel amount goals, and geographical location goals and delivers a plan that optimizes over those targets. Cerebro uses various mathematical optimization and meta heuristic techniques to combine these disparate goals and output an optimal plan.

Because the CerebroTM planning optimization engine is exposed as web services, it can plug into any contemporary sales, proposal, or charting tool that is typically used today by the Outdoor operator, including homegrown software. It also seamlessly integrates with the Ayuda Platform, for those operators already using Ayuda to run their outdoor operations.

Andreas Soupliotis, CEO of Ayuda, provides details: “People have asked us why not just use the existing TAB web services to obtain TRPs and Reach & Frequency data. That’s fine, until you want to add geographical constraints or optimize over specific geographic coverage, in which case the mathematics quickly become non- linear and complex. You can use TAB web services to create a 200 TRP plan in a specific DMA, but what if you want those 200 TRPs to come from specific targeted locations? That’s quite difficult, which is why you need the brain of a media planner. Cerebro is the brain that automates this process, no matter how many plan objectives you throw at it, returning a media plan that optimizes over all of the potentially unlimited objectives you feed it. This non-linear optimization is the core of Cerebro ’s power, and the math behind it is what Ayuda does so incredibly well. We recognize that not everyone in the outdoor community runs Ayuda’s line-of-business platform, and that they may already use their own proprietary systems for proposal generation, charting, POP and operations. So, by making Cerebro available as a set of web services separate from our core platform, we can help the entire industry maximize their occupancy rates while leveraging TAB OOH ratings, all proposed from their own available inventory. ”

Ayuda’s Cerebro is an algorithmic engine that ingests TAB audited audience data in real-time using the TAB’s web services. The data is then referenced against a set of objectives and parameters from the operator in order to create an optimized plan across all campaign goals. Cerebro inputs an unlimited number of parameters and objectives, including audience demographics, multiple specific geographic constraints, and the operator’s own business rules. Cerebro then outputs a set of candidate media plans that match the campaign objectives, ranked in order of maximum amount of objectives achieved, while also using the operator’s own business logic to ensure that the same “favorite” panels are not always selected. By crunching all these objectives against the operator’s own actual inventory while using their business rules as guidance, Cerebro assists the operator’s sales executives and chartists to propose and pick inventory that maximizes occupancy. Cerebro is being unveiled today and is available to any outdoor operator (who is a TAB member) as web services that plug into the operator’s existing set of inventory management tools, or as an optional add-on to Ayuda’s own platform which manages all elements of the media sales, operations, and execution workflow.

ABOUT AYUDA

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com

Daniel Fleischer
Director of Business Development
Ayuda Media Systems
+1 (514) 845-0824

Third Rock Digital Chooses Ayuda Platform for New Outdoor Digital Billboards

Third Rock Digital chooses Splash™ to Power its Growing Outdoor Digital Billboard business

By Daniel Fleischer, Las Vegas, NV

Feb 27, 2013

Ayuda Media Systems announced at the 2013 Digital Signage Expo today that new outdoor billboard company Third Rock Digital has selected the Ayuda Platform to power all of its outdoor LED billboards, beginning in Baton Rouge, LA. Kirk McNabb, owner of Incite LED Media Group and co-developer/operator for Third Rock Digital sites, commented: “Our operating group is very pleased with the robust and feature rich software that is being offered by Ayuda. After our initial test launch a few weeks ago, we became quickly convinced that Ayuda has one of the best platforms available for LED board programming, back-end management, and POP. We intend to use Ayuda on all future launches.”

The Ayuda Platform, makers of the Splash™ CMS that is being used in conjunction with the OpenSplash player at each billboard site, seamlessly integrates the digital content management with all other back-office and client facing elements of the media sales workflow. This means that in addition to powering the digital billboards today, operators like Third Rock can also use the same single platform to check avails, create proposals, generate POP, invoice campaigns, and automatically calculate and distribute any shared ad revenue lease payments.

“We’ve lit up our first Ayuda powered billboard in Baton Rouge on February 13, 2013, and are already planning to go live on another 2 sites in BR in a matter of weeks,” McNabb continued. “Third Rock digital combined forces with multiple outdoor vendors in a variety of ways, from operating to sales relationships. What I love about the Ayuda platform is that the cloud based infrastructure, along with Ayuda’s working relationships with the main outdoor hardware manufacturers, means that Splash™ just works regardless of what hardware is deployed at each site. What’s more, I know that as I grow my business, I will eventually be able to offer all sales personnel the Ayuda Platform to check avails and create proposals that will easily and automatically transmit campaign information to the appropriate board. I could use the Ayuda platform for billing and payouts if need be. There is just no other company out there in this space that can give me all of this in one seamless package, with the kind of user experience that Ayuda offers.”

Daniel Fleischer, Ayuda’s Director of Business Development remarked: “I am thrilled that Third Rock has chosen to partner with Ayuda. In just a few weeks, we tested, deployed and went live. We are excited about the prospect of providing a uniform, seamless experience to Third Rock as well as any operating and sales partners with whom they do business. Ayuda provides a simple, unified, and efficient experience that just works. I look forward to helping Kirk and Third Rock achieve all of the benefits associated with having the entirety of their outdoor software needs serviced by a single vendor. It’s what we do best, as we have been doing for the past 10 years”.

About Third Rock Digital

Third Rock Digital has partnered with LED equipment manufacturer Quality Systems Technology (QSTLED) – with North American headquarters in Salt Lake City, UT. Third Rock has partnered with Sky Outdoor and Incite LED Media Group, (Sky/ Incite) to develop and operate LED billboard networks. The group has also partnered with a local Baton Rouge operator Triangle Ventures to handle local sales.

About Ayuda

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com

 

Daniel Fleischer
Director of Business Development
Ayuda Media Systems
+1 (514) 845-0824

Van Wagner Chooses Ayuda Platform for New York Digital Rollout

Van Wagner chooses Splash™, Juice™, and Finance from the Ayuda Platform to Power its Digital New York Metropolitan Transit Authority Billboards

By Daniel Fleischer Las Vegas, NV

Feb 26, 2013

Ayuda Media Systems announced at the 2013 Digital Signage Expo today that Van Wagner Communications has selected Ayuda’s Splash™, Juice™, and Finance products to manage the entire media sales workflow for their newest digital billboards in New York. Van Wagner is one of America’s largest, premium Outdoor Out-of-Home media operators. Jordan Schaps, President of Van Wagner East Coast commented: “We were looking for an single platform that could handle our entire workflow which spans sales checking digital avails, generating proposals, contract management, digital scheduling, digital playback, proof of play, invoicing, leasing and financial reporting. Were it not for Ayuda, we would have had to go with three software vendors to do get this done which would have slowed us down. With their one single platform, our account executives use Juice™ to generate proposals, our schedulers use Splash™ to schedule and upload creative and get proof of play reports, and our finance team uses their Finance product to generate invoices and calculate lease payouts.” Schaps went out to especially note “And Ayuda came through for us and implemented this project within 30 days.”

The high profile digital billboards are part of Van Wagner’s Metropolitan Transit Authority (MTA) network and are seen by millions of commuters every day. The network is entirely managed by Ayuda’s platform and allows Van Wagner to propose, sell, schedule, and even invoice for these panels from a single integrated platform. Splash™ is Ayuda’s sales CRM product and includes digital avails and digital proposal generation. Splash™ is Ayuda’s digital content management system and works with Ayuda’s Splash™ Player. The Finance product from Ayuda includes functionality such as billing schedules, invoice generation, lease agreement management, lease payout calculations, and financial reporting. All of these products are part of the single, integrated Ayuda Platform.

Andreas Soupliotis, Ayuda’s CEO, enthusiastically states that “We are thrilled to be providing the unified technology that proposes, plays, and invoices ads in these high profile digital locations for Van Wagner. I respectfully challenge any of our competitors to do all of this from a single platform: manage CRM leads, sales proposals, schedule, play digital content, invoice, lease payout, and transfer to a GL. Software vendors in this space have historically come in three flavors. Some are CRM vendors, some are media workflow management vendors, while others are digital signage vendors that concentrate on technology to push content to screens. To my knowledge, we are the only vendor that does it all from one platform. And I’m especially delighted to be able to do this for a company like Van Wagner that is known for its excellence in out-of-home.”

ABOUT VAN WAGNER COMMUNICATIONS

Since posting its first imprint in Times Square in the 1970s, Van Wagner Communications has been recognized as one of the most innovative industry leaders in the development of outdoor advertising. Van Wagner Outdoor, a subsidiary of Van Wagner Communications, offers prominent signage across diverse formats in major metropolitan areas. They are the market leader in New York City (large format and street furniture), hold leading positions in Los Angeles and Washington, DC, and have a significant (and fast growing) presence in Boston, Chicago, Miami, San Francisco, and Toronto, Canada.

ABOUT AYUDA

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com

 

 

Daniel Fleischer
Director of Business Development
Ayuda Media Systems
+1 (514) 845-0824

Ayuda Announces No-Player Player: Digital Signage without player software

Digital Signage that does not require any proprietary player software for DOOH networks to be demonstrated at the 2013 Digital Signage Expo

By Daniel Fleischer, Las Vegas, NV

Feb 26, 2013

“First we donated our player to the industry. Now, we’re killing the player entirely,” exclaims Pierre Yves Troël, Partner & Chief Software Architect at Ayuda Media Systems. Troël leads the ‘Ayuda Labs’ department at Ayuda Media Systems – the group of developers/techno-junkies who continually experiment with new technologies for the OOH industry. Ayuda is unveiling what they call the ‘No-Player Player’ at DSE 2013. The Ayuda Platform, which helps Outdoor and Place Based networks manage all aspects of their OOH business, includes the Splash™ digital signage CMS which no longer requires any endpoint software players to display content. Instead, Splash™ now has the optional capability to send content directly to any HTML5 enabled browser. Any player device or TV with a built-in browser will be capable of displaying digital signage, without having to worry about installing any software or paying the associated per-player fees that digital signage software makers typically charge.

“HTML5 has evolved and come a long way insofar that it has now become a full-fledged graphics subsystem,” Troël states. “It has full support for h.264 video, raster, vectors, fonts, and CSS3 animations. Given the potential of this graphics subsystem, we beg the question as to whether a player device will still be necessary going forward. Today we have the concept of the ‘smart TV’ – displays that almost unanimously come equipped with built-in operating systems and HTML5 browsers. Ayuda’s ‘No-Player Player’ leverages this trend and replaces the dedicated hardware and software player with a URL generated by the Splash™ CMS, that can be ingested by any HTML5 browser. After all, a player’s main purpose is to play looped media; HTML5 can play the same looped media which we have tested successfully in full HD, so we have just eliminated one of the main reasons to have additional hardware and software in the field, beyond the smart TV.” Troël notes that this innovation has only become possible recently, as browsers have begun closing the loop on implementing full HTML5 specifications. “HTML5 is the new runtime. A windows player application might be built on the .net runtime, while an android player might be Java based, for example. But with HTML5, you don’t need a runtime. HTML5 – the browser – IS the runtime.”

