Ayuda Media Systems Introduces Alto™ today at the DPAA Video Everywhere Summit, demonstrating how advertisers can control content directly on DPb and Outdoor displays
By Daniel Fleischer, New York, NY
Oct 22, 2013
Ayuda Media Systems (“Ayuda”), developers of the world’s most sophisticated software platform for managing all aspects of digital and traditional OOH networks’ sales and operations workflow, is showcasing a standalone web-based portal designed for high-profile advertisers to control content directly on the screens they have purchased air time on. This streamlines the often cumbersome and error-prone process that is typically employed today, where image and video files are manually uploaded to FTP sites for review and scheduling by the network operator. Alto™ offers a rich, intuitive interface for content upload and scheduling to high-profile advertisers who are given the appropriate authorization.
Once their campaign has been confirmed, Alto™ provides select advertisers with four entry points that allow them to upload content to individual panels or a network of panels; to view their schedule details and schedule content to specific panels; to manage their campaigns globally and modify content across the network of panels that they have purchased; and manage basic scheduling elements such as loop saturation and dynamic content. Best of all, Alto™ works as a standalone product which can be used with any player in the field, including Ayuda’s own Splash™ Player, the open-source OpenSplash Player, or any SMIL-based or XML playlist driven player.
Andreas Soupliotis, Ayuda’ President and CEO, commented: “Many network operators are seeing an increased demand from their clients for direct access to upload and schedule their own content. Advertisers are tired of the delays caused by the extra layer required to get their content displayed, not to mention how confusing and error-prone the existing processes are. All the majors have been asking for a better way to allow their clients to upload and manage their own content and schedules. Enter Alto™, the ultimate way of empowering the advertiser. What better way to show some love to your high-profile client, than by giving them a tool that they will use every day, that makes their lives simpler, and allows them not only to get content up and running quickly, but make changes and fix any content mistakes on the fly as needed? Regardless of what hardware and software combination is used at the player/screen level, Alto™ makes life universally simpler for the advertiser, and therefore for the network operator as well.” Alto™, the latest product to be added to the Ayuda Platform, is being unveiled at the DPAA Video Everywhere Summit today in New York, and is available to any digital OOH network regardless of what existing content scheduling and player software they currently use.
Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com
Vice President of Business Development
Ayuda Media Systems
+1 (514) 845-0824