EYE is First US Mall Media to Release POP System

Eye North America is thrilled to announce its new web-based Proof-of-Performance system, Eye Proof, powered by BMS.net

Joe Cotugno, New York, NY

Apr 7, 2008

Eye Proof enables EYE to deliver total accountability for clients’ advertising campaigns, making it simple for agencies and advertisers to track the progress of their campaigns with EYE. The EYE portfolio in North America encompasses over 4,500 panels in nearly 300 shopping malls across the United States, with more than half the portfolio sitting in the top 30 DMAs.

John G. Miller, Chairman North America of Kinetic Worldwide, commented: “With advertiser budgets being scrutinized for accountability we are thrilled that EYE is launching Eye Proof, enabling us to confirm our campaign postings in a much shorter time period and with greater precision.”

“Eye Proof represents a new frontier in Proof-of-Performance systems,” stated Andreas Soupliotis, President and CEO of Ayuda and creator of BMS.net™. “We could not be more excited to work with EYE on the release of this customized tool,” he added. The Eye Proof system will provide clients with the following capabilities:

  • View up-to-date posting details for campaigns
  • Track campaign status via web browser anywhere that Internet access is available • Obtain detailed posting data by DMA and malls for all panels in a campaign • Generate flexible, professional, print-quality completion reports that include photos and mall maps
  • Download POP photos of every posting in the campaign
  • Access all campaigns with a single login

David Gibbs, CEO Eye Media North America said today: “We are proud to add this innovative tool to EYE’s current offerings. At EYE, we value and deliver accountability and transparency. Eye Proof is a shining example of these ideals.” “We’re very pleased with this new system and look forward to continued benefits with all of our present and future campaigns with EYE,” added Mr. Miller. EYE initially launched this system for direct advertisers in late January, expanded out to agencies and their clients in mid February. With this launch, EYE is the first mall media company to provide its clients this web-based POP system, powered by BMS.net™.

ABOUT EYE CORP MEDIA

EYE Corp Media is the out-of-home media company that reaches consumers nationwide in local communities where they shop, dine, commute and play. EYE uses multiple media platforms, from backlit posters and high-definition digital screens to mobile and experiential marketing, to deliver advertising to consumers in malls, commuter stations and bars. With a focus in the top 20 DMAs, EYE helps advertisers target key markets on a national, regional or hyper-local scale and activate consumers where and when they are most receptive to branding and sales messages. Visit us at www.eyecorpmedia.com

ABOUT AYUDA

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com

 

Joe Cotugno
Partner, Senior Vice President of Global Client Services
Ayuda Media Systems
+1 (514) 845-0824 x200

CBS Agrees to National Proof Of Performance Rollout

One of Nation’s Largest OOH Media Companies Selects BMS.net™ Proof Of Performance System

Joe Cotugno, New York, NY

Mar 29, 2007

CBS Outdoor, one of North America’s largest outdoor media companies, has selected Ayuda Media Systems’ revolutionary BMS.net™ Proof Of Performance platform to deliver online, real-time, interactive Proof Of Performance to its customers throughout North America.

CBS Outdoor is among the world’s largest out-of-home media companies with more than $2 billion in revenues worldwide, providing custom media solutions to outdoor advertising agencies and direct clients throughout the United States, Canada, Mexico, South America, China and Western Europe, which includes a strong presence in the United Kingdom, Ireland, France, Italy, the Netherlands and Spain. CBS Outdoor’s customers – including major national & international advertising agencies – will be able to retrieve up-to-the-minute completion information for all of their OOH campaigns via a secure, online Proof Of Performance website that includes interactive maps, photos, and real-time posting details developed by Ayuda Media Systems.

“We are thrilled to count CBS Outdoor as one of our most prominent clients,” says Andreas Soupliotis, President & CEO of Ayuda Media Systems. “With over 40 markets in the U.S., and upwards of 100,000 billboards, CBS Outdoor is Ayuda’s largest customer to date. We are honored to have been selected as CBS’ technology partner of choice, and look forward to strengthening our relationship even further in the future.”