While this news shows a promising direction for reducing DOOH networks’ costs and simplifying field installations, there are other considerations that need to be addressed before browser based playback can fully replace a physical player and dedicated player software.

“While we acknowledge that this tangent we’re exploring today does not yet have the ability to act diagnostically,” Troël continues, “we believe that future HTML5 specifications may evolve to include the ability to obtain diagnostic information. When that happens, we’ll be much closer to saying goodbye to the segregated player device.” Ayuda believes that Android will be an interesting operating system for future place based DOOH projects. Troël mentions that “Google, the developers of Android and the Chrome browser, are big advocates of HTML5. We expect to see a lot more Android built into smart TVs, along with flavors of Android that are fully CSS3 compliant. Thanks to the animation possibilities of CSS3, anything is possible from a playback perspective. While we wouldn’t quite yet say that the possibilities are endless (specifications for 3D animation are still being developed, for example), the restrictions are rapidly disappearing.” “This is an avenue that Ayuda sees great value in exploring for our DOOH industry,” Troël states. “It’s controversial because it challenges the very business essence of many vendors in this space, but progress through innovation is a good thing, especially if it forces the vendors who cater to this space to evolve their business models in the best interest of the client. We just love tinkering with stuff like this at Ayuda Labs.”

For those OOH operators who today don’t necessarily need player diagnostic capabilities in their networks, Ayuda is offering the No-Player Player as an alternative starting immediately. Whether they use the Splash player or the No-Player Player option, Splash™ integrates seamlessly into the Ayuda Platform, which manages the entire OOH media execution workflow from sales, to inventory management, scheduling, billing, and audience reporting.

ABOUT AYUDA

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com

 

Daniel Fleischer
Director of Business Development
Ayuda Media Systems
+1 (514) 845-0824

Ayuda Announces Social Insights: social media integration and analytics for DOOH networks

Groundbreaking social media and audience analytics dashboard for DOOH networks to be unveiled at the 2013 Digital Signage Expo

By Daniel Fleischer, Las Vegas, NV

Feb 26, 2013

More and more DOOH networks “like” social media. So does Ayuda Media Systems, who today announced its latest product offering called Social insights. With this latest addition to the Ayuda Platform for managing all aspects of an OOH operator’s systems, the Social Insights module allows for the compositing of interactive content directly from Ayuda’s Splash™ digital signage CMS, designed to interface with social media apps. Moreover, the Social Insights dashboard provides rich audience analytics that identifies who interacted with the ad campaign, thus helping networks demonstrate the value of OOH to their buyers.

“Our Splash™ clients have continually looked to Ayuda for guidance on how to tie in their digital OOH campaigns with social media,” recalls Andreas Soupliotis, President and CEO of Ayuda. “For example, a DOOH network may wish to offer their advertisers the ability to author content that is likeable on Facebook in exchange for the advertiser offering some kind of loyalty reward. Up until now, the answer was to have the agency or advertiser simply bake the interactive elements into the content. With Social Insights, we help the network provide more value to the advertiser by having the software do it for you, which makes it possible for the software to provide valuable audience profile data to the buyer.

“Instead of simply being a content delivery mechanism, the digital signage CMS becomes a tool to capture valuable data – the kind of data that helps networks attract the ad dollars.” Social Insights accomplishes two objectives. Instead of requiring an advertiser to bake in a QR code into the ad copy, Ayuda’s Splash™ CMS enhanced with the Social insights add-on provides a mechanism for the operator to generate the QR code directly from Splash™ and layer it on top of any piece of content. Next, the consumer’s profile data is captured and tabulated into a dashboard that the network can share with the advertiser. “

After the QR code has been composited,” continues Soupliotis, “the real magic happens. Today, without Social Insights, when the QR code is baked into the content, the QR code would for example point to the advertiser’s Facebook campaign. The problem with this traditional method is that it may be difficult or impossible to distinguish which interaction came from the DOOH campaign versus having come directly from the site. This does not help demonstrate the value of DOOH. With Ayuda’s Social Insights, the software-generated QR code allows Ayuda to intercept the “likes” and tabulate the results into a rich dashboard for the network. The consumer is incentivized to opt-into allowing the advertiser to tap into their profile, which populates the Social Insights dashboard with metrics that the DOOH network can demonstrate to the buyer. When the advertiser tabulates the insights into their Facebook ad manager dashboard, they will know exactly which interactions came from OOH. That’s how we help our DOOH customers provide more value and win more business. Ayuda has made the CMS relevant again.”

Ayuda’s Social Insights module snaps into Splash™, Ayuda’s digital CMS. Both Splash™ and Social Insights are tightly integrated into the Ayuda Platform, which manages the entire OOH media execution workflow from sales, to inventory management, scheduling, billing, and audience reporting.

ABOUT AYUDA

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com

 

Daniel Fleischer
Director of Business Development
Ayuda Media Systems
+1 (514) 845-0824

Splash™ Wins Prestigious Windows Azure Application Partner of the Year Award

Ayuda’s Splash™ Digital Signage Product Chosen by Microsoft as Azure Application of the Year

By Andreas Soupliotis, Toronto, Canada

Nov 14, 2012

In Oscar like fashion, Ayuda proudly accepted from Microsoft the highly coveted “2012 Windows Azure Application – Partner of the Year Award” for its Splash™ Digital Signage Product. Ayuda Splash™ was chosen amongst many brilliant finalists at the Microsoft Impact Awards Gala. The black tie gala, hosted by Microsoft at the luxurious Four Seasons Toronto, was a first class dinner by invitation only event. Each year, Microsoft recognizes innovation and excellence in the technology Partner community through the Microsoft Partner Network IMPACT Awards program. “We are delighted to accept this prestigious award” commented Pierre-Yves Troel, Ayuda’s Chief Software Architect. Also a Partner at Ayuda, Troel continued “I am so proud of our team of architects and developers. Tonight, Microsoft has truly rewarded us for the deep investment we’ve made with Azure.

Three years ago, the R&D team at Ayuda took a controversial decision to go “all-in” with Azure. We analyzed all of our cloud options at the time – from Amazon EC2, to Force.com, to Google App Engine, to Rackspace. We realized we wanted to invest in a PaaS (Platform as a Service), and not IaaS (Infrastructure as a Service, such as Rackspace). Azure emerged as the best choice for us given that we are a Microsoft shop, and we really believed in their SDK in providing a platform as a service. We took the difficult decision of re-writing parts of our platform to take advantage of the Azure APIs, and we’ve never looked back since.” Prior to migrating to Windows Azure, Ayuda hosted and administered the Ayuda Platform on servers in a high-availability datacenter using an application service provider (ASP) model. “Prior to Azure we managed our own virtualization extensively and when our SaaS clients used to demand more performance from our platform, we would have to physically visit our datacenter to increase resources such as installing more RAM or disk space or change CPUs. With Azure, we simply have to login to the Azure console and request more resources per instance by literally clicking “up” or “down” for more or less power. Our Ayuda Platform then elastically scales across Microsoft’s thousands of virtual servers and delivers storage and compute power on demand,” explained Troel. The end result is that Ayuda’s clients experience a much more responsive product with incredibly high uptime and deep service level agreements. Troel concluded, “Azure is a win-win situation for us and our clients.”

ABOUT AYUDA

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com

 

 

Andreas Soupliotis 
CEO
Ayuda Media Systems
+1 (514) 845-0824

Ayuda Announces Rewind™: Time Travel for Proof of Play

Leading OOH software Vendor Releases Latest Software Product for DOOH Sellers that allows them to Prove to their Clients that “Dynamic Content” Updated Correctly. Buyers can now “rewind” the Campaign and Go Back in Time to View “Hotspots”.

By Andreas Soupliotis, New York, NY

Oct 16, 2012

Ayuda is unveiling a new product today at the DPAA Digital Media Summit that effectively raises the bar for the kind of Proof of Play (POP) that roadside digital out-of-home operators can provide to their agencies and buyers. “We’ve created time travel for proof-of-play”, said Andreas Soupliotis, CEO of Ayuda Media Systems, a company known for consistently leading the charge with cutting edge technology for DOOH networks. Rewind™ is a new add-on to Ayuda’s acclaimed interactive POP website, which records and intelligently annotates webcam feeds from digital roadside billboards, automatically creating “hotspots” to which DOOH buyers can jump back in time and view.

Rewind™ is the most intelligent and user-friendly way of determining whether dynamic content has played. Rewind™ works on top of third party existing digital signage players or Ayuda’s own Splash™ player, a component of Ayuda’s complete media owner platform that covers all elements of the workflow from sales, scheduling, POP, to invoicing and business intelligence analytics. Soupliotis states: “Rewind™ solves the problem of proving that dynamic content has indeed played. Most POP products today only generate play log summaries, providing no insight whatsoever as to whether the dynamic portion of the content has appeared onscreen and composited successfully. For example, if an advertiser buys a DOOH campaign whose creative incorporates real-time scores from a third party source and is overlaid on top of an ad, traditional POP will not prove that the scores were pulled in and composited correctly.

We need to drill deeper, which is what Rewind™ does. It achieves this by storing video feeds from ubiquitously available cameras on digital billboards and providing a software experience that automatically indexes the feed and lays markers on a video timeline that attracts users to hotspots where the dynamically pulled content was supposed to update.”

“Dynamic content is all the rage today”, states Soupliotis. “Advertisers use Digital OOH to convey much more than just digital copy changes, with campaigns that range from showing you what’s currently playing on the radio, to showing you the latest real time sports scores, and can engage you with real-time social content. True POP for the dynamic part of the content can only be demonstrated via live webcam feed, but 3G limitations on roadside billboards would saturate the bandwidth if multiple buyers login to view streaming feeds. And simply recording the feed for later viewing is not the answer because no one wants to scrub through hours or days of video. The solution is Rewind™. “Rewind™ is like a digital proof-of-play time machine”, Soupliotis continues. “Imagine being able to record a baseball game and have your PVR automatically rewind or fast forward you straight to the home runs. For DOOH campaigns, Rewind™ achieves a similar purpose, without requiring you to scrub through hours of video.” Rewind™ together with Ayuda’s interactive POP website represents the DOOH community’s most advanced POP solution, offering unparalleled levels of transparency and compliance to the media buyer.

ABOUT AYUDA

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com.

