Van Wagner Agrees to Nationwide Rollout of™ Proof Of Performance Platform

New York’s #1 Outdoor Advertising Company to Deliver Real-Time POP Nationwide

Joe Cotugno, New York, NY

May 15, 2006

Van Wagner, the dominant outdoor advertising company in NYC, has selected Ayuda Media Systems’ revolutionary™ Proof Of Performance platform to deliver online, real-time, interactive Proof Of Performance to its customers nationwide. Building upon the success of Van Wagner Aerial Media’s recent POP launch, Van Wagner has decided to rollout the™ Proof Of Performance platform nationwide for its Outdoor division as well.

Van Wagner’s customers will be able to retrieve up-to-the-minute completion information for all of their outdoor and aerial campaigns via a secure, online Proof Of Performance website that includes interactive maps, photos, and real-time posting details.

“This agreement is a result of the outstanding business relationship we have built with Van Wagner and serves as a testament to Ayuda’s dedication to providing superior client services to all our customers,” says Andreas Soupliotis, President & CEO of Ayuda Media Systems. “We are delighted to have Van Wagner on board with our POP platform, and look forward to strengthening the relationship even further in the future.”


Since posting its first imprint in Times Square in the 1970s, Van Wagner Communications has been recognized as one of the most innovative industry leaders in the development of outdoor advertising. Van Wagner Outdoor, a subsidiary of Van Wagner Communications, offers prominent signage across diverse formats in major metropolitan areas. They are the market leader in New York City (large format and street furniture), hold leading positions in Los Angeles and Washington, DC, and have a significant (and fast growing) presence in Boston, Chicago, Miami, San Francisco, and Toronto, Canada.


Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit


Joe Cotugno
Partner, Senior Vice President of Global Client Services
Ayuda Media Systems
+1 (514) 845-0824 x200