ABOUT CBS OUTDOOR

CBS Outdoor is a division of the CBS Corporation, and is one of the leading outdoor media companies in the world. CBS Outdoor is among the world’s largest out-of-home media companies with more than $2 billion in revenues worldwide. CBS Outdoor sells and services more outdoor advertising than any other billboard company in North America and currently operates nearly 550,000 outdoor media displays nationwide. In addition to over 100,000 traditional Billboards spread throughout every major U.S. city, CBS Outdoor offerings also include Street Furniture advertising, Transit advertising, Mall advertising and more, with coverage across vast geographies utilizing multiple media forms within key markets. For more information about CBS Outdoor, visit: www.cbsoutdoor.com

ABOUT AYUDA

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com

Joe Cotugno
Partner, Senior Vice President of Global Client Services
Ayuda Media Systems
+1 (514) 845-0824 x200

Ayuda Announces Release of BMS.net™ Version 2.3

Introduces BMS.net™ LiveLink, revolutionary inventory management functionality using Excel

By Joe Cotugno, New York, NY

Feb 5, 2007

Ayuda Media Systems, developer of the world’s most advanced media management platform for OOH companies, today introduced BMS.net™ LiveLink – revolutionary inventory management functionality using Microsoft Excel as the data-entry tool – as part of the latest release of the next-generation version of their flagship product, BMS.net™ version 2.3. “Many of our customers were accustomed to using Excel to manage their inventory.

With BMS.net™ LiveLink, they get the familiar Excel interface, with the full benefit of BMS.net™ in the back-end,” says Joe Cotugno, Director of Products at Ayuda Media Systems. Incorporating cutting-edge data-synchronization technology from Microsoft, BMS.net™ LiveLink is not simply a data export tool. LiveLink offers fully bi-directional data synchronization capabilities. “After modifying inventory data directly within Excel, users can synchronize their changes to the BMS.net™ Matrix with the click of a button,” adds Cotugno. The BMS.net™ LiveLink functionality unveiled today allows users to use Microsoft Excel to:

  • Add, edit, & delete panels directly from within Excel
  • Add, edit, & delete sites directly from within Excel
  • Update location, address, and contact information for all panels
  • Batch update geo-code data (ie: latitudes & longitudes) for all panels
  • Maintain Photo Sheet info for all panels
  • Add panels to sites
  • And More!

“Ayuda is a Microsoft Gold Certified Partner which grants us unprecedented access to all the latest Microsoft technology. We are always on the lookout for new and innovative technologies that will allow us to enhance our users’ experience with BMS.net™,” added Andreas Soupliotis, President & CEO of Ayuda Media Systems.

ABOUT AYUDA

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com

Joe Cotugno
Partner, Senior Vice President of Global Client Services
Ayuda Media Systems
+1 (514) 845-0824 x200

EYE Agrees to Proof Of Performance Rollout in the US

EYE Corp Selects BMS.net™ Proof-of-Performance System For North American Division

Joe Cotugno, New York, NY

ABOUT EYE CORP MEDIA

EYE Corp Media is the out-of-home media company that reaches consumers nationwide in local communities where they shop, dine, commute and play. EYE uses multiple media platforms, from backlit posters and high-definition digital screens to mobile and experiential marketing, to deliver advertising to consumers in malls, commuter stations and bars. With a focus in the top 20 DMAs, EYE helps advertisers target key markets on a national, regional or hyper-local scale and activate consumers where and when they are most receptive to branding and sales messages. Visit us at www.eyecorpmedia.com

ABOUT AYUDA

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com

 

Joe Cotugno
Partner, Senior Vice President of Global Client Services
Ayuda Media Systems
+1 (514) 845-0824 x200

Ayuda Selected As Founding Gateway in Ebiz For Media Initiative

American Association Of Advertising Agencies’ Ebiz For Media Initiative Secures Commitment From Leading Technology Vendors As Founding Gateways

Joe Cotugno, New York, NY

Aug 21, 2006

The American Association of Advertising Agencies’ ebiz for media initiative has secured the commitment of Ayuda Media Systems, Donovan Data Systems, eMediaTRADE, Harris Corporation, Spot Buy Spot, Video Communications Inc., and Vio Worldwide to be Founding Gateways (formerly known as Hubs).