 

Andreas Soupliotis 
CEO
Ayuda Media Systems
+1 (514) 845-0824

Ayuda Turns 9

Ayuda Celebrates 9 Years as an Out of Home Industry Supplier

By Joe Cotugno, Montreal, Canada

Aug 3, 2012

Ayuda Media Systems (“Ayuda”) is celebrating its ninth birthday today with fun and games at its R&D headquarters in Old Montreal. From humble beginnings in an empty Old Montreal loft in August 2003 and only one client on its roster, Ayuda has grown into a power player in the Out of Home industry, supplying software and services to some of the industry’s biggest names, including CBS, Lamar, EYE Corp, GSTV and Van Wagner. In 2003, Andreas Soupliotis, CEO & Founder of Ayuda, recruited Pierre-Yves Troel, currently Chief Software Architect, and Joe Cotugno, currently Vice-President Client Services to start an innovative, Silicon Valley style software company serving the Out of Home industry. With the backing of Francois de Gaspe Beaubien, currently Ayuda’s Executive Chairman, Ayuda began operations with only four employees in a chic Old Montreal loft.

“I remember Pierre-Yves and I playing soccer in the office back in 2003. With only two desks in the corners, we had plenty of room to play in the 1,000 square-foot loft area” recalls Cotugno of those early days. As the years progressed, that original loft went from spacious to cramped as the Ayuda team grew from 4 employees in the lone Montreal office, to 22 employees spread out over three offices in London, England, Sydney, Australia, and a new, larger office right on the waterfront in Old Montreal. Despite the worldwide growth, Ayuda still maintains a unique corporate culture centered on innovation, growth, and most importantly fun!

“When we started Ayuda, we wanted to incorporate the best of our West Coast experiences – such as the perks, benefits, and sense of team – and integrate them into our East Coast startup,” explains Cotugno. “So we offer employees free drinks, a fully-stocked snack bar, and unlimited world-class espresso. Additionally, employees have access to a gaming lounge with a foosball table, a bubble-hockey table, and dozens of Xbox games.” Quarterly team-building activities such as trips to the amusement park, ice-skating in the Old Port of Montreal, or Laser-Tag matches, are also the norm at Ayuda. With 9 years serving the industry under its belt, and multiple major recent announcements, Ayuda now considers itself an Out-of-Home industry veteran. And with major new announcements coming in the next several months, Ayuda’s 10th year is looking to be its best year yet.

Happy Birthday, Ayuda!

ABOUT AYUDA

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com

 

Joe Cotugno
Partner, Senior Vice President of Global Client Services
Ayuda Media Systems
+1 (514) 845-0824 x200

Ayuda Demonstrates Juice: Sales Tools for Ad Networks

New Suite of Sales Applications for D/OOH Networks to be demonstrated at Screen Media Expo – Stand D59

By Madalyn Roker, London, England, UK

Jun 13, 2012

Ayuda Media Systems, makers of the world’s most sophisticated, and now most comprehensive media operations platform for D/OOH networks, is demonstrating a groundbreaking new addition to its already extensive portfolio of workflow management applications. Juice™, comprising a full suite of sales oriented tools for D/OOH advertising networks, allows the media vendor’s sales organization to manage all aspects of the sales pipeline, from pre-sales, checking avails, creating proposals, to reporting, on the same platform from which avails are tracked and content is scheduled.

This represents the first time that any “off the shelf” product with such a wide array of media sales, operations, and execution capabilities becomes available to media networks without the need for costly custom integration, where the entire business can efficiently be run from a single platform. With Ayuda Juice™ for sales, Splash™ for scheduling, Finance for invoicing and lease payouts, and the Business Intelligence suite, the entire media business can be run from a single, unified platform and user experience. Juice™ is a suite of seamlessly integrated browser-based software applications that provide all the business functions for a media vendor’s sales team that would normally require several disparate programs to address. Juice™ includes a CRM (Customer Relationship Management) application that is the only one of its kind, completely customized for the needs of a D/OOH salesperson.

In addition to providing management of leads, contacts, pipeline, reports and other standard CRM features, Juice™ allows the sales force to view sales inventory (avails) in real-time, empowering them with the ability to generate proposals that are timely and relevant. The Juice™ digital sales proposal engine takes those real-time avails and turns them into beautiful, complete, and accurate proposal documents that can be instantly sent to the customer or viewed live from the application on a mobile device or tablet.

Juice™ also offers a full complement of reporting features for sales management, which can be incorporated into Ayuda’s holistic BI (Business Intelligence) platform to track KPIs by the media company’s executive leadership. Ayuda has an eight-year track record of providing media workflow management tools for some of the world’s most prominent OOH networks. This has always included the ability to manage an ad campaign from its inception – the sales proposal – through booking, mapping, scheduling, invoicing, ad revenue sharing payout, and live interactive Proof of Performance for digital and traditional networks. Now, in addition to the new sales pipelining, reporting, and management capabilities introduced by Juice™, a milestone for the industry is established: from a single platform and user experience, digital avails are retrieved in a meaningful way and seamlessly translated into proposals, forming the workflow foundation that is preserved through to the lease payouts owed on a contract that began simply as a contact lead in the CRM.

“Having provided a comprehensive set of tools for both traditional and digital networks for years, we know just how much more complex digital avails can be, states Andreas Soupliotis, Ayuda’s CEO. “What’s so ground breaking about Juice is that we have solved the most difficult problem for digital networks: how to check avails quickly, meaningfully, and then allow the sales force to use those results to do their jobs efficiently and easily, which is to propose and sell. We empower the sales team with the mechanism to check digital avails based on budget, day part, number of spots, target demographics, and audience numbers. They can do all of this with just a few clicks, live while on location at a customer directly from their mobile devices or tablets, and have those proposals pushed seamlessly to Splash™ for scheduling, and finally to our Finance product for invoicing and financial reporting.

With Juice™, Ayuda continues to fulfill its promise of making the entire network’s operations easier, more efficient, and more cost effective.” Madalyn Roker, Ayuda’s Client Services Director for EMEA, additionally states that “Ayuda has been testing Juice™ for some time now within our existing customer ecosystem, to ensure development of a product that doesn’t just embody Ayuda’s vision of a ground-breaking product, but which solves the most difficult challenges that our customers live every day. With customers like GSTV, enVu, and several other international customers giving us real, practical street level input, we consider ourselves honored to be in the position to apply our world class software know-how to solving today’s existing, and tomorrow’s anticipated business challenges. It is because we are wholly committed to our partners’ success that we ourselves have been so successful at what we do, which is to significantly facilitate how D/OOH networks run their sales and operations.”

ABOUT AYUDA

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com

 

Madalyn Roker
EMEA Client Services Director
Ayuda Media Systems +44 (0) 7774 834615

Cemusa Chooses Ayuda Platform for European OOH business

Cemusa chooses Ayuda Platform to Streamline and Increase Efficiencies

By Andreas Soupliotis, Milano, Italy

Jun 13, 2012

At the 53rd FEPE Congress today, Ayuda Media Systems and Cemusa, leading international street furniture company headquartered in Spain, announced that Cemusa has chosen Ayuda’s comprehensive Platform to consolidate and streamline its business workflow across its European businesses. The initial elements of the extensive Ayuda Platform selected by Cemusa will, for the first time, enable Cemusa to fully manage their inventory, sales, charting and operations in BMS™, as well as invoicing, on one Platform. Cemusa’s clients will track the performance of their campaigns online on the Cemusa website using Ayuda’s Proof of Performance product, part of the Impress™ suite.

Cemusa’s sales team will be empowered with a customised CRM product, Juice™, designed specifically for the OOH market and fully integrated with their sales platform. Cemusa’s Executives will be able to monitor, forecast and deep dive into their business data using Ayuda’s Business Intelligence platform.

“Cemusa had been searching for a suitable partner with whom we could establish a long term relationship to enable future growth,” said Eric Marotel, CEO at Cemusa, further remarking that “Cemusa’s Management Team was impressed by Ayuda from their first meeting, commenting on their deep understanding of the OOH market and their robust, comprehensive and technologically advanced Platform”. Eric went on to say “Cemusa are delighted to announce that we will be using Ayuda’s platform to manage our entire business workflow from end to end, providing business benefits and an increased added value to our relationship with customers.” “Cemusa will enjoy many benefits working with Ayuda and by choosing our BMS Platform, Proof of Posting and Juice, they will be able to remove duplicate effort, reduce risk and run a leaner, more efficient operation which will have huge benefits, not only internally within Cemusa but for their clients too.”

Andreas Soupliotis, Ayuda Media Systems’ CEO, was keen to add. “For instance, Cemusa has always been keen to offer flexible posting, with weekly posting cycles, so the adoption of Ayuda’s BMS platform and the ability to show their clients that Cemusa have delivered their campaigns using Ayuda’s Proof of Posting portal on the Cemusa website will demonstrate Cemusa’s commitment to the highest of operational standards.” Having provided comprehensive media workflow management software to some of the world’s largest OOH networks for almost a decade, Ayuda is well positioned to assist Cemusa achieve the same level of efficiency, managing their entire operations from a single system.

ABOUT CEMUSA

Cemusa is a leading international outdoor company specializing in street furniture. Cemusa operates in more than 160 cities and is present in 13 countries in Europe, North, Central and South America. Large cities such as New York, Madrid, Rio de Janeiro, Barcelona, Boston, Lisbon, Bologna and Brasilia showcase CEMUSA’s urban furniture designs, which are produced in cooperation with architects and designers of recognized worldwide prestige. The most recently innovation is Cemusa Tec, a new division that will design the future of OOH advertising through the efficient implementation of technological and innovative solutions. Cemusa is a subsidiary of Fomento de Construcciones y Contratas (FCC), a leading Spanish diversified industrial construction and urban services group which has been providing services to municipalities and institutions for over 100 years. FCC has more than 93,000 employees and a 2011 turnover of $11,8 billion. For more information, please visit www.cemusa.com

ABOUT AYUDA

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com.

 

Andreas Soupliotis
CEO
Ayuda Media Systems
+1 (514) 845-0824 x100

Eye Chooses Ayuda Platform for Worldwide Operations

Eye Corp Selects Ayuda Platform to Streamline and Support Continued Growth

By Joe Cotugno, Milano, Italy

Jun 12, 2012

At the 53rd FEPE Congress today, Ayuda Media Systems announced that leading Out-of-Home media operator, EYE Corp, has selected Ayuda’s comprehensive Platform to manage its entire business spanning three continents. The Ayuda Platform consists of multiple integrated products for OOH advertising operators: Juice™ (sales tools for CRM, availability checking, and instant proposal generation), BMS™ (for scheduling, operations, and inventory management), Finance (for invoicing and leasing) and POP (for proof of performance). The worldwide rollout of the Ayuda Platform builds on EYE’s existing use of Ayuda’s POP functionality, currently available from the EYE website and marketed as “Eye Proof”. EYE, whose OOH offerings span multiple networks – including retail, airport, university, and roadside – in five countries, had been searching for an integrated platform to efficiently run their entire operations, as well as automate core media business functions. Selecting a proven platform like Ayuda’s was imperative to help streamline operational processes, and enable growth.

