Online Discovery and Buying Platform Unveiled at the TAB/OAAA OOH Media Conference, Zest Includes TAB Eyes-On Data for Audience Based Campaigns
By Daniel Fleischer, Miami, FL
Apr 30, 2012
Ayuda Media Systems, makers of the world’s most sophisticated media operations platform for OOH operators, is releasing a revolutionary tool for outdoor advertising companies to bring their businesses online. Zest is an off-the-shelf product that roadside OOH companies snap into their websites, automatically importing real time avails and detailed asset information so that buyers can discover, build a proposal, compare, plan, and buy available inventory online. A groundbreaking feature of Zest is that it automatically imports Eyes-On audience measurement data from the TAB (Traffic Audit Bureau), while integrating with the media vendor’s existing inventory and charting system. This provides buyers with the industry’s only outdoor online buying experience that offers both hyper local cherry-picked buys, in addition to allowing local agencies to execute media buys based on audience reach and frequency.
“Zest makes it as easy for OOH companies to market their available inventory to existing and potential customers, as it is to shop for anything else online nowadays,” explains Daniel Fleischer, Ayuda’s Director of Business Development. “Ayuda is in a unique position to help bring the outdoor vendor and buyer together online in a meaningful, practical way, because it was Ayuda that designed the TAB`s Eyes On ADS and Web Services engine, which allows outdoor companies to automatically retrieve reach and frequency information for their billboards, regardless of what inventory management system they run. Zest connects at runtime to import TAB Eyes-On data, while retrieving live avails from the vendor’s inventory and charting system, whether that is Ayuda’s own BMS product or that of a third party. Zest allows the buyer to set campaign goals based on location, budget, or who’s looking at the billboard, and therefore helps both the local business owner easily buy advertising based on, say, local proximity to the business, while also allowing agencies to quickly plan a regional buy based on TRP (target Rating Points) objectives.”
Zest is a fully packaged website module that plugs into the outdoor company’s existing site, and imports avails from whatever internal inventory management system is in use. It then presents avails and Eyes-On data in user friendly interactive maps online, in any browser, mobile device, or tablet.
“Zest is also being released as a specially designed app for Apple iOS devices”, Fleischer continues, “making it easy for anyone who encounters a roadside billboard on the street to identify that specific board as well as similar inventory, immediately and while in transit, and can send a proposal request to the outdoor vendor’s sales team, or purchase them online on the spot. With Zest, Ayuda has helped bring roadside OOH buying online and into the 21st century.”
Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com
Director of Business Development
Ayuda Media Systems
+1 (514) 845-0824