The ebiz for media Gateways are logical business entities that are responsible for orchestrating electronic transactions to and from trading partners using XML standardized messages. These companies will lead the industry in creating an environment to allow easy and secure exchange of electronic transaction information across all advertising media.

“The gateways are critical to the success of the eBiz initiative. These leading companies will facilitate the two-way movement of messages between buyers and sellers. Without them, two-way electronic transactions cannot happen,” said Mike Donahue, EVP, AAAA and co-CEO, Ad-ID and ebiz for media.

The Founding Gateways represent technology partners of media sellers and media buyers across various media, including print, local television and radio, national cable, and out-ofhome. These media are closest to implementing industry standards and the participants have, at a minimum, the beginnings of an electronic infrastructure in place. The Founding Gateways will be instrumental in creating the necessary requirements for the AAAA Registry, which holds all critical information necessary for trading partners, their system vendors, and the Gateways to connect electronically and securely. The close interaction of this small group will work to fast-track testing of industry standards in conjunction with the Registry, thus ensuring mass adoption moving forward. The participation of a small, dedicated group will move the ebiz for media initiative forward in the timeliest fashion and the guidelines will be made available to the industry for a controlled comment period upon their completion.

The commitment comes in the way of developing a working gateway, the testing of the gateways, and a financial contribution as the AAAA’s ebiz for media continues to make significant progress in encouraging the industry to adopt e-business processes.

ABOUT AAAA

The American Association Of Advertising Agencies is the national trade association of the advertising agency business. The 1,196 member agency offices it serves in the U.S. employ 65,000 people, offer a wide range of marketing communications services, and place 80 percent of all national advertising. The management-oriented association helps its members build their businesses, and acts as the industry’s spokesman with government, media, and the public sector. For more information visit our Web site at www.aaaa.org

ABOUT DONOVAN DATA SYSTEMS

Donovan Data Systems (DDS) is the leading systems and software provider to the advertising industry. It offers an exceptional range of business solutions that brings operating efficiencies to its clients in media agencies and marketing services companies. Each day DDS processes millions of transactions, supporting advertising agencies, media specialists, broadcasting sales companies, advertisers, PR firms and recruitment and direct response agencies around the world. The DDS head office and data center is located in New York. The company has 14 offices in North America and Europe.

ABOUT EMEDIATRADE

eMediaTRADE is a privately held technology service company near Atlanta, Georgia, providing electronic document solutions to enable e-commerce between media partners. eMediaTRADE’s unique software solution, Media eXchange Desk (MXD), streamlines and economizes the transactions associated with the purchase and reconciliation of media buys. MXD simplifies EDI techniques by providing in-network translation, valuemapping, validation, and archiving of electronic documents. Clients include Arbitron, Wicks Broadcast Solutions, TelAmerica Media, Thompson Everett, CTV Media, The Hotel Network, and Cinema Screen Media among numerous other cable, broadcast television, and radio stations, as well as over 900 agencies. Visit www.eMediaTRADE.com for more information.

ABOUT HARRIS CORPORATION

Harris Broadcast Communications Division is one of four divisions within Harris Corporation, an international communications equipment company focused on providing assured communications™ services for government and commercial customers in more than 150 countries. One of the world’s leading suppliers of broadcast technology, Harris Broadcast Communications Division offers a full range of solutions that support the digital delivery, automation and management of audio, video and data. Harris is a leading provider of software solutions for advertising, rep, media management (traffic, billing and scheduling), broadband, digital asset management, and automation for workflow management.