“Our existing systems are being strained with our current processes, let alone support our anticipated growth. Over the last few years, we have evaluated multiple products to help us streamline operations and manage our sales processes,” says Gerry Thorley, CEO at EYE. “Ayuda’s is the only platform that has demonstrated it can handle all of the various facets of running a multi-national OOH company. The Ayuda Platform will provide us with a single-vendor, integrated solution that will enable us to efficiently streamline the way we run our entire business. EYE will benefit tremendously from the full workflow functionality available in the Ayuda Platform.” Having provided comprehensive media management software to some of the world’s largest OOH companies for almost a decade, Ayuda is perfectly positioned to assist EYE in achieving the levels of efficiency they require to fuel future growth. Specifically, the Ayuda Platform will provide EYE with functions from sales & pipeline management in Juice™, to scheduling & operations in BMS™, to billing & invoicing in Finance, and online proof of performance in POP.

“From our first deployment of POP to EYE in the US over 4 years ago, Ayuda has been working closely with EYE to understand how they could leverage more of the Ayuda Platform,” recalls Andreas Soupliotis, President & CEO of Ayuda. “Over the years, we have built a solid relationship with EYE, and have spent countless months analyzing their business processes and workflows to help understand how EYE could benefit from migrating from multiple legacy systems to a single, consolidated platform. We are pleased that the end result is EYE’s decision to migrate their entire business onto the Ayuda Platform for their worldwide operations.”

ABOUT EYE CORP MEDIA

EYE Corp Media is the out-of-home media company that reaches consumers nationwide in local communities where they shop, dine, commute and play. EYE uses multiple media platforms, from backlit posters and high-definition digital screens to mobile and experiential marketing, to deliver advertising to consumers in malls, commuter stations and bars. With a focus in the top 20 DMAs, EYE helps advertisers target key markets on a national, regional or hyper-local scale and activate consumers where and when they are most receptive to branding and sales messages. Visit us at www.eyecorpmedia.com

ABOUT AYUDA

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com.

 

Joe Cotugno
Partner, Senior Vice President of Global Client Services
Ayuda Media Systems
+1 (514) 845-0824 x200

Ayuda Expands to the Asia Pacific Region (APAC), Hires Selina Carey as Director of Client Services

Ayuda continues worldwide expansion with the creation of Ayuda APAC to support growth in Australia and other APAC Markets.

By Andreas Soupliotis, Milano, Italy

Jun 3, 2012

At the 53rd FEPE Congress today, Ayuda Media Systems announced that it has hired OOH industry expert Selina Carey, based out of Sydney, Australia as Director of Client Services, Ayuda APAC. Selina recently joined Ayuda to leverage her impressive OOH industry experience and systems management capabilities to support the growth that Ayuda has been experiencing specifically in the Australian and general APAC markets. With recent announcements of such customer wins in the region as the rollout of the Ayuda Platform to EYE Corp globally, Selina will perform an instrumental role in ensuring customer success as well as spearheading additional growth.

Selina’s years of experience and achievements within the OOH industry, as well as technical mastery of the systems that support it, are apparent from her history in the space. Selina joined Adshel in 1999 and later formed a new campaign planning department in Sydney, while in 2005 Selina successfully deployed the new sales and traffic system throughout Australia and New Zealand. On completion of the project, Selina was transferred to the international division of Clear Channel Outdoor to strengthen their European implementation team.

Two years later, Selina was asked to move to the Clear Channel UK division, to manage their IT support and development teams. Selina later shifted into an implementation management role with a software company that specializes in media facility management and broadcast scheduling, working with a broad spectrum of clients across Europe and the Middle East. Selina has recently moved back to Sydney where she will personally oversee systems implementation and client support for major customer deployments such as with EYE Corp, in addition to managing additional expansion and growth initiatives.

Andreas Soupliotis, Ayuda’s CEO, said “I am proud to have Selina join our ever growing roster of global superstar talent. Selina’s knowledge of the OOH industry, combined with her extensive international implementation experience, will be vital as we undertake the global rollout with EYE Corp, while at the same time continuing our expansion into the Asia Pacific market. Ayuda only hires the best, and Selina, like all of our personnel who come to us from international backgrounds with varied yet deep OOH industry understanding, perfectly embodies the top notch Ayuda product and support philosophy.”

Selina enthusiastically stated “I’m extremely excited to be joining the Ayuda team. They have a fantastic, unique product that customers just love using, which I’m sure is going to take the Asia Pacific OOH market by storm!”.

ABOUT AYUDA

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com

 

Andreas Soupliotis 
CEO
Ayuda Media Systems
+1 (514) 845-0824

Burkhart Chooses Zest, Ayuda’s newly Awesome Unveiled Product for Buying Outdoor Advertising Online

Burkhart brings their Business Online by Implementing Zest, allowing Buyers to Discover Inventory, Request Proposals, and Build Campaigns Based on Actual Avails and TAB EYES ON TRPs and Reach Frequency

By Daniel Fleischer,Miami, FL

Apr 30, 2012

Burkhart Advertising announced at the annual TAB/OAAA Conference that the company has selected Ayuda’s Zest product to bring their business online. Zest will “snap” into Burkhart’s corporate Web site and offer potential buyers the ability to discover inventory, check live avails, target point of interests using mapping, and build audience-based showings using TAB EYES ON demographic target rating points (TRPs) and Reach Frequency. “What’s really unique about what we’re doing with Zest is that the system hooks into our charting engine and the TAB engine, both at the same time” stated Charlie Miller, CEO of Burkhart.

“With Zest, we are offering our buyers total transparency. Buyers can run a live avails check on our inventory against a target EYES ON demographic. Burkhart has always strived to make our business easier to buy for our clients. Zest is a clear step in that direction, and in a world where we do everything online we think this is only the tip of the iceberg.” Zest offers two modes. The first is a hyper-local, geographic targeting mode that allows buyers to target locations by specifying point of interests, and the second is a campaign-centric mode that centers on audience buys, incorporating TRPs and Reach Frequency.

“Burkhart has always demonstrated leadership in thinking about modernizing out-of-home” said Andreas Soupliotis, CEO of Ayuda. “Charlie and I have been talking for years about what we need to do to make out-of-home more accessible to the buyer. With Zest, buyers can discover locations, and get to an RFP stage within a few clicks. Moreover, we’ve built Zest to be able to hook into existing charting systems so we can check avails. And as the builders of the TAB EYES ON ADS system, it was a natural progression for us to bring TRPs and RF into the mix. The end result is a state-of-the art discovery and campaign building tool.” While Zest is a fully-compatible HTML5 Web application that can run on any browser and any operating system (including Safari, and Apple operating systems), Ayuda also offers Zest customers an App available on the Apple AppStore.

“While HTML5 runs on any platform, Apps are richer and more fun when consumed on an iPhone or iPad. We’ve also built a Zest App that takes advantage of local hardware such as GPS and the Accelerometer. These features make it easy for anyone who encounters a roadside billboard on the street to identify that specific board as well as similar inventory, immediately or while in transit. And I think operators will love the fact that with Zest, they can get their very own App in the Apple AppStore”.

ABOUT BURKHART ADVERTISING

Serving Northern Indiana as a family-owned & run business since 1964, Burkhart covers 38 counties providing more than 3,000 outdoor locations, including bus shelters and TriVision bulletins. Burkhart’s Transit advertising includes full bus wraps, posters and interior cards in the South Bend Market. Burkhart also has a presence in the Midwest, serving the Tri-State area in Southeast Nebraska, Fremont County Iowa, Northwest Missouri and Northeast Kansas.

ABOUT AYUDA

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com

Daniel Fleischer
Director of Business Development
Ayuda Media Systems
+1 (514) 845-0824

Ayuda Revolutionizes Buying Outdoor OOH with Zest: Bringing Outdoor Online

Online Discovery and Buying Platform Unveiled at the TAB/OAAA OOH Media Conference, Zest Includes TAB Eyes-On Data for Audience Based Campaigns

By Daniel Fleischer, Miami, FL

Apr 30, 2012

Ayuda Media Systems, makers of the world’s most sophisticated media operations platform for OOH operators, is releasing a revolutionary tool for outdoor advertising companies to bring their businesses online. Zest is an off-the-shelf product that roadside OOH companies snap into their websites, automatically importing real time avails and detailed asset information so that buyers can discover, build a proposal, compare, plan, and buy available inventory online. A groundbreaking feature of Zest is that it automatically imports Eyes-On audience measurement data from the TAB (Traffic Audit Bureau), while integrating with the media vendor’s existing inventory and charting system. This provides buyers with the industry’s only outdoor online buying experience that offers both hyper local cherry-picked buys, in addition to allowing local agencies to execute media buys based on audience reach and frequency.

“Zest makes it as easy for OOH companies to market their available inventory to existing and potential customers, as it is to shop for anything else online nowadays,” explains Daniel Fleischer, Ayuda’s Director of Business Development. “Ayuda is in a unique position to help bring the outdoor vendor and buyer together online in a meaningful, practical way, because it was Ayuda that designed the TAB`s Eyes On ADS and Web Services engine, which allows outdoor companies to automatically retrieve reach and frequency information for their billboards, regardless of what inventory management system they run. Zest connects at runtime to import TAB Eyes-On data, while retrieving live avails from the vendor’s inventory and charting system, whether that is Ayuda’s own BMS product or that of a third party. Zest allows the buyer to set campaign goals based on location, budget, or who’s looking at the billboard, and therefore helps both the local business owner easily buy advertising based on, say, local proximity to the business, while also allowing agencies to quickly plan a regional buy based on TRP (target Rating Points) objectives.”

Zest is a fully packaged website module that plugs into the outdoor company’s existing site, and imports avails from whatever internal inventory management system is in use. It then presents avails and Eyes-On data in user friendly interactive maps online, in any browser, mobile device, or tablet.

“Zest is also being released as a specially designed app for Apple iOS devices”, Fleischer continues, “making it easy for anyone who encounters a roadside billboard on the street to identify that specific board as well as similar inventory, immediately and while in transit, and can send a proposal request to the outdoor vendor’s sales team, or purchase them online on the spot. With Zest, Ayuda has helped bring roadside OOH buying online and into the 21st century.”

