OAA relaunches as Outdoor Media Centre

The Outdoor Advertising Association (OAA) today relaunches itself as the “Outdoor Media Centre”

Jan 26, 2011

The rebrand comes as the OAA moves its primary focus to the inter-media planning process at agencies and advertiser clients – repositioning as a resource centre, a service to support everyone who plans media and is looking for arguments in favour of outdoor.

The Outdoor Media Centre will market the outdoor medium – celebrating change, heralding the new campaigns, and putting its weight behind the new industry audience research launching soon. Meanwhile it retains the role as the trade association for outdoor media owners and continues to lobby on behalf of its members, to deal with central and local government, to promote good practice in health and safety and to engage in environmental issues.

New website www.outdoormediacentre.org.uk also launches today to represent the new positioning by providing an information gateway which is more customer-facing and user-friendly. It is now easy to find suppliers and to search among the media owner members. Statistics, photos, videos and “10 reasons why” arguments for outdoor advertising make the site more inter-active.

The repositioning has been supported by heavy-weights of the media industry, such as OMD’s Steve Williams, Carat’s Tracy De Groose and MediaVest’s Steve Parker sharing their views on the benefits of outdoor advertising on the new website.

Jeremy Male, chairman of the Outdoor Media Centre, said: “With the bidding for outdoor advertising around the Olympics and the new outdoor audience research coming up, 2011 and 2012 are very exciting years for the outdoor industry. It is time for advertisers and agencies to reappraise the role of outdoor. This re-launch will benefit the whole industry.”

For further information please contact:

Georgina Lipscomb at Propeller
Tel: 0203 301 5343

Helen Nassey at Propeller
Tel: 0203 301 5341

Notes to editors:

  • Outdoor represents over 9% of display advertising expenditure and the share is growing.
  • Outdoor revenues grew 12.5% in 2010, second only to TV in display revenues.
  • The Outdoor Media Centre represents around 96% of all outdoor ad spending.