ABOUT SPOT BUY SPOT

Spot Buy Spot delivers technology solutions to media companies including media rep firms, media sellers, agencies and buying services. SBS helps its clients define best business practices, makes the most of existing media software solutions, and drives its clients’ business forward with innovative and advanced solutions. The company has extensive experience in designing and building complete media systems that support etransactions between buy-side and sales-side trading partners. Additionally, Spot Buy Spot has been an integral participant in industry initiatives and has developed official solutions for these initiatives including electronic ordering and invoicing services across cable, radio and broadcast television. Learn more about Spot Buy Spot at www.spotbuyspot.com.

ABOUT VCI

As the industry’s most successful sales, traffic and accounting partner, VCI Solutions delivers media revenue solutions that allow professionals working in broadcast and cable networks better anticipate change and more efficiently manage their business in a rapidly evolving marketplace. With more than 310 customers in North America, we have become a trusted and reliable traffic solution. With over 20 years of experience in the industry, VCI products and services help our customers improve the management of all key functions to maximize their revenue. Our products also help facilitate future channel and revenue stream expansion, through utilizing a flexible system that matches our customer’s workflow and needs. VCI has established itself as a market leader, as well as being one of the fastest growing companies in our marketplace. By choosing us as a business partner, our customers feel safe knowing that they will benefit from our industry leadership and understanding, our history of continual innovation and development, and our thoroughly tested and reliable technology.

ABOUT VIO WORLDWIDE

Vio Worldwide provides solutions to streamline digital supply chains. Thousands of customers around the world depend on Vio: advertisers and their suppliers for automating ad creation, proofing and fulfilment; and publishers for automating their ad checking and reception. The tools to achieve this include: customer-facing service portals; automated ad and page composition; digital asset management; automated, remote preflighting solutions; colormanaged soft proofing; standards-based integration of business and production systems, including insertion management and booking reconciliation; securely managed, tracked and automated online delivery; innovative network design and outsourced 24/7 network management. With offices in the U.S., U.K., Israel and France and operating globally, Vio Worldwide is part of Leo Capital plc, a UK-based quoted company with around $400 million in assets. Vio Worldwide leads the way in technology standards, participating in XML standards-setting bodies for JDF, AdsML and ebiz for media.

 

Joe Cotugno
Partner, Senior Vice President of Global Client Services
Ayuda Media Systems
+1 (514) 845-0824 x200

Van Wagner Agrees to Nationwide Rollout of BMS.net™ Proof Of Performance Platform

New York’s #1 Outdoor Advertising Company to Deliver Real-Time POP Nationwide

Joe Cotugno, New York, NY

May 15, 2006

Van Wagner, the dominant outdoor advertising company in NYC, has selected Ayuda Media Systems’ revolutionary BMS.net™ Proof Of Performance platform to deliver online, real-time, interactive Proof Of Performance to its customers nationwide. Building upon the success of Van Wagner Aerial Media’s recent POP launch, Van Wagner has decided to rollout the BMS.net™ Proof Of Performance platform nationwide for its Outdoor division as well.

Van Wagner’s customers will be able to retrieve up-to-the-minute completion information for all of their outdoor and aerial campaigns via a secure, online Proof Of Performance website that includes interactive maps, photos, and real-time posting details.

“This agreement is a result of the outstanding business relationship we have built with Van Wagner and serves as a testament to Ayuda’s dedication to providing superior client services to all our customers,” says Andreas Soupliotis, President & CEO of Ayuda Media Systems. “We are delighted to have Van Wagner on board with our POP platform, and look forward to strengthening the relationship even further in the future.”