About Ayuda

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com

 

Daniel Fleischer
Director of Business Development
Ayuda Media Systems
+1 (514) 845-0824

enVu Chooses Ayuda Media Systems’ Splash™ and Juice™ Software Applications

The nation’s most innovative shopping mall media network selects Ayuda’s comprehensive media operations platform

By Daniel Fleischer, Las Vegas, NV

Mar 7, 2012

enVu, the leading out-of-home (OOH) interactive media company, today announced it selected Ayuda Media Systems to manage its inventory and media sales operations. Ayuda will provide its Splash™ and Juice™ software applications, which together offer a comprehensive, integrated solution that consolidates core media business functions—providing enVu the tools needed to efficiently manage its entire media sales and inventory operations from a single, unified platform. enVu’s latest OOH product that will utilize Ayuda’s software is enSpire.

Strategically located in the most heavily trafficked areas of 135 shopping malls in the United States, enVu’s enSpire network enhances consumer experience with gestural technology that allows consumers to interact with advertisements projected onto the floor. The immersive, gestural technology is programmed to respond when a consumer comes in contact with the platform, detecting shadows and creating interactions. enSpire heightens consumer recall through direct media interaction, captivating audiences unlike any other “touch” medium. Through responsive and real-time mobile device interaction, consumers can connect to social media networks via the enSpire platform. Having provided comprehensive media workflow management software to some of the world’s largest OOH networks for almost a decade, Ayuda is well positioned to assist digital networks in achieving the same level of efficiency in managing their entire operations from a single system.

Specifically, Ayuda’s Splash™ and Juice™ software applications will provide enVu with functions from pre-sales pipeline management, to billing, invoicing, and proof-of-play. Ayuda’s platform will seamlessly integrate with enSpire’s interactive technology and content management software ActiVia for Media, allowing for a single point of control in which sales staff can manage leads, check digital avails, and send media proposals.

“enSpire has revolutionized advertising in digital out-of-home (DOOH)—engaging consumers like never before and helping brands capture and increase market share. With its combination of gesture-based technology and floor projection capabilities, the enSpire platform is able to create a somatic moment for consumers—generating an emotional bookmark that they will remember,” states Benjamin Mathieu, enVu’s CEO. “Ayuda’s ability to integrate their Splash CMS with our gestural technology provides us with the key benefit of being able to manage our inventory on the same software that sales staff can check avails and manage their pipeline activity and proposals. There is great efficiency to be garnered from such a system, and we are excited about moving forward with Ayuda’s leading software solutions.” Andreas Soupliotis, Ayuda’s CEO, states: “We are so proud to be working with enVu, whom we believe provides a truly unique and immersive experience to the consumer. Innovation is, after all, what has led to Ayuda becoming the media operations platform of choice for some of the world’s most prominent OOH networks over the last decade. We have experienced enSpire’s appeal for ourselves in our local malls, and are delighted to be given the honor of providing a platform that will enable enVu to drive operational costs down as they continue to grow.”

ABOUT ENVU

enVu, a wholly-owned subsidiary of STRATACACHE, is an industry-leading media company based in New York City. Leveraging interactivity, mobile applications and social media networks in digital out-of-home (DOOH), enVu provides advertisers and brands with immersive experiences to target audiences, engage consumers and influence purchase decisions. With an existing viewership of 1.5 billion consumers per year, by 2013 enVu will reach five billion annual viewers in the top 20 designated market areas (DMAs). For more information about enVu, visit www.envu.com, follow us on Twitter @enSpireWithenVu, “Like” us on Facebook or connect with us on LinkedIn.

ABOUT AYUDA

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com

Daniel Fleischer
Director of Business Development
Ayuda Media Systems
+1 (514) 845-0824

Gas Station TV Selects Ayuda Media Platform to Streamline and Enhance Continued Network Expansion

GSTV First Client to Go Live With Juice Sets Bar Higher

By Daniel Fleischer, Las Vegas, NV

Mar 6, 2012

Gas Station TV (GSTV), the largest national at-the-pump television network, has just selected Ayuda Media Systems’ comprehensive Platform to manage its media sales and operations workflow. The Ayuda Platform consists of four products for digital video advertising networks: Juice (sales tools for CRM, availability checking, and instant proposal generation), Splash (for scheduling, player and content management), Finance (for invoicing and leasing) and Impress (for retailer and partner collaboration). Of special interest is to note that the platform allows GSTV to empower clients with the ability to traffic and schedule ads directly to screens themselves, a key business advantage supporting it’s recently launched local sales division. GSTV, whose at-the-pump television network reaches almost 30 million monthly viewers in over 100 markets, has been searching for an integrated platform to efficiently run their entire network of screens at the pump, as well as automate core media business functions.

Selecting a proven platform like Ayuda’s was imperative to help manage station and viewer impression growth. GSTV’s growth is being fueled by its recently announced partnership with Wayne, a GE Energy Business. GSTV and Wayne launched inOvationTV this past September with a Wayne investment valued at more than $50 million. Wayne’s investment makes inOvationTV available to qualified stations free-of-charge, to be installed either as a retrofit to stations currently using Wayne’s industry-leading Ovation dispensers, or to retailers installing new Ovation dispensers from the factory. inOvationTV will triple GSTV’s monthly viewership to more than 70 million consumers. Ayuda’s Splash provides centralized management for media distribution to sites using various vendor players, including Scala, inOvationTV, and other players currently in operation or development by GSTV.

This player-agnostic scheduling capability enables GSTV to meet their expansion objectives from a centralized platform. Rather than creating different schedules and managing different CMS solutions, the primary user interface is now Splash – reducing traffic workload and potential human error. Similarly, in addition to the traffic and audience data provided by Nielsen, GSTV now will enhance its Proof of Play data for its various sub-networks by aggregating them into Splash, which provides a single point of access for reporting performance.

“We have evaluated countless products over the last several years to help us streamline our station operations and media management processes,” says David Leider, GSTV’s CEO. “Ayuda is the only vendor that has demonstrated a deep understanding of how to provide us with a holistic, integrated solution that will enable us to significantly streamline the way we run our business. The unique combination of CRM, billing, scheduling, content management and player software allows us to run our business end-to-end.” Having provided comprehensive media workflow management software to some of the world’s largest OOH networks for almost a decade, Ayuda is well positioned to assist digital networks achieve the same level of efficiency in managing their entire operations from a single system. Specifically, Ayuda’s platform will provide GSTV with functions from pre-sales pipeline management, to billing and invoicing, and enhanced proof of play.

ABOUT GSTV

Gas Station TV (GSTV) is the largest national away-from-home television network delivering a one-to-one consumer viewing experience. Since its inception five years ago, GSTV has grown from a five-station pilot in Dallas to almost 30 million monthly viewers at the pump in more than 100 U.S. DMAs at the nation’s leading gas retailers. With offices in Chicago, Detroit, Los Angeles, and New York, GSTV is a proven tool for driving business for advertisers and increasing the revenue stream for gas retailers. As the first independently audited and measured network in the gas space, GSTV delivers Nielsen verified viewership, demographics, dwell time, network size and recall. For more information, please visit GSTV.com, follow us on Twitter @GasStationTV, on Facebook: Facebook.com/GasStationTV, and on YouTube: YouTube.com/GasStationTV. Gas Station TV is a Destination Media, Inc. company.

ABOUT AYUDA

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com.

 

Daniel Fleischer
Director of Business Development
Ayuda Media Systems
+1 (514) 845-0824

Ayuda Announces Juice: Sales Tools for Ad Networks

New Suite of Sales Applications for D/OOH Networks to be Unveiled at the Digital Signage Expo This Week

By Daniel Fleischer, Las Vegas, NV

Mar 6, 2012

Ayuda Media Systems, makers of the world’s most sophisticated, and now most comprehensive media operations platform for D/OOH networks, is releasing a groundbreaking new addition to its already extensive portfolio of workflow management applications. Juice™, comprising a full suite of sales oriented tools for D/OOH advertising networks, allows the media vendor’s sales organization to manage all aspects of the sales pipeline, from pre-sales, checking avails, creating proposals, to reporting, on the same platform from which avails are tracked and content is scheduled. This represents the first time that any “off the shelf” product with such a wide array of media sales, operations, and execution capabilities becomes available to media networks without the need for costly custom integration, where the entire business can efficiently be run from a single platform.

With Ayuda Juice™ for sales, Splash™ for scheduling, Finance for invoicing and lease payouts, and the Business Intelligence suite, the entire media business can be run from a single, unified platform and user experience. Juice™ is a suite of seamlessly integrated browser-based software applications that provide all the business functions for a media vendor’s sales team that would normally require several disparate programs to address. Juice™ includes a CRM (Customer Relationship Management) application that is the only one of its kind, completely customized for the needs of a D/OOH salesperson. In addition to providing management of leads, contacts, pipeline, reports and other standard CRM features, Juice™ allows the sales force to view sales inventory (avails) in real-time, empowering them with the ability to generate proposals that are timely and relevant.

The Juice™ digital sales proposal engine takes those real-time avails and turns them into beautiful, complete, and accurate proposal documents that can be instantly sent to the customer or viewed live from the application on a mobile device or tablet. Juice™ also offers a full complement of reporting features for sales management, which can be incorporated into Ayuda’s holistic BI (Business Intelligence) platform to track KPIs by the media company’s executive leadership. Ayuda has an eight-year track record of providing media workflow management tools for some of the world’s most prominent OOH networks. This has always included the ability to manage an ad campaign from its inception – the sales proposal – through booking, mapping, scheduling, invoicing, ad revenue sharing payout, and live interactive Proof of Performance for digital and traditional networks. Now, in addition to the new sales pipelining, reporting, and management capabilities introduced by Juice™, a milestone for the industry is established: from a single platform and user experience, digital avails are retrieved in a meaningful way and seamlessly translated into proposals, forming the workflow foundation that is preserved through to the lease payouts owed on a contract that began simply as a contact lead in the CRM.

“Having provided a comprehensive set of tools for both traditional and digital networks for years, we know just how much more complex digital avails can be, states Andreas Soupliotis, Ayuda’s CEO. “What’s so ground breaking about Juice is that we have solved the most difficult problem for digital networks: how to check avails quickly, meaningfully, and then allow the sales force to use those results to do their jobs efficiently and easily, which is to propose and sell. We empower the sales team with the mechanism to check digital avails based on budget, day part, number of spots, target demographics, and audience numbers. They can do all of this with just a few clicks, live while on location at a customer directly from their mobile devices or tablets, and have those proposals pushed seamlessly to Splash™ for scheduling, and finally to our Finance product for invoicing and financial reporting. With Juice™, Ayuda continues to fulfill its promise of making the entire network’s operations easier, more efficient, and more cost effective.”

Daniel Fleischer, Ayuda’s Director of Business Development, additionally states that “Ayuda has been testing Juice™ for some time now within our existing customer ecosystem, to ensure development of a product that doesn’t just embody Ayuda’s vision of a ground-breaking product, but which solves the most difficult challenges that our customers live every day. With customers like GSTV, Eye, enVu, and several other international customers giving us real, practical street level input, we consider ourselves honored to be in the position to apply our world class software know-how to solving today’s existing, and tomorrow’s anticipated business challenges. It is because we are wholly committed to our partners’ success that we ourselves have been so successful at what we do, which is to significantly facilitate how D/OOH networks run their sales and operations.”

ABOUT AYUDA

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com

Daniel Fleischer
Director of Business Development
Ayuda Media Systems
+1 (514) 845-0824

EYE launches Eye Proof – Proof-of-Posting for Out-of-Home Campaigns

Nov 3, 2011

Leading Out-of-Home media operator, EYE, today announces the launch of Eye Proof – a market leading, web-based, Proof-of-Posting (POP) service, powered by BMS.net and available to agencies and clients across Australia and New Zealand. Eye Proof enables EYE to deliver guaranteed campaign accountability for customers who have booked EYE media across the Eye Fly, Eye Shop, Eye Drive and Eye Study products. It is available online via eyecorp.com and is an easy-to-use service where advertisers gain immediate access to their campaign details.

Hamish Michie, General Manager, Sales Strategy and Performance, EYE ANZ commented, “Eye Proof is an innovative service that leads the way for Proof-of-Posting in the Out-of-Home sector. Timely and transparent accountability are increasingly important to advertisers, and Eye Proof is the most advanced delivery system in both the Australian and New Zealand Out-of-Home markets.” Eye Proof provides clients and agencies with the following capabilities;

  • Access to detailed reports for all campaigns with a single log-in
  • Obtain detailed posting data by location
  • Generate flexible, professional, print-quality completion reports that include photos and maps
  • Download POP photos for campaign postings • MOVE generated campaign reach and frequency delivery reports (for Australian campaigns) EYE is a leading Out-of-Home media company specialising in airport, retail, roadside and university media, reaching large-scale audiences across Australia and New Zealand.

ABOUT EYE CORP MEDIA

EYE Corp Media is the out-of-home media company that reaches consumers nationwide in local communities where they shop, dine, commute and play. EYE uses multiple media platforms, from backlit posters and high-definition digital screens to mobile and experiential marketing, to deliver advertising to consumers in malls, commuter stations and bars. With a focus in the top 20 DMAs, EYE helps advertisers target key markets on a national, regional or hyper-local scale and activate consumers where and when they are most receptive to branding and sales messages. Visit us at www.eyecorpmedia.com

ABOUT AYUDA

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com.

 

Joe Cotugno
Partner, Senior Vice President of Global Client Services
Ayuda Media Systems
+1 (514) 845-0824 x200

Ayuda FC Crowned CCSL 2011 Champions

Ayuda FC defeats Amro Travel FC to be crowned CCSL Division 4 champions

By Joe Cotugno, Montreal, QC

Aug 11, 2011

Ayuda FC won the CCSL Summer 2011 Division 4 championship tonight by defeating the Amro Travel FC squad in penalty kicks. After a hard-fought exciting match that ended in a 1-1 tie, the Orange & Blue outscored their opponents 4-3 in penalty kicks to take home the CCSL Division 4 cup. “It took us 4 years, but the Ayuda FC squad has finally shown their strength on the pitch by taking home this championship,” said Joe Cotugno, Vice-President of Client Services at Ayuda Media Systems, and 4-year veteran and captain of the Orange & Blue squad.

“Every single player on the team deserves the credit for this win, and I am extremely proud to have been a part of the team’s success,” added Andreas Soupliotis, President & CEO of Ayuda Media Systems, and 4-year veteran of the Orange & Blue.

AMRO TRAVEL TAKE THE EARLY LEAD

The match started off with the Ayuda FC squad dominating the play and keeping possession of the ball mostly to themselves. However, the Amro Travel side took an early lead in the 5th minute when they capitalized on a defensive breakdown by the Orange & Blue to put one past Ayuda goalkeeper Steven Ciampanelli.

“Despite owning the match until that point, we made a series of errors in our half which resulted in a goal by Amro,” commented Rosario Guglietta, sweeper for the Ayuda squad. “It was tough to accept being down by one so early in the match, but we knew there was still 55 minutes to play, so we concentrated on tightening up the defense and getting that goal back.” Ayuda controlled the play for the remainder of first half, and fought hard to get the equalizer. At least three shots hit the goalposts or crossbar of the Amro Travel net, and several others were sent slightly wide by Ayuda defenseman Marco Manocchio, forward Guido Muzzo, and midfielder Jeff Lagendyk. Ayuda striker Stefano Vani pressed hard into the Amro zone in the 22nd minute and was fouled inside the box to earn a penalty kick attempt. His kick sailed into the net just beyond reach of the Amro goalkeeper to bring the match to a 1-1 tie.

TENSIONS RISE IN SECOND HALF

With both teams knowing that the championship was on the line, the tension escalated in the second half. Players on both squads fought hard for possession of the ball, and several challenges resulted in cautions early on. Ayuda midfielder Jeff Lagendyk received his first yellow card of the season for a rough challenge on his Amro opponent. However, he quickly made amends by sending a blistering shot from 30 meters out that tested the Amro goalkeeper’s ability. Ayuda striker Ivano Pirro added to the barrage of shots against the Amro net a few minutes later with a missile fired from inside the box which was stopped by the keeper. Thomas Okeke, Ayuda midfielder, headed a well-timed cross from striker Stefano Vani just over the crossbar in the 48th minute, eliciting cheers from the Orange & Blue fans in the stands (nicknamed the Orange Tornado). With the score tied at 1 and time dwindling down, both teams turned up the pressure in the final minutes of the match. Those same fans witnessed several heated exchanges amongst players on both sides, and lots of shouting from both teams. The tensions rose to a pitch when Craig Hastings, Ayuda midfielder, was fouled by his Amro counterpart, and both players were sent off with a red card for exchanging words. The match ended in a 1-1 draw and proceeded to penalty kicks with the Ayuda FC side missing one of their star penalty kickers, Costa Foussekis, who missed the match due to a scheduling conflict. Moreover, after having played an excellent match, Ayuda defenseman Gaetano Cardone, who had substituted in the final seconds of the match, was unable to participate in the penalty shootout.

AYUDA WINS IN PENALTY KICKS

With the championship on the line, each team prepared their initial lineup for the penalty shootout. Amro Travel slipped one past Ciampanelli on their first shot, while Ayuda fullback Anthony Mormina sent his opening kick over the crossbar. The tally rose to 2-0 when Amro scored on their second attempt and Ayuda striker Mark Shine’s penalty kick was stopped by the Amro keeper. With the pressure mounting, forward Ivano Pirro kept Ayuda in the game by scoring on his attempt, after Amro scored on their third try. With the shootout score at 3-1 in Amro’s favour after 3 kicks each, it was Ciampanelli’s turn to shine for Ayuda. He stopped the next two shots by Amro, while Lagendyk and Vani hit the net for the Ayuda side to bring the tally to 3 all. Ciampanelli again came up with a brilliant save against the Amro side’s 6th kicker to give Ayuda the opportunity to take the championship. But it was Ayuda striker Guido Muzzo who would have all the glory as he chipped in a glorious penalty kick to end the shootout at 4-3 for Ayuda. “I just visualized the ball hitting the back of the net and tried not to think about the last time I was in a position to win a match on penalties,” proffered Muzzo, a 3-year veteran of the Orange and Blue, referring to his infamous miss in the semi-final round of the Summer 2010 season. “I was glad to have the opportunity to make up for last time, but I was also confident that I would make this shot,” Muzzo added. In the stands, the Orange Tornado erupted in a frenzy of cheers and the Orange & Blue squad celebrated on the pitch as though they had just won the World Cup. “In our eyes, after 4 years of toiling in the league, winning this championship felt like winning the World Cup,” commented Ricardo Poupada, the Ayuda midfielder who was sidelined with a season-ending injury earlier in the season.

ABOUT AYUDA FC

Ayuda FC is the official football club of Ayuda Media Systems, developer of Splash™, BMS, and Symphony, the world’s most sophisticated software platform for the D/OOH industry. With over ten 3-year veterans and several 4-year veterans on the squad, the CCSL 2011 summer season turned out to be the Orange & Blue’s most successful season yet.

ABOUT CANADIAN CORPORATE SOCCER LEAGUE

The Canadian Corporate Soccer League (CCSL) is a non-profit, co-ed, recreational soccer league, committed to offering a high-level of organized play and promoting the league’s core values: Team play; Healthy living; Inter-company networking; and Amateur sport. The CCSL believes that on the road towards Corporate Social Responsibility, corporations must participate in healthy living habits and contribute to a better work-life balance of all its employees.

 

Joe Cotugno
Partner, Senior Vice President of Global Client Services
Ayuda Media Systems
+1 (514) 845-0824 x200

Ayuda FC Advances to CCSL 2011 Summer Finals

Fourth-place Ayuda FC defeats first-place Ye Olde Orchard FC in semi-final match to advance to Division 4 finals

By Joe Cotugno, Montreal, QC

Aug 9, 2011

Coming off a 6-2-6 season, Ayuda has advanced to the CCSL Division 4 finals by defeating the Ye Olde Orchard squad in a heated match on Tuesday night. In what turned out to be a rather one-sided match, the Orange & Blue outscored the division-leading Ye Olde Orchard veterans by a 5-1 margin in rainy conditions. “The team played exceptionally well, especially during the second half. I am proud of our players for playing hard to excite & inspire the world of soccer,” said Andreas Soupliotis, President & CEO of Ayuda Media Systems, and 4-year veteran of the Orange & Blue squad. “If we continue to play this well as a team, and concentrate on playing focused football, I am confident we can take the championship.

YE OLDE ORCHARD LOOKING TO AVENGE RECENT LOSS

Ye Olde Orchard was looking to come back from a bitter loss at the hands of the Ayuda squad at the end of the regular season. After having beaten Ayuda twice in regular season play earlier in the season, Ye Olde Orchard went down to Ayuda in a 1-0 nail-biter marred by heated exchanges and tensions between the two teams on July 26. However, perhaps emboldened by their recent win, the Orange & Blue were in no mood to indulge the Ye Olde Orchard squad. Ayuda took an early lead in the first half Tuesday night when Stefano Vani took advantage of a defensive break down on the Ye Olde Orchard side of the pitch. After Ayuda increased their lead to 2 goals thanks to a precision bullet kick by Guido Muzzo late in the first half, Ye Olde Orchard seemed poised for a come-back when they lobbed a free kick just over Ayuda’s goalkeeper to bring the score to 2-1 just before the second half.