ABOUT VAN WAGNER COMMUNICATIONS

Since posting its first imprint in Times Square in the 1970s, Van Wagner Communications has been recognized as one of the most innovative industry leaders in the development of outdoor advertising. Van Wagner Outdoor, a subsidiary of Van Wagner Communications, offers prominent signage across diverse formats in major metropolitan areas. They are the market leader in New York City (large format and street furniture), hold leading positions in Los Angeles and Washington, DC, and have a significant (and fast growing) presence in Boston, Chicago, Miami, San Francisco, and Toronto, Canada.

ABOUT AYUDA

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com

 

Joe Cotugno
Partner, Senior Vice President of Global Client Services
Ayuda Media Systems
+1 (514) 845-0824 x200

Ayuda Announces Release of BMS.net™ Version 2.1

Introduces Office-Style Ribbon Bar, Visual Charting, and POP Enhancements

Joe Cotugno, New York, NY

May 5, 2006

Ayuda Media Systems, developer of the world’s most advanced media management platform for OOH companies, today announced the latest release of the next-generation version of their flagship product, BMS.net™ version 2.1. Ayuda is committed to continuously evolving their software suite to better address ever-changing business needs and processes. Customer feedback plays an important role in the design and addition of new features and functionality. BMS.net™ v2.1 includes the following enhancements:

  • New Microsoft Office-style “Ribbon Bar” navigation throughout the suite
  • New 2D Visual Charting timeline view – allows charting on a calendar view
  • New POP User Management screen – allows users to manage access to POP Website

“Ayuda works closely with all of our customers to understand their specific business processes, workflows and usage patterns,” claims Joe Cotugno, Director of Products at Ayuda Media Systems. “We compile and track this information into our internal development systems, and base new features and enhancements on the most requested functionality. We are constantly evolving BMS.net™ to meet the needs of our clients and the OOH industry in general.”

About Ayuda

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com

 

 

Joe Cotugno
Partner, Senior Vice President of Global Client Services
Ayuda Media Systems
+1 (514) 845-0824 x200

Van Wagner Launches BMS.net™ Proof Of Performance Platform for Aerial Media Division

The Nation’s Largest Aerial Advertising Business Is Now Delivering Real-Time, Online POP

Joe Cotugno, New York, NY

Apr 10, 2006

Van Wagner Aerial Media, the largest banner-towing, aerial advertising business in the United States, today announced the launch of BMS.net™ Aerial Proof Of Performance enabling Van Wagner to provide precise, timely proof-of-performance reporting that their customers can track from desktop computers in real time. Ayuda’s BMS.net™ Aerial POP platform helps Van Wagner ensure programs run as planned by integrating with state-of-the-art GPS devices equipped on their entire aerial fleet to monitor campaigns. The platform draws upon the GPS technology installed in every Van Wagner plane to provide interactive satellite mapping, geo-coded time stamps and business targeting data overlaying the flight path and also integrates directly with back-end routing and invoicing systems.

Andreas Soupliotis, President & CEO of Ayuda Media Systems, says, “This marks a great milestone for Ayuda – we are incredibly proud that such an innovative company as Van Wagner has implemented our Proof Of Performance platform. We are delighted to be doing business with one of the nation’s premier outdoor advertising companies and look forward to a fruitful business relationship with Van Wagner.”

ABOUT VAN WAGNER AERIAL MEDIA

Van Wagner Aerial Media, LLC, a subsidiary of Van Wagner Communications, LLC, provides orchestrated and key market aerial coverage across the United States since 1946. Van Wagner has made significant investments to develop unsurpassed operations, maintenance, systems and tools to bring a greater level of control and responsiveness to the skies. They employ their own pilots, own and operate a nationwide fleet of fully insured planes, and equip their fleet with proprietary tools including GPS devices to monitor campaigns in real time. Van Wagner Aerial Media’s custom networks – including Cities, Beaches, NFL, NCAA Football, & NASCAR – provide comprehensive coverage or a targeted presence reaching virtually any audience.