SEA OF ORANGE IN SECOND HALF

The second half started off with both teams fighting for possession, but ended with Ayuda scoring 3 unanswered goals against a rapidly dwindling Ye Olde Orchard side. The Black & White squad lost two players to injuries, as Ayuda ran off with the match. Jeff Lagendyk finished off a fantastic cross from Guido Muzzo by sprinting 30 yards to overpass two defensemen and tip the ball into the net to bring the score to 3-1. It was all downhill for the Black & White from there, as Stefano Vani scored his second and third goals of the match to bring the final score to 5-1. “We played well as a team, and kept disciplined and focused. That’s what got us this win. Our pinpoint precision passing, good ball-handling, and our aggressiveness to be first to the ball, is what enabled me to score a hat-trick tonight,” recalled Vani. Vani’s three goals bring his season total to six goals, making him the second highest goal scorer on the Ayuda FC team. The final of the CCSL Division 4 Summer 2011 playoffs will be held at the Concordia Loyola Dome on Thursday, August 11 at 9:30 pm. Ayuda FC will take on Amro Travel FC in what will surely be a hotly contested match as the teams have a 1-1-1 record between them for the regular season.

ABOUT AYUDA FC

Ayuda FC is the official football club of Ayuda Media Systems, developer of Splash™, BMS, and Symphony, the world’s most sophisticated software platform for the D/OOH industry. With over ten 3-year veterans and several 4-year veterans on the squad, the CCSL 2011 summer season turned out to be the Orange & Blue’s most successful season yet.

ABOUT CANADIAN CORPORATE SOCCER LEAGUE

The Canadian Corporate Soccer League (CCSL) is a non-profit, co-ed, recreational soccer league, committed to offering a high-level of organized play and promoting the league’s core values: Team play; Healthy living; Inter-company networking; and Amateur sport. The CCSL believes that on the road towards Corporate Social Responsibility, corporations must participate in healthy living habits and contribute to a better work-life balance of all its employees.

 

Joe Cotugno
Partner, Senior Vice President of Global Client Services
Ayuda Media Systems
+1 (514) 845-0824 x200

Ayuda Announces Free Splash Player Now Runs On Android And Apple Devices

Ayuda announces that its free Splash digital signage player now runs on Google Android and Apple iOS devices, including Google Tablets, Google Phones, Apple iPads, iPhones, and iPods

By Joe Cotugno, London, UK

May 18, 2011

At Screen Media Expo 2011 today, Ayuda Media Systems (“Ayuda”) announced that, in addition to its existing Windows and Linux support, the free Splash Digital Signage Player now also supports devices running Google’s Android and Apple’s iOS operating systems. The Splash™ Digital Signage Player is available for immediate download for free from both the Google Android Marketplace, and the Apple App Store. With the addition of Android and iOS, the free Splash™ Digital Signage Player now supports all major desktop and tablet operating systems. This opens up a plethora of possibilities in the digital signage market space as hardware vendors and digital signage vendors continue their quest for ever-cheaper, all-in-one solutions for next-generation digital signage networks.

“With new Android-powered devices being announced every week, who knows what form factors will be available tomorrow,” contemplated Andreas Soupliotis, President & CEO of Ayuda.

“Imagine a future where LED TVs will be running Android software, or where Apple releases a 15-inch iPad. With convergent devices, network operators will be able to benefit from hardware and maintenance cost savings, as well a faster time to market. Ayuda wants to be at the forefront of that future vision.” Current tablets, including the various Android-powered tablets, and Apple’s iPads, already incorporate many of the technologies that network operators look for in a robust, efficient, hardware media player. With built-in wireless communication, solid-state drives, touch interactivity, and sophisticated heat management – not to mention gorgeous screens – the current generation of Google and iOS-powered tablets are well positioned to form the backbone of next-generation digital signage networks.

“Why would a network operator want to source, pay for, assemble, and maintain separate screens, PCs, network cards, and other components, when they could simply hang an Android-powered device on the wall?” asked Soupliotis. “Granted, the current available sizes would not work for all network operators, but Ayuda sees a future where Android-powered devices will increase in screen size. Our vision is to power any device on any platform.” A number of companies are marketing tablet wall-mounts and stands for retail and corporate use, legitimizing the possibility of using tablets in digital signage networks. Several leading LCD manufacturers are also already toying with the idea of powering their screens with Google’s Android operating system, further lending credibility to Soupliotis’ vision. According to Soupliotis, the Splash™ Digital Signage Player will be well-positioned when Android-powered TVs hit the market. Network operators will have an easy, integrated platform on which to base their networks. “As far as we know, Ayuda is the only software player developer to build on top of the MONO platform (a platform-invariant version of the Microsoft .Net Framework),” explains Richard Markiewicz, Ayuda’s Lead Architect on the Splash Digital Signage Player. “That technology decision has proven to have far-reaching benefits, as we were able to achieve Android and iOS support with only a few additional lines of code.”

ABOUT AYUDA

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com

Joe Cotugno
Partner, Senior Vice President of Global Client Services
Ayuda Media Systems
+1 (514) 845-0824 x200

Ayuda to Launch its Pay-per-Look Featuring Intel® AIM Suite Technology at Screen Media Expo 2011

Ayuda Media Systems’ flagship Splash DOOH platform will demonstrate the futuristic and newly productized Pay-per-Look functionality to the European market, powered by Intel® AIM Suite technology

By Daniel Fleischer, London, England, UK

May 13, 2011

Ayuda Media Systems (“Ayuda”) announced today that it will be showcasing a concept demo to the European market with the integration of the Intel® AIM Suite (Audience Impression Metrics) into Splash, its flagship ERP system for DOOH networks, at the Screen Media Expo 2011 show in London. Dubbed “Pay-per-Look”, the application allows advertisers to be billed based on how many people actually looked at their ad, which can be determined by using Intel AIM Suite technology that relies on optical sensors to detect faces that turn towards the display while completely honoring privacy. Following a very warm reception from network operators and advertising agencies since the initial unveiling of the concept earlier this year to North American audiences at DSE 2011 in Las Vegas, Ayuda has decided to make the same demonstration available to the European marketplace with this announcement.

“We were astonished to witness just how much interest our initial demonstration garnered a few months ago. We have been inundated with inquiries from DOOH network operators and ad agencies regarding the possibilities of this concept,” said Andreas Soupliotis, CEO of Ayuda. “This revolutionary concept helps operators demonstrate the value of their networks to advertisers, leveraging audience tracking technology to track who has viewed the screen and then bill based on the number of “looks.” We are excited that the future of ad sales may very well see the networks charge advertisers based on how many people actually look at the ad, versus how many people are merely exposed to it.”

Current practice in the ad-based DOOH industry is to bill based on the number of impressions delivered. However, impression counts are typically based on audience measurement research that simply counts how many people are exposed to, or have the chance of being exposed to, an ad. The Pay-per-Look application takes impression counts to the next level by counting people looking at an ad, as opposed to counting people passing by an ad. By combining anonymous audience detection technology with digital signage software, it becomes possible to detect exactly how many “looks” each campaign received. This is a much more meaningful system for both the network and the advertiser, as the operator justifies the viability of the network while the advertiser benefits from being billed according to precisely how many people viewed the ad. Ayuda has also announced that Splash now officially supports Intel® Active Management Technology (Intel® AMT), a hardware based technology for remotely and securely managing the PC.

Soupliotis further states: “In keeping with our dedication to empowering the network operator, we’re also pleased to announce that with official Splash support for Intel® AMT, we make it possible for our customers to more easily remotely manage their digital signage media players. Our strategic relationship with Intel has helped us further our commitment to providing the best possible set of both management and measurement tools to the network operator.” Jose Avalos, director of retail and digital signage for Intel’s Embedded and Communications Group, commented: “By leveraging the latest Intel technologies, companies such as Ayuda are able to continue to develop innovative solutions to meet the evolving needs of the digital signage industry. Pay-Per-Look is a demonstration of Intel AIM Suite at work. This type of application exemplifies Intel’s commitment to delivering key solutions for Intelligent Digital Signage networks.” Ayuda, developers of Splash, an ERP system for digital signage networks that includes content management software as well as a digital player, has been developing solutions for the OOH industry for over seven years and has invoiced over a quarter of a billion dollars in OOH billing. Meanwhile, the Intel AIM Suite technology will enable any network operator to detect, analyze, and audit audience measurement data, and have a clear picture of how digital signs are influencing audience behavior.

ABOUT AYUDA

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com

Daniel Fleischer
Director of Business Development
Ayuda Media Systems
+1 (514) 845-0824

Ayuda and YESCO to Form Strategic Partnership

Ayuda Media Systems and YESCO Electronics have announced their intention to deliver a co-branded content management platform, providing YESCO digital billboard customers with the option to leverage Ayuda’s Splash DOOH management technology

By Joe Cotugno, Miami, FL

Apr 12, 2011

ABOUT YESCO ELECTRONICS

YESCO Electronics is the established leader in digital outdoor, with over 1,500 installations in the U.S. and Europe. YESCO Electronics’ continued dominance in power consumption, contrast ratios, comprehensive diagnostics, and in-field calibration ensure top tier display performance long-term. YESCO Electronics has been building electronic displays for over 30 years, and has been the outdoor industry’s digital leader since 2003.

ABOUT AYUDA

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com

 

Joe Cotugno
Partner, Senior Vice President of Global Client Services
Ayuda Media Systems
+1 (514) 845-0824 x200

Ayuda Shifts Media ERP Platform To Microsoft’s Azure Cloud

Leading OOH/Digital OOH media management platform adds uncompromising agility and efficiency for clients through cloud computing; strengthens service levels and security

By Joe Cotugno, Las Vegas, NV

Feb 24, 2011

Ayuda Media Systems is giving media industry clients even more agility and efficiency to meet their shifting business demands by moving its Enterprise Resource Planning service to Microsoft’s Windows Azure cloud computing platform. Announced at this week’s Digital Signage Expo trade show in Las Vegas, the move to Azure allows Ayuda and its Out Of Home and Digital Out Of Home media clients around the globe to make on-demand changes in computer processing and data storage requirements using simple, web-based controls. “We’ve run our own cloud service up until now and it has served us well, but moving to Azure gives us an incredible amount of flexibility in how we work with our customer,” says Andreas Soupliotis, President and CEO of Ayuda. “If we have a client contact us and say, ‘We need more CPU power’, we can literally go into the Azure control console online and add more horsepower with just a couple of clicks.”

Azure gives Montreal-based Ayuda instant scalability to meet any client demands for short-term, large-volume computing or batch processing. Microsoft’s global server farm footprint also markedly strengthens Ayuda’s service level and disaster recovery position.