ABOUT AYUDA

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com

 

Joe Cotugno
Partner, Senior Vice President of Global Client Services
Ayuda Media Systems
+1 (514) 845-0824 x200

Ayuda Announces Release of BMS.net™ Version 2.0

Completely Revamped UI, Streamlined Workflow, and Revolutionary New Features

Joe Cotugno,New York, NY

Jan 6, 2006

Ayuda Media Systems, developer of the world’s most advanced media management platform for OOH companies, today announced the release of the next-generation version of their flagship product, BMS.net™ version 2.0. Ayuda is a strong believer in continuously evolving their software suite to better address ever-changing business needs and processes.

With this in mind, the latest version of Ayuda’s flagship media management platform, BMS.net™ v2.0, includes the following major enhancements:

  • Completely revamped layout for more efficient use of screen real estate throughout the suite
  • Streamlined workflows based on customer feedback in POP, Inventory, and Charting Packages
  • Updated technology stack, including .Net Framework 2.0 and ClickOnce deployment
  • Allows automatic updates with no user intervention
  • Support for SQL Server 2005
  • General performance & speed optimizations
  • Search results up to 50x faster o Saving up to 20x faster
  • New “Time Line View” in POP Upload for easier data entry
  • Drag & Drop photo synchronization
  • Ability to enter and manage Reason Late for POP
  • Many more revolutionary new features

“BMS.net™ 2.0 has been completely re-architected from the ground up and represents the culmination of almost 2 years of effort by Ayuda’s R&D team,” claims Joe Cotugno, Director of Products at Ayuda Media Systems. “Ayuda has been working closely with all its customers to gather usability, performance, and functional feedback over the last 24 months, and BMS.net™ version 2.0 is the direct result of all the feedback.”

ABOUT AYUDA

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com

 

Joe Cotugno
Partner, Senior Vice President of Global Client Services
Ayuda Media Systems
+1 (514) 845-0824 x200

Burkhart Signs On to Rollout BMS.net™ Platform

Northern Indiana’s Largest Family-Owned Outdoor Advertising Company to Deploy BMS.net™

Joe Cotugno, South Bend, IN

May 15, 2005

Burkhart Advertising, Northern Indiana’s largest family-owned outdoor adverting company, has selected Ayuda Media Systems’ flagship BMS.net™ software suite as their next-generation, media management platform. Burkhart’s management team overwhelmingly endorsed BMS.net™ after reviewing the comprehensive list of features and functionality it offered and performing an exhaustive competitive analysis. Burkhart will use BMS.net™’s advanced inventory management, charting, operations, invoicing, lease payout, mapping, and Proof Of Performance platform to more effectively manage and operate their outdoor advertising business.

The deployment of BMS.net™ is projected to replace four separate applications at Burkhart, spanning sales management, charting, invoicing, and lease payouts, as well as provide additional business benefits such as one-click mapping, and online Proof Of Performance.

“We are delighted to count Burkhart as one of our valued clients,” says Andreas Soupliotis, President & CEO of Ayuda Media Systems, the developers of BMS.net™. “We look forward to consolidating the various business processes currently in place at Burkhart and eliminating the multiple points of data entry that are preventing Burkhart from growing their business.”

ABOUT BURKHART ADVERTISING

Serving Northern Indiana as a family-owned & run business since 1964, Burkhart covers 38 counties providing more than 3,000 outdoor locations, including bus shelters and TriVision bulletins. Burkhart’s Transit advertising includes full bus wraps, posters and interior cards in the South Bend Market. Burkhart also has a presence in the Midwest, serving the Tri-State area in Southeast Nebraska, Fremont County Iowa, Northwest Missouri and Northeast Kansas.

ABOUT AYUDA

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com

 

Joe Cotugno
Partner, Senior Vice President of Global Client Services
Ayuda Media Systems
+1 (514) 845-0824 x200