“Prospective customers challenge us on issues like redundancy and recovery processes, and while we’ve always had a good scheme in place, Azure makes us bulletproof,” explains Soupliotis. Ayuda has redesigned and fully tested its applications to call into and interact with the Azure platform. Digital Out Of Home media network operators can find out more about Ayuda’s cloud capabilities this week at the DSE 2011 trade show in Las Vegas, Feb. 23-24. Ayuda has an exhibit hall booth (# 1829), where it will be demonstrating its Splash™ ERP platform.

Splash™ is a comprehensive media management system for Digital OOH networks that includes asset management, granular scheduling and targeting, dynamic and static loop templates, peer-to-peer content distribution, and network monitoring. Splash™ ties in seamlessly with Ayuda’s BMS software suite, which includes modules for billing and invoicing, leasing, mapping, proof of performance, and reporting. Ayuda executives will also be available to discuss the recently announced OpenSplash™, a free, multi-platform open source media player that can be driven by any digital signage/DOOH content management and scheduling system.

ABOUT AYUDA

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com.

 

Joe Cotugno
Partner, Senior Vice President of Global Client Services
Ayuda Media Systems
+1 (514) 845-0824 x200

Ayuda to Showcase Futuristic Pay-per-Look Concept Featuring Intel® AIM Suite Technology at DSE 2011

Ayuda Media Systems’ flagship Splash DOOH platform will showcase conceptual demo of future Pay-per-Look integration possibilities of Intel® AIM Suite technology

By Joe Cotugno, Las Vegas, NV

Feb 23, 2011

Ayuda Media Systems (“Ayuda”) announced today that it will be showcasing a concept demo with the integration of the Intel® Anonymous Impression Metrics Suite (Intel® AIM Suite) into Splash, its flagship ERP system for DOOH networks, at the DSE 2011 show in Las Vegas. Dubbed “Pay-per-Look”, the concept will allow advertisers to be billed based on how many people actually looked at their ad which can be determined by using Intel® AIM Suite technology that relies on optical sensors to detect faces that turn towards the display while completely honoring privacy.

“Technology allows us to create ever more meaningful ways to bring an advertiser’s message to the right audience,” said Andreas Soupliotis, CEO of Ayuda. “The future of ad sales might see network operators charge advertisers based on how many people actually look at an ad, as opposed to how many people are exposed to an ad, as is the case today.” Pay-per-Look is a revolutionary concept in ad-based advertising that will leverage audience tracking technology to track who has viewed the ad, and bill advertisers based on the number of “looks”. Current practice in the ad-based DOOH industry is to bill based on the number of impressions delivered. However, impression counts are typically based on audience measurement research that simply counts how many people are exposed to, or have the chance of being exposed to, an ad. The Pay-per-Look concept would take impression counts to the next level by counting people looking at an ad, as opposed to counting people passing by an ad. By combining anonymous audience detection technology with digital signage software, it becomes possible to detect exactly how many “looks” each campaign received.

The integration of this technology demonstrates much promise for both network operators and advertisers. Using the Pay-per-Look concept, network operators could have the metrics to prove the viability of their network and advertisers would benefit by only paying for people who actually view their ad. Soupliotis explains further: “This is a concept demo, much the same way car manufacturers demo concept cars at auto shows. While the Pay-per-Look concept is futuristic, it offers insight into a possible world where DOOH billing resembles the Internet’s Pay-per-Click success as proven by Google AdWords.” Ayuda, developers of Splash, an ERP system for digital signage networks that includes content management software as well as a digital player, has been developing solutions for the OOH industry for over seven years and has invoiced over a quarter of a billion dollars in OOH billing. Meanwhile, the Intel AIM Suite technology will enable any network operator to detect, analyze, and audit audience measurement data, and have a clear picture of how digital signs are influencing audience behavior.

ABOUT AYUDA

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com.

 

 

Joe Cotugno
Partner, Senior Vice President of Global Client Services
Ayuda Media Systems
+1 (514) 845-0824 x200

Ayuda Announces OpenSplash – a free, open source digital signage player

At ISE 2011, Ayuda announces that it will donate its splash digital signage player to the industry as an open source initiative

By Joe Cotugno, Amsterdam, NL

Feb 1, 2011

Ayuda Media Systems (“Ayuda”) announced today at ISE 2011 that it will be open sourcing its Splash Digital Player. Dubbed “OpenSplash”, it is a free, multi-platform open source player that can be driven by any content management and scheduling system. “Offering a free, open source media player will enable a new wave of innovation in the signage industry” said Andreas Soupliotis, President & CEO of Ayuda.

“There are a multitude of software vendors in the space that basically all do the same thing – push content from a content management system (CMS) to a network of players. Some do it a little better than others but the differentiation of identity is just not there. If there were a standard open software player that the industry rallied behind then everyone could focus on innovating next generation signage opportunities. Each year at DSE, ISE and Screenmedia Expo you’ve got the same vendors showing marginal improvements on their software. Innovation is stagnant. OpenSplash might hopefully change that. By embracing a copyleft-oriented mindset, we expect to see exciting innovations and extensions to the player developed by an open-source community.”

Soupliotis continued by explaining some of the benefits of OpenSplash: “Larger digital networks often opt to build bespoke CMS and players. These kinds of networks could cut their development costs by extending an already-existing open source player. You don’t want to reinvent the wheel. Besides, the secret sauce for these networks lies in their complex CMS, not in the player.” He added: “Screen vendors also stand to benefit from OpenSplash. They can focus on what they know how to do best – hardware while potentially bundling a free open source player.” Soupliotis also believes that DOOH aggregators benefit from OpenSplash: “Aggregators should also like to see an open source player, as it means they would not have to perform silos of one-by-one integration efforts with each software vendor in order to fulfill campaign execution. More importantly, they will be able to deliver a single proof-of-play report to the advertiser across several networks for a single buy.”

Aside from operating as a simple SMIL-based player by consuming SMIL playlists and content, OpenSplash can also double as a more intelligent rules-based player that can manage dynamic loops and create playlists on the fly. Supporting video walls, frame synchronization across multiple players, zones, and dynamic content, it is designed to be driven by any SaaS-based CMS because the player consumes a set of standard Web services for pulling schedules and content. The source code that makes up OpenSplash is written mostly in the modern C# programming language, and is built on open and platform-invariant standards such as Mono, FFMpeg, and MPlayer. As with most signage players, it has full support for H.264 1080p video, flash, HTML5 and many other formats. It runs on Linux, Windows and Android operating systems.

OpenSplash is a project that was inspired and championed by Adrian Cotterill, Editor-in-Chief of DailyDOOH. Cotterill commented on OpenSplash: “There’s no doubt in my mind that this initiative will kick start even more innovation in our industry. Screen manufacturers will be able to build robust players that support every inch and every feature of their displays, online aggregators will be able to collect data direct from players and network management tools will be able to better collect proof of play information, to name but a few uses.” Cotterill added “This initiative will also attract new developers and even bring academia into the fold, fostering even more innovation. This is truly an exciting announcement.” OpenSplash will be made available to the general public in Q2 of 2011. Current efforts include implementing an open source community portal for support forums, shared source code control, knowledge base articles, versioning of enhancements, and code documentation.

ABOUT AYUDA

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com

ABOUT DAILYDOOH

DailyDOOH is recognized as an independent, impartial, international source of information for the Digital Signage and Digital Out-of-Home industry. It focuses exclusively on consultancy, industry analysis and market research and is put together by a small team of people based in San Francisco, Montreal, New York, London, Paris, Madrid and Tokyo.

 

Joe Cotugno
Partner, Senior Vice President of Global Client Services
Ayuda Media Systems
+1 (514) 845-0824 x200

Ayuda Rebrands BMS Digital as Splash

To better reflect their expanding product portfolio, Ayuda rebrands BMS Digital as Splash

By Joe Cotugno, Montreal, QC

Jan 31, 2011

Ayuda Media Systems (“Ayuda”) today announced that it will be rebranding its flagship ERP system for DOOH networks as Splash. The move aims to better reflect and differentiate Ayuda’s expanding portfolio of products which now includes BMS – ERP software for the traditional out-of-home industry; Splash (previously BMS Digital) – ERP, CMS, and free software player for the ad-based DOOH industry; and the soon to be launched Symphony – a comprehensive buying platform for the entire OOH industry.

“The BMS moniker – which was originally an acronym for Billboard Management System – no longer reflected the reality of the DOOH marketplace where most digital displays are not billboards,” explains Joe Cotugno, Vice-President of Client Services at Ayuda. “We felt it was time to introduce a new, fresher, name for our DOOH platform, especially as we continue to expand our portfolio of products.” BMS Digital, Ayuda’s sophisticated platform for ad-based DOOH networks, which includes ERP functionality such as sales & proposal generation, invoicing, lease payouts, and financial reporting, as well as a full-featured, rules-based digital content management system and a free software player, will be rebranded as Splash beginning with the upcoming release of BMS Digital due to be launched at DSE this year.

ABOUT AYUDA

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com.

Joe Cotugno
Partner, Senior Vice President of Global Client Services
Ayuda Media Systems
+1 (514) 845-0824 x200

OAA relaunches as Outdoor Media Centre

The Outdoor Advertising Association (OAA) today relaunches itself as the “Outdoor Media Centre”

Jan 26, 2011

The rebrand comes as the OAA moves its primary focus to the inter-media planning process at agencies and advertiser clients – repositioning as a resource centre, a service to support everyone who plans media and is looking for arguments in favour of outdoor.

The Outdoor Media Centre will market the outdoor medium – celebrating change, heralding the new campaigns, and putting its weight behind the new industry audience research launching soon. Meanwhile it retains the role as the trade association for outdoor media owners and continues to lobby on behalf of its members, to deal with central and local government, to promote good practice in health and safety and to engage in environmental issues.

New website www.outdoormediacentre.org.uk also launches today to represent the new positioning by providing an information gateway which is more customer-facing and user-friendly. It is now easy to find suppliers and to search among the media owner members. Statistics, photos, videos and “10 reasons why” arguments for outdoor advertising make the site more inter-active.

The repositioning has been supported by heavy-weights of the media industry, such as OMD’s Steve Williams, Carat’s Tracy De Groose and MediaVest’s Steve Parker sharing their views on the benefits of outdoor advertising on the new website.

Jeremy Male, chairman of the Outdoor Media Centre, said: “With the bidding for outdoor advertising around the Olympics and the new outdoor audience research coming up, 2011 and 2012 are very exciting years for the outdoor industry. It is time for advertisers and agencies to reappraise the role of outdoor. This re-launch will benefit the whole industry.”

For further information please contact:

Georgina Lipscomb at Propeller
Tel: 0203 301 5343

Helen Nassey at Propeller
Tel: 0203 301 5341

Notes